Nara Smith Audience in Germany
Nara Smith has an estimated audience of 260,281 people in Germany. 68.2% are female, 31.8% are male, average age 29.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Do it yourself (DIY), Tagesschau, Kitchenware, Jotex, Local food.
The average Nara Smith fan in Germany is 29.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Do it yourself (DIY), Tagesschau, Kitchenware, with strongest over-indexing on Do it yourself (DIY) (2.66× the country average). Demographically, the Nara Smith audience skews more female with an average age of 29.1, and over-indexes on personality traits such as DIY Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Person · Subtype: Social media influencer
Demographics of Nara Smith fans
| Metric | Value |
|---|---|
| Female | 68.2% |
| Male | 31.8% |
| Average age | 29.1 |
| Estimated audience size | 260,281 |
Audience persona
The typical Nara Smith fan in Germany is more female, around 29.1 years old, with strong DIY Mentality tendencies and a notable affinity for Do it yourself (DIY).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 60,868 | 1.07× |
| Bayern | 50,828 | 1.21× |
| Baden-Württemberg | 42,743 | 1.2× |
| Hessen | 25,953 | 1.31× |
| Berlin | 22,994 | 1.98× |
| Niedersachsen | 22,551 | 0.89× |
| Rheinland-Pfalz | 12,382 | 0.95× |
| Sachsen | 11,069 | 0.87× |
| Hamburg | 8,896 | 1.51× |
| Schleswig-Holstein | 8,097 | 0.87× |
| Brandenburg | 5,950 | 0.74× |
| Thüringen | 4,422 | 0.67× |
| Sachsen-Anhalt | 3,999 | 0.59× |
| Bremen | 2,448 | 1.1× |
| Saarland | 2,318 | 0.73× |
| Mecklenburg-Vorpommern | 1,588 | 0.32× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Do it yourself (DIY) | 2.66× | Home & Garden |
| Tagesschau | 1.91× | Movies & TV |
| Kitchenware | 3.69× | Home & Garden |
| Jotex | 20.19× | Shopping |
| Local food | 2.9× | Food & Beverages |
| Natural foods | 3.79× | Food & Beverages |
| Livemusic | 2.69× | Music & Radio |
| Batman | 2.11× | Movies & TV |
| IKEA | 1.72× | Home & Garden |
| Hermès | 1.93× | Fashion & Accessoires |
| Lieferando.de | 1.7× | Food & Beverages |
| Primark | 1.98× | Shopping |
| Rossmann | 1.67× | Shopping |
| Organic food | 1.82× | Food & Beverages |
| Real property | 3.03× | Home & Garden |
| Succulent plant | 3.17× | Home & Garden |
| Satire | 2.81× | Literature |
| Ryanair | 1.66× | Travel & Leisure |
| Crochet | 2.57× | Home & Garden |
| Fast casual restaurants | 3.26× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.67 |
| LGBTQ+ Identity | OPEN | 1.64 |
| Sustainability | BALANCE | 1.62 |
| Sports Activity | POWER | 1.59 |
| Healthy Lifestyle | BALANCE | 1.56 |
| Design Affinity | PREMIUM | 1.52 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.7% |
| Germany | 7.6% |
| United Kingdom | 6.9% |
See Nara Smith audiences in other countries
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Frequently asked questions
How many fans does Nara Smith have in Germany?
Nara Smith has an estimated audience of 260,281 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Nara Smith fans?
68.2% of Nara Smith fans are female, 31.8% are male, with an average age of 29.1 years.
Which brands do Nara Smith fans like most?
Nara Smith fans show strongest brand affinity for Do it yourself (DIY) (2.66×), Tagesschau (1.91×), and Kitchenware (3.69×) over the country average.
Where do Nara Smith fans live in Germany?
Nara Smith fans in Germany are most concentrated in Nordrhein-Westfalen (reach 60,868), Bayern (reach 50,828), and Baden-Württemberg (reach 42,743). These three regions account for the largest share of the active audience.
What other brands do Nara Smith fans also like?
Beyond Nara Smith itself, the audience over-indexes on Tagesschau (1.91×), Kitchenware (3.69×), Jotex (20.19×), and Local food (2.9×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Nara Smith. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.