Rascasse Audience Intelligence

Kylie Cosmetics Target Market in United States

A data profile of the people who buy, follow and care about Kylie Cosmetics in United States — modelled from more than twelve digital signal sources. Kylie Cosmetics has an estimated audience of 1,808,667 people in United States.

#48among Cosmetics in United States#1579among Brand in United States#235in Beauty & Wellness

The average Kylie Cosmetics fan in United States is 24.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Eyelash extensions, Charli XCX, CC cream, with strongest over-indexing on Eyelash extensions (6.88× the country average).

Demographically, the Kylie Cosmetics audience skews more female with an average age of 24.7, and over-indexes on personality traits such as Mindfulness, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kylie Cosmetics fan in United States is more female, around 24.7 years old, with strong Mindfulness tendencies and a notable affinity for Eyelash extensions.

Category: Beauty & Wellness · Type: Brand · Subtype: Cosmetics

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kylie Cosmetics profile in United States.

Audience size
1.8M
in United States
Gender
96.9%♀
3.1% male
Age
24.7
average years
Country rank
#15400
Brand in United States
Fig. 01

Search interest · 12-month trend

+98%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Kylie Cosmetics

96.9% are female, 3.1% are male, average age 24.7.

Fig. 02

Gender split

96.9%
Female
3.1%
Male
Demographic split for Kylie Cosmetics audience in United States
MetricValue
Female96.9%
Male3.1%
Average age24.7
Estimated audience size1,808,667
Fig. 03

Age distribution

Ø 24.7
average years
Age distribution of the Kylie Cosmetics audience in United States
Age bracketShare%
16-1963%
20-2923%
30-399%
40-494%
50+1%
Fig. 04

Worldwide distribution

51.8%

of the worldwide Kylie Cosmetics audience comes from United States.

Worldwide audience distribution share by country for Kylie Cosmetics
CountryShare
United States51.8%
United Kingdom6.3%
Canada4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kylie Cosmetics audience in United States is strongest.

Fig. 05

Top regions by affinity

Kylie Cosmetics customers by region in United States
#RegionReachAffinity×
01California~300K1.69×
02New York~200K1.57×
03New Jersey~60K1.42×
04Arizona~50K1.35×
05Nevada~20K1.34×
06Texas~200K1.28×
07Connecticut~20K1.27×
08Massachusetts~40K1.23×
09Hawaii~9K1.22×
10Florida~100K1.21×
11New Mexico~10K1.20×
12Illinois~70K1.16×
13Rhode Island~6K1.11×
14Oregon~20K1.07×
15Washington~40K1.06×
16Pennsylvania~60K1.05×
17Georgia~50K1.00×
18Maryland~30K0.99×
19Utah~20K0.99×
20New Hampshire~7K0.99×
21Colorado~30K0.98×
22Louisiana~20K0.98×
23Virginia~40K0.97×
24Washington, District of Columbia~5K0.96×
25Michigan~40K0.94×
26Oklahoma~20K0.94×
27North Carolina~50K0.93×
28Minnesota~20K0.93×
29Kentucky~20K0.92×
30Delaware~4K0.92×
31Ohio~50K0.90×
32Tennessee~30K0.90×
33North Dakota~3K0.89×
34Idaho~8K0.88×
35West Virginia~7K0.88×
36Alaska~3K0.88×
37Indiana~30K0.87×
38Maine~5K0.87×
39Missouri~20K0.86×
40Alabama~20K0.86×
41Nebraska~7K0.85×
42Vermont~3K0.85×
43South Carolina~20K0.84×
44Wisconsin~20K0.84×
45Arkansas~10K0.83×
46Kansas~10K0.82×
47South Dakota~3K0.81×
48Iowa~10K0.80×
49Mississippi~10K0.78×
50Montana~4K0.78×
Fig. 06

Affinity by region

Affinity by region — Kylie Cosmetics, United States
0.78×1.00×1.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kylie Cosmetics audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kylie Cosmetics audience
#·InterestCategoryAffinity×
01Irina ShaykFashion & Accessoires20.85×
02Cyndi LauperMusic & Radio14.35×
03Charli XCXMusic & Radio13.96×
04CC creamBeauty & Wellness12.44×
05Bobbi BrownBeauty & Wellness11.00×
06Eyelash extensionsBeauty & Wellness6.88×
07Lip balmBeauty & Wellness6.40×
08Eye linerBeauty & Wellness5.45×
09Lip glossBeauty & Wellness5.18×
10ConcealerBeauty & Wellness4.89×
11Eye shadowBeauty & Wellness4.38×
12ManicureBeauty & Wellness3.77×
13Louis VuittonFashion & Accessoires3.55×
14ULTA BeautyBeauty & Wellness3.53×
15Personal careHealth3.24×
16Skin careBeauty & Wellness2.59×
17SephoraShopping2.57×
18TMZInternet & Social Media2.52×
19Pizza HutFood & Beverages2.49×
20NordstromShopping2.20×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kylie Cosmetics audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kylie Cosmetics audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.85×
Price SensitivityPREMIUM1.81×
IndulgenceJOY1.73×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kylie Cosmetics audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.64×
IndividualismJOY0.79×
Community OrientationOPEN0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Kylie Cosmetics's target market in United States?

Kylie Cosmetics's target market in United States covers an estimated 1,808,667 people, concentrated in California and Texas.

02

What is the gender split and age of Kylie Cosmetics customers?

96.9% of the Kylie Cosmetics audience are female, 3.1% are male, with an average age of 24.7 years.

03

Which brands do Kylie Cosmetics fans like most?

Kylie Cosmetics fans show strongest brand affinity for Eyelash extensions (6.88×), Charli XCX (13.96×), and CC cream (12.44×) over the country average.

04

Where do Kylie Cosmetics fans live in United States?

Kylie Cosmetics fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Kylie Cosmetics fans also like?

Beyond Kylie Cosmetics itself, the audience over-indexes on Charli XCX (13.96×), CC cream (12.44×), Cyndi Lauper (14.35×), and Irina Shayk (20.85×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cosmetics audiences in United States

See Kylie Cosmetics audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Kylie Cosmetics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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