Kylie Cosmetics Audience in United States

Kylie Cosmetics has an estimated audience of 1,726,339 people in United States. 96.9% are female, 3.1% are male, average age 24.7. Top regions: California, Texas, New York. Top brand affinities: Charli XCX, CC cream, Eyelash extensions, Irina Shayk, ULTA Beauty.

The average Kylie Cosmetics fan in United States is 24.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Charli XCX, CC cream, Eyelash extensions, with strongest over-indexing on Charli XCX (18.42× the country average). Demographically, the Kylie Cosmetics audience skews more female with an average age of 24.7, and over-indexes on personality traits such as Design Affinity, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Brand · Subtype: Cosmetics

Demographics of Kylie Cosmetics fans

Demographic split for Kylie Cosmetics audience in United States
MetricValue
Female96.9%
Male3.1%
Average age24.7
Estimated audience size1,726,339

Audience persona

The typical Kylie Cosmetics fan in United States is more female, around 24.7 years old, with strong Design Affinity tendencies and a notable affinity for Charli XCX.

Top regions in United States

Top regions ranked by reach for Kylie Cosmetics in United States
RegionReachAffinity
California350,6271.85×
Texas207,0171.39×
New York152,9841.59×
Florida151,7201.3×
Illinois68,0621.18×
New Jersey60,9211.39×
Pennsylvania59,4871.02×
Georgia54,8791.03×
Arizona52,7571.5×
North Carolina47,9660.92×
Ohio47,5490.89×
Michigan41,3180.92×
Virginia39,2970.93×
Massachusetts38,4831.13×
Washington36,8061.06×
Tennessee31,6980.92×
Maryland29,3850.99×
Indiana27,8800.88×
Colorado26,8170.99×
Nevada24,4121.46×
Missouri23,9800.86×
Minnesota23,0770.93×
Louisiana22,5711.01×
South Carolina21,5960.83×
Wisconsin21,4510.83×
Alabama20,4630.85×
Kentucky20,1180.93×
Connecticut20,0841.16×
Oregon19,8131×
Oklahoma17,5180.91×
Utah16,0861.04×
Arkansas11,9610.84×
Mississippi11,7020.82×
Iowa11,5000.81×
Kansas11,0580.81×
New Mexico10,9841.27×
Hawaii9,0031.21×
Idaho7,7460.89×
Nebraska7,6900.89×
West Virginia7,2710.9×
New Hampshire6,2480.92×
Rhode Island6,1361.12×
Maine4,7700.77×
Washington, District of Columbia4,5420.88×
Delaware4,0520.85×
Montana3,5690.75×
Alaska3,2390.88×
South Dakota2,6760.67×
North Dakota2,5400.72×
Vermont1,8900.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kylie Cosmetics audience
BrandAffinityCategory
Charli XCX18.42×Music & Radio
CC cream16.45×Beauty & Wellness
Eyelash extensions7.43×Beauty & Wellness
Irina Shayk24.29×Fashion & Accessoires
ULTA Beauty4.78×Beauty & Wellness
Makeup Tutorials5.49×Beauty & Wellness
Personal care3.44×Health
Lip gloss7.32×Beauty & Wellness
Bobbi Brown10.71×Beauty & Wellness
Sephora2.98×Shopping
Urban Outfitters4.59×Shopping
Lip balm7.02×Beauty & Wellness
Nail salon4.95×Beauty & Wellness
Louis Vuitton3.77×Fashion & Accessoires
Artificial nails5.25×Beauty & Wellness
Cyndi Lauper10.38×Music & Radio
Concealer6.2×Beauty & Wellness
Manicure4.29×Beauty & Wellness
Eye shadow5.43×Beauty & Wellness
Nordstrom2.65×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kylie Cosmetics audience
TraitClusterScore
Design AffinityPREMIUM2.18
MindfulnessBALANCE1.96
SustainabilityBALANCE1.85
IndulgenceJOY1.84
Luxury OrientationPREMIUM1.66
Price SensitivityPREMIUM1.54

Worldwide distribution

Worldwide audience distribution share by country for Kylie Cosmetics
CountryShare
United States50.8%
United Kingdom6.5%
Canada3.9%

See Kylie Cosmetics audiences in other countries

More Cosmetics audiences in United States

Frequently asked questions

How many fans does Kylie Cosmetics have in United States?

Kylie Cosmetics has an estimated audience of 1,726,339 people in United States, concentrated in California and Texas.

What is the gender split and age of Kylie Cosmetics fans?

96.9% of Kylie Cosmetics fans are female, 3.1% are male, with an average age of 24.7 years.

Which brands do Kylie Cosmetics fans like most?

Kylie Cosmetics fans show strongest brand affinity for Charli XCX (18.42×), CC cream (16.45×), and Eyelash extensions (7.43×) over the country average.

Where do Kylie Cosmetics fans live in United States?

Kylie Cosmetics fans in United States are most concentrated in California (reach 350,627), Texas (reach 207,017), and New York (reach 152,984). These three regions account for the largest share of the active audience.

What other brands do Kylie Cosmetics fans also like?

Beyond Kylie Cosmetics itself, the audience over-indexes on CC cream (16.45×), Eyelash extensions (7.43×), Irina Shayk (24.29×), and ULTA Beauty (4.78×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kylie Cosmetics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.