Rascasse Audience Intelligence

TextNow Target Market in United States

A data profile of the people who buy, follow and care about TextNow in United States — modelled from more than twelve digital signal sources. TextNow has an estimated audience of 3,522,444 people in United States.

#934among Brand in United States#360in Technology & Electronics

The average TextNow fan in United States is 26.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include T-Mobile, Burger King, Britney Spears, with strongest over-indexing on T-Mobile (3.69× the country average).

Demographically, the TextNow audience skews balanced with an average age of 26.2, and over-indexes on personality traits such as Need for Security, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical TextNow fan in United States is balanced, around 26.2 years old, with strong Need for Security tendencies and a notable affinity for T-Mobile.

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the TextNow profile in United States.

Audience size
3.5M
in United States
Gender
52.6%♀
47.4% male
Age
26.2
average years
Country rank
#8962
Brand in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of TextNow

52.6% are female, 47.4% are male, average age 26.2.

Fig. 02

Gender split

52.6%
Female
47.4%
Male
Demographic split for TextNow audience in United States
MetricValue
Female52.6%
Male47.4%
Average age26.2
Estimated audience size3,522,444
Fig. 03

Age distribution

Ø 26.2
average years
Age distribution of the TextNow audience in United States
Age bracketShare%
16-1962%
20-2917%
30-3911%
40-497%
50+3%
Fig. 04

Worldwide distribution

48.2%

of the worldwide TextNow audience comes from United States.

Worldwide audience distribution share by country for TextNow
CountryShare
United States48.2%
China15.8%
Canada12.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the TextNow audience in United States is strongest.

Fig. 05

Top regions by affinity

TextNow customers by region in United States
#RegionReachAffinity×
01Mississippi~60K2.10×
02Delaware~20K1.70×
03Alabama~80K1.58×
04Louisiana~70K1.58×
05Arkansas~40K1.48×
06Tennessee~100K1.39×
07Georgia~200K1.38×
08South Carolina~70K1.33×
09New York~300K1.26×
10New Mexico~20K1.25×
11Florida~300K1.22×
12Missouri~70K1.22×
13Kentucky~60K1.20×
14North Carolina~100K1.16×
15Kansas~30K1.15×
16Texas~400K1.14×
17Oklahoma~50K1.11×
18Nevada~40K1.10×
19Ohio~100K1.05×
20Arizona~80K1.05×
21Indiana~70K1.02×
22California~400K1.01×
23Oregon~40K1.01×
24West Virginia~20K1.01×
25Washington, District of Columbia~10K1.01×
26Washington~70K0.99×
27Michigan~90K0.95×
28Pennsylvania~100K0.88×
29Virginia~80K0.88×
30Maryland~60K0.88×
31Nebraska~20K0.88×
32Illinois~100K0.87×
33Colorado~50K0.87×
34North Dakota~6K0.84×
35Utah~30K0.83×
36Minnesota~40K0.80×
37Vermont~5K0.78×
38New Jersey~70K0.76×
39Massachusetts~60K0.76×
40South Dakota~6K0.75×
41Montana~7K0.72×
42Connecticut~30K0.70×
43Iowa~20K0.70×
44Wisconsin~40K0.69×
45Rhode Island~8K0.65×
46Maine~8K0.63×
47Alaska~5K0.61×
48Idaho~10K0.57×
49Hawaii~9K0.56×
50New Hampshire~8K0.56×
Fig. 06

Affinity by region

Affinity by region — TextNow, United States
0.56×1.00×2.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the TextNow audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for TextNow audience
#·InterestCategoryAffinity×
01Britney SpearsMusic & Radio3.75×
02T-MobileTechnology & Electronics3.69×
03Debit cardBusiness & Career3.42×
04Internet celebrityInternet & Social Media3.31×
05Adam SandlerMovies & TV3.23×
06Burger KingFood & Beverages3.02×
07Cloud computingTechnology & Electronics2.72×
08TelecommunicationTechnology & Electronics2.43×
09Credit (finance)Business & Career2.40×
10BankingBusiness & Career2.05×
11Credit cardsBusiness & Career1.96×
12SmartphonesTechnology & Electronics1.94×
13Horror moviesMovies & TV1.88×
14InsuranceBusiness & Career1.81×
15Beauty salonsBeauty & Wellness1.72×
16WalmartShopping1.63×
17EBayShopping1.57×
18Health careBusiness & Career1.55×
19ReligionBusiness & Career1.52×
20CouponsShopping1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the TextNow audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by TextNow audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.81×
Career OrientationPOWER1.80×
SpiritualityBALANCE1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by TextNow audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.30×
TravellingTHRILL0.33×
SustainabilityBALANCE0.43×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is TextNow's target market in United States?

TextNow's target market in United States covers an estimated 3,522,444 people, concentrated in California and Texas.

02

What is the gender split and age of TextNow customers?

52.6% of the TextNow audience are female, 47.4% are male, with an average age of 26.2 years.

03

Which brands do TextNow fans like most?

TextNow fans show strongest brand affinity for T-Mobile (3.69×), Burger King (3.02×), and Britney Spears (3.75×) over the country average.

04

Where do TextNow fans live in United States?

TextNow fans in United States are most concentrated in California (reach ~400K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do TextNow fans also like?

Beyond TextNow itself, the audience over-indexes on Burger King (3.02×), Britney Spears (3.75×), Smartphones (1.94×), and Telecommunication (2.43×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See TextNow audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for TextNow. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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