Which brands have the youngest audiences in the US?
These are the 30 largest US brands whose audience averages between 18 and 29 years old — the Gen Z age band in 2026. Crunchyroll leads with approximately 16M people. The ranking measures how young a brand's audience is, not how many Gen Z people it reaches in total; a mass retailer can have millions of young customers and still average 42.
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Every entity in this table has a full profile.
Age brackets, gender split, regional distribution down to postal code where available, and the brands this audience overindexes on — per country, for c. 300,000 brands, teams, artists and media properties across 200+ countries. Open in the browser, no login.
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30 brands with the youngest US audiences
| Rank | Name | US audience | Avg age | Female share |
|---|---|---|---|---|
| 1 | CCrunchyroll | 16M | 27.9 | 37.6% |
| 2 | EEpic Games | 13M | 28.4 | 28.4% |
| 3 | HHello Kitty | 12M | 27.0 | 66.5% |
| 4 | NNintendo Switch | 11M | 27.7 | 45.9% |
| 5 | SSHEIN | 8.7M | 26.6 | 75.8% |
| 6 | MMAC Cosmetics | 7M | 23.9 | 97.7% |
| 7 | ZZumiez | 4.9M | 27.1 | 45.0% |
| 8 | SSanrio | 4.3M | 25.6 | 64.8% |
| 9 | TTrue Religion | 4.2M | 28.9 | 52.5% |
| 10 | MMy Little Pony | 3.8M | 28.4 | 63.5% |
| 11 | AAnastasia Beverly Hills | 3.8M | 28.4 | 87.9% |
| 12 | GGeForce | 3.5M | 28.7 | 26.3% |
| 13 | DDolls Kill | 3.5M | 25.1 | 73.7% |
| 14 | SStudio Ghibli | 3.4M | 27.3 | 53.6% |
| 15 | YYeezy | 3.4M | 26.8 | 36.8% |
| 16 | TTextNow | 3.2M | 27.0 | 52.6% |
| 17 | SSSENSE | 3M | 28.5 | 55.0% |
| 18 | CCotton On | 3M | 28.9 | 60.4% |
| 19 | KKylie Cosmetics | 2.9M | 25.5 | 96.9% |
| 20 | CColourPop | 2.8M | 28.7 | 90.8% |
| 21 | PPlayStation Portable | 2.4M | 28.7 | 27.5% |
| 22 | AAlienware | 2.4M | 28.9 | 23.9% |
| 23 | XXbox 360 | 2.2M | 27.6 | 25.5% |
| 24 | GGrease Monkey (business) | 2.1M | 27.1 | 0.0% |
| 25 | MMissguided | 2.1M | 27.5 | 79.4% |
| 26 | PPlayStation 3 | 2M | 28.6 | 25.6% |
| 27 | OOVO | 2M | 26.4 | 60.5% |
| 28 | SSteelSeries | 1.8M | 27.1 | 22.6% |
| 29 | JJust Salad | 1.7M | 28.1 | 44.1% |
| 30 | VViz Media | 1.6M | 27.0 | 36.3% |
Explore the full audience profile
Click any entry to see demographics, top regions, peer affinities and psychographics for that audience.
Open audience directory →Frequently asked questions
Which brands are most popular with Gen Z in 2026?
By average audience age, Crunchyroll leads this ranking with approximately 16M people. The list shows brands whose audience skews youngest — which is a different question from which brands reach the most Gen Z people in absolute terms.
How is a Gen Z brand defined here?
By the average age of the brand's measured audience. Brands averaging between 18 and 29 qualify, which corresponds to the Gen Z birth years 1997 to 2012 for the adult part of that cohort in 2026.
Why is a large retailer not in this list?
Because its audience averages older. A supermarket chain may reach more Gen Z people than any brand here, but its audience spans every age group, so the average lands in the forties. This ranking is about skew, not absolute reach.
Can I see the full age distribution for one brand?
Yes. The table shows average age and female share, and each brand links to its full profile with age brackets, regional distribution and brand affinities.
How often is this updated?
Quarterly. Audience age shifts noticeably when a brand lands a campaign or a collaboration with younger reach.
Using this ranking for sponsorship & media planning
Rankings like this are the starting point for commercial questions: Which audiences match a brand's target group? How does a rights holder's fanbase compare to its league peers? Where does a media plan reach the most engaged fans? Rascasse combines audience size with demographics, regional distribution and brand affinities — the full dataset behind this page is available in the Rascasse Solution, including exports and benchmarking.
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