Rascasse Audience Intelligence

Nara Smith Audience in Germany

A data profile of the people who buy, follow and care about Nara Smith in Germany — modelled from more than twelve digital signal sources. Nara Smith has an estimated audience of 221,676 people in Germany.

#89among Social media influencer in Germany#4746among Person in Germany#269in Internet & Social Media

The average Nara Smith fan in Germany is 26.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Do it yourself (DIY), Luxury goods, Kitchenware, with strongest over-indexing on Do it yourself (DIY) (2.14× the country average).

Demographically, the Nara Smith audience skews more female with an average age of 26.4, and over-indexes on personality traits such as Quality Awareness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Nara Smith fan in Germany is more female, around 26.4 years old, with strong Quality Awareness tendencies and a notable affinity for Do it yourself (DIY).

Category: Internet & Social Media · Type: Person · Subtype: Social media influencer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nara Smith profile in Germany.

Audience size
222K
in Germany
Gender
68.4%♀
31.6% male
Age
26.4
average years
Country rank
#21277
Person in Germany
Fig. 01

Search interest · 12-month trend

-53%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Nara Smith fans

68.4% are female, 31.6% are male, average age 26.4.

Fig. 02

Gender split

68.4%
Female
31.6%
Male
Demographic split for Nara Smith audience in Germany
MetricValue
Female68.4%
Male31.6%
Average age26.4
Estimated audience size221,676
Fig. 03

Age distribution

Ø 26.4
average years
Age distribution of the Nara Smith audience in Germany
Age bracketShare%
16-1960%
20-2920%
30-399%
40-498%
50+3%
Fig. 04

Worldwide distribution

7.2%

of the worldwide Nara Smith audience comes from Germany.

Worldwide audience distribution share by country for Nara Smith
CountryShare
United States32.0%
Germany7.2%
United Kingdom6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nara Smith audience in Germany is strongest.

Fig. 05

Top regions by affinity

Nara Smith fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~20K1.87×
02Hamburg~9K1.49×
03Hessen~20K1.28×
04Bayern~50K1.18×
05Baden-Württemberg~40K1.17×
06Bremen~2K1.10×
07Nordrhein-Westfalen~60K1.03×
08Rheinland-Pfalz~10K0.94×
09Niedersachsen~20K0.89×
10Sachsen~10K0.89×
11Schleswig-Holstein~8K0.88×
12Saarland~3K0.85×
13Brandenburg~6K0.76×
14Thüringen~5K0.71×
15Sachsen-Anhalt~4K0.65×
16Mecklenburg-Vorpommern~3K0.58×
Fig. 06

Affinity by region

Affinity by region — Nara Smith, Germany
0.58×1.00×1.87×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nara Smith audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nara Smith audience
#·InterestCategoryAffinity×
01Melanie CMusic & Radio8.64×
02Plant-based dietHealth5.58×
03Kitchen knifeHome & Garden5.45×
04Julia RobertsMovies & TV4.77×
05Travel BloggerTravel & Leisure4.45×
06Sunday BrunchKids & Family4.20×
07Chocolate brownieFood & Beverages4.00×
08Robert RedfordMovies & TV3.76×
09KitchenwareHome & Garden3.52×
10Crime fictionLiterature3.19×
11PastryFood & Beverages2.95×
12Taylor SwiftMusic & Radio2.68×
13Local foodFood & Beverages2.36×
14HugendubelShopping2.18×
15Do it yourself (DIY)Home & Garden2.14×
16Luxury goodsFashion & Accessoires2.11×
17HermèsFashion & Accessoires1.92×
18BatmanMovies & TV1.92×
19PrimarkShopping1.89×
20IKEAHome & Garden1.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nara Smith audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nara Smith audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.88×
Design AffinityPREMIUM1.75×
SustainabilityBALANCE1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nara Smith audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.91×
Need for SecurityCONSERVATISM0.98×
Career OrientationPOWER1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Nara Smith have in Germany?

Nara Smith has an estimated audience of 221,676 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Nara Smith fans?

68.4% of Nara Smith fans are female, 31.6% are male, with an average age of 26.4 years.

03

Which brands do Nara Smith fans like most?

Nara Smith fans show strongest brand affinity for Do it yourself (DIY) (2.14×), Luxury goods (2.11×), and Kitchenware (3.52×) over the country average.

04

Where do Nara Smith fans live in Germany?

Nara Smith fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Nara Smith fans also like?

Beyond Nara Smith itself, the audience over-indexes on Luxury goods (2.11×), Kitchenware (3.52×), Robert Redford (3.76×), and IKEA (1.68×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Nara Smith. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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