Rascasse Audience Intelligence

Nara Smith Audience in United States

A data profile of the people who buy, follow and care about Nara Smith in United States — modelled from more than twelve digital signal sources. Nara Smith has an estimated audience of 989,956 people in United States.

#28among Social media influencer in United States#5324among Person in United States#273in Internet & Social Media

The average Nara Smith fan in United States is 26.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include TikTok, Do it yourself (DIY), International education, with strongest over-indexing on TikTok (2.84× the country average).

Demographically, the Nara Smith audience skews more female with an average age of 26.9, and over-indexes on personality traits such as Indulgence, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Nara Smith fan in United States is more female, around 26.9 years old, with strong Indulgence tendencies and a notable affinity for TikTok.

Category: Internet & Social Media · Type: Person · Subtype: Social media influencer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nara Smith profile in United States.

Audience size
990K
in United States
Gender
71.8%♀
28.2% male
Age
26.9
average years
Country rank
#23832
Person in United States
Fig. 01

Search interest · 12-month trend

-42%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Nara Smith fans

71.8% are female, 28.2% are male, average age 26.9.

Fig. 02

Gender split

71.8%
Female
28.2%
Male
Demographic split for Nara Smith audience in United States
MetricValue
Female71.8%
Male28.2%
Average age26.9
Estimated audience size989,956
Fig. 03

Age distribution

Ø 26.9
average years
Age distribution of the Nara Smith audience in United States
Age bracketShare%
16-1956%
20-2923%
30-399%
40-498%
50+3%
Fig. 04

Worldwide distribution

32.0%

of the worldwide Nara Smith audience comes from United States.

Worldwide audience distribution share by country for Nara Smith
CountryShare
United States32.0%
Germany7.2%
United Kingdom6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nara Smith audience in United States is strongest.

Fig. 05

Top regions by affinity

Nara Smith fans by region: top regions in United States
#RegionReachAffinity×
01Connecticut~20K1.95×
02Washington, District of Columbia~6K1.70×
03New York~100K1.60×
04California~200K1.45×
05Massachusetts~30K1.35×
06Maryland~30K1.31×
07Utah~10K1.25×
08Washington~30K1.23×
09New Jersey~30K1.18×
10Georgia~40K1.17×
11Rhode Island~4K1.17×
12Virginia~30K1.16×
13Hawaii~6K1.16×
14Oregon~10K1.15×
15Texas~100K1.14×
16Illinois~40K1.12×
17North Carolina~40K1.04×
18Vermont~2K1.04×
19Pennsylvania~40K1.01×
20Nevada~10K1.01×
21Florida~80K1.00×
22Delaware~3K0.98×
23Arizona~20K0.97×
24Minnesota~20K0.97×
25Louisiana~10K0.96×
26Colorado~20K0.95×
27Maine~4K0.93×
28Michigan~30K0.91×
29Tennessee~20K0.89×
30Idaho~5K0.88×
31Alaska~2K0.88×
32South Carolina~10K0.86×
33New Mexico~5K0.86×
34Missouri~20K0.85×
35Wisconsin~10K0.85×
36New Hampshire~4K0.85×
37Montana~3K0.84×
38Ohio~30K0.83×
39Indiana~20K0.83×
40Alabama~10K0.83×
41Oklahoma~10K0.82×
42Mississippi~8K0.82×
43Arkansas~7K0.81×
44Nebraska~5K0.80×
45Kansas~7K0.79×
46Kentucky~10K0.77×
47North Dakota~2K0.76×
48Iowa~7K0.71×
49South Dakota~2K0.69×
50West Virginia~3K0.66×
Fig. 06

Affinity by region

Affinity by region — Nara Smith, United States
0.66×1.00×1.95×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nara Smith audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nara Smith audience
#·InterestCategoryAffinity×
01International educationBusiness & Career8.16×
02Kitchen knifeHome & Garden4.17×
03Natural foodsFood & Beverages3.32×
04Red wineFood & Beverages3.25×
05TikTokInternet & Social Media2.84×
06Deal of the dayShopping2.41×
07Natural skin careBeauty & Wellness2.34×
08Luxury real estateBusiness & Career2.21×
09Digital photographyBusiness & Career2.12×
10PhilanthropyArts & Culture2.07×
11LunchFood & Beverages1.99×
12InnovationBusiness & Career1.98×
13Self-loveHealth1.89×
14Do it yourself (DIY)Home & Garden1.85×
15Local foodFood & Beverages1.73×
16Trader Joe'sShopping1.72×
17Google DriveTechnology & Electronics1.63×
18Personal careHealth1.60×
19RadioTechnology & Electronics1.58×
20FIFA World CupSports1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nara Smith audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nara Smith audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.68×
Design AffinityPREMIUM1.67×
Luxury OrientationPREMIUM1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nara Smith audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.89×
Social Media UsageJOY0.93×
IndividualismJOY1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Nara Smith have in United States?

Nara Smith has an estimated audience of 989,956 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Nara Smith fans?

71.8% of Nara Smith fans are female, 28.2% are male, with an average age of 26.9 years.

03

Which brands do Nara Smith fans like most?

Nara Smith fans show strongest brand affinity for TikTok (2.84×), Do it yourself (DIY) (1.85×), and International education (8.16×) over the country average.

04

Where do Nara Smith fans live in United States?

Nara Smith fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Nara Smith fans also like?

Beyond Nara Smith itself, the audience over-indexes on Do it yourself (DIY) (1.85×), International education (8.16×), FIFA World Cup (1.51×), and Trader Joe's (1.72×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Nara Smith. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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