Now (newspaper) Audience in United States

Now (newspaper) has an estimated audience of 1,690,360 people in United States. 36.2% are female, 63.8% are male, average age 31.4. Top regions: California, Texas, Florida. Top brand affinities: Pizza Hut, TMZ, Internet celebrity, Gangsta rap, Herbalism.

The average Now (newspaper) fan in United States is 31.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Pizza Hut, TMZ, Internet celebrity, with strongest over-indexing on Pizza Hut (1.92× the country average). Demographically, the Now (newspaper) audience skews more male with an average age of 31.4, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

Demographics of Now (newspaper) fans

Demographic split for Now (newspaper) audience in United States
MetricValue
Female36.2%
Male63.8%
Average age31.4
Estimated audience size1,690,360

Audience persona

The typical Now (newspaper) fan in United States is more male, around 31.4 years old, with strong Extroversion tendencies and a notable affinity for Pizza Hut.

Top regions in United States

Top regions ranked by reach for Now (newspaper) in United States
RegionReachAffinity
California188,4541.01×
Texas155,4671.07×
Florida130,4211.14×
New York88,4820.94×
Georgia61,4611.18×
Pennsylvania58,5901.03×
North Carolina56,0841.1×
Ohio56,0821.08×
Illinois54,9530.98×
Michigan49,3271.12×
Virginia43,3931.05×
New Jersey40,0820.93×
Tennessee39,5561.17×
Indiana35,8331.16×
Washington34,2671.01×
Arizona32,6450.95×
Alabama30,6131.3×
Missouri30,0701.1×
Maryland29,9641.03×
South Carolina29,4551.16×
Louisiana28,1621.29×
Massachusetts26,5580.8×
Kentucky24,3561.15×
Oklahoma23,8241.27×
Colorado22,8450.86×
Wisconsin22,1530.87×
Minnesota21,4530.89×
Mississippi20,0881.44×
Oregon19,6131.01×
Arkansas18,4131.32×
Nevada16,4971.01×
Kansas14,8321.11×
Connecticut14,4210.85×
Iowa13,6190.98×
Utah11,7800.78×
West Virginia9,1611.16×
New Mexico8,8321.04×
Nebraska7,9010.93×
Idaho7,3330.87×
Hawaii6,8810.95×
Maine5,2260.86×
New Hampshire4,8950.73×
Montana4,4200.94×
Washington, District of Columbia4,3340.85×
Delaware4,1640.89×
Rhode Island3,9860.74×
South Dakota3,1120.8×
Alaska2,9420.81×
North Dakota2,6480.76×
Vermont2,1560.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Now (newspaper) audience
BrandAffinityCategory
Pizza Hut1.92×Food & Beverages
TMZ1.92×Internet & Social Media
Internet celebrity2.56×Internet & Social Media
Gangsta rap2.75×Music & Radio
Herbalism3.13×Health
Los Angeles Dodgers2.69×Sports
Subway1.61×Food & Beverages
Houston Astros3.1×Sports
Foot Locker2.54×Shopping
GameStop1.88×Games
Katt Williams5.48×Movies & TV
Racing games2.45×Games
Call of Duty2.42×Games
Solar energy1.74×Home & Garden
Role-playing games1.74×Games
Snoop Dogg3.25×Music & Radio
Cardi B2.38×Music & Radio
LeBron James1.69×Sports
ASAP Rocky3.43×Music & Radio
Virtual reality1.93×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Now (newspaper) audience
TraitClusterScore
ExtroversionTHRILL1.7
Early Adopter MentalityPOWER1.39
Convenience OrientationPREMIUM1.36
IndividualismJOY1.23
Urban LifestyleOPEN1.18
Career OrientationPOWER1.16

Worldwide distribution

Worldwide audience distribution share by country for Now (newspaper)
CountryShare
United States13.1%
Italy11.6%
India7.6%

See Now (newspaper) audiences in other countries

More Newspaper audiences in United States

Frequently asked questions

How many fans does Now (newspaper) have in United States?

Now (newspaper) has an estimated audience of 1,690,360 people in United States, concentrated in California and Texas.

What is the gender split and age of Now (newspaper) fans?

36.2% of Now (newspaper) fans are female, 63.8% are male, with an average age of 31.4 years.

Which brands do Now (newspaper) fans like most?

Now (newspaper) fans show strongest brand affinity for Pizza Hut (1.92×), TMZ (1.92×), and Internet celebrity (2.56×) over the country average.

Where do Now (newspaper) fans live in United States?

Now (newspaper) fans in United States are most concentrated in California (reach 188,454), Texas (reach 155,467), and Florida (reach 130,421). These three regions account for the largest share of the active audience.

What other brands do Now (newspaper) fans also like?

Beyond Now (newspaper) itself, the audience over-indexes on TMZ (1.92×), Internet celebrity (2.56×), Gangsta rap (2.75×), and Herbalism (3.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Now (newspaper). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.