Which platforms and creators reach Gen Z in the US in 2026?
Internet and social properties in the United States whose audience averages between 18 and 29 years old, ranked by size. TikTok leads with approximately 109M people. The female share column is the one to read closely here — it separates these platforms far more sharply than audience size does.
Data status:
For marketing, sponsorship & live-entertainment teams
Every entity in this table has a full profile.
Age brackets, gender split, regional distribution down to postal code where available, and the brands this audience overindexes on — per country, for c. 300,000 brands, teams, artists and media properties across 200+ countries. Open in the browser, no login.
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Platforms and creators with the youngest US audiences
| Rank | Name | US audience | Avg age | Female share |
|---|---|---|---|---|
| 1 | TTikTok | 109M | 21.8 | 65.7% |
| 2 | MMrBeast | 14M | 22.8 | 30.9% |
| 3 | DDiscord | 14M | 24.9 | 54.3% |
| 4 | JJake Paul | 12M | 27.9 | 41.4% |
| 5 | AAndrew Tate | 11M | 24.1 | 12.7% |
| 6 | AAlix Earle | 11M | 24.6 | 71.1% |
| 7 | IIShowSpeed | 9.9M | 24.3 | 65.1% |
| 8 | FFunny Texts | 5.8M | 27.7 | 62.7% |
| 9 | MMapQuest | 5.6M | 27.8 | 55.6% |
| 10 | WWebtoon | 5.1M | 27.8 | 55.8% |
| 11 | CCharli D'Amelio | 3.4M | 24.6 | 71.1% |
| 12 | SSSSniperWolf | 3.3M | 28.2 | 52.2% |
| 13 | BBelle Delphine | 3.1M | 25.6 | 59.1% |
| 14 | CCodecademy | 2.8M | 28.7 | 65.6% |
| 15 | PPixL | 2.5M | 29.0 | 4.1% |
| 16 | GGroupMe | 2.2M | 28.8 | 56.9% |
| 17 | KKSI | 2.2M | 27.2 | 31.2% |
| 18 | AAlexis Ren | 2.2M | 24.0 | 66.3% |
| 19 | NNara Smith | 2.1M | 27.7 | 71.8% |
| 20 | AAnimeLab | 1.4M | 24.4 | 38.4% |
| 21 | SShane Dawson | 1.3M | 25.5 | 66.0% |
| 22 | DDavid Dobrik | 1.3M | 28.8 | 66.8% |
| 23 | LLele Pons | 1.2M | 27.0 | 62.9% |
| 24 | BBeReal | 1.1M | 24.2 | 64.8% |
| 25 | RRebecca Black | 1.1M | 26.3 | 53.7% |
Explore the full audience profile
Click any entry to see demographics, top regions, peer affinities and psychographics for that audience.
Open audience directory →Frequently asked questions
Which platform reaches Gen Z best in the US in 2026?
TikTok has the largest measured US audience among properties whose audience averages 18 to 29, with approximately 109M people.
Why do individual creators appear alongside platforms?
Because for this age band they compete for the same attention and the same budget. A creator with a younger, more concentrated audience is often a more efficient buy than the platform hosting them, and ranking both on one metric is what makes that visible.
Why does the female share vary so much?
Because platform audiences are far more gender-segregated than most briefs assume. The spread across this list runs from under ten percent to over sixty, which changes the answer to almost any targeting question.
Is this the same as time spent?
No. Time-spent figures come from panel measurement or platform reporting. This measures how many distinct people show active interest, which is the basis for reach planning rather than engagement depth.
How often is the ranking updated?
Quarterly. This is the fastest-moving category we track.
Using this ranking for sponsorship & media planning
Rankings like this are the starting point for commercial questions: Which audiences match a brand's target group? How does a rights holder's fanbase compare to its league peers? Where does a media plan reach the most engaged fans? Rascasse combines audience size with demographics, regional distribution and brand affinities — the full dataset behind this page is available in the Rascasse Solution, including exports and benchmarking.
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