Which soft drink has the largest US audience in 2026?
The 25 largest soft drink brands in the United States by estimated active audience, from anonymized search-behavior signals. Coca-Cola leads with approximately 8M people. Average age and female share are shown per brand.
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Age brackets, gender split, regional distribution down to postal code where available, and the brands this audience overindexes on — per country, for c. 300,000 brands, teams, artists and media properties across 200+ countries. Open in the browser, no login.
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Top 25 soft drink brands by US audience
| Rank | Name | US audience | Avg age | Female share |
|---|---|---|---|---|
| 1 | CCoca-Cola | 8M | 37.2 | 44.9% |
| 2 | JJamba Juice | 5.1M | 37.2 | 65.8% |
| 3 | PPepsi | 4.7M | 37.2 | 46.1% |
| 4 | DDr Pepper | 4.6M | 36.9 | 51.3% |
| 5 | GGatorade | 4.4M | 38.2 | 36.6% |
| 6 | MMountain Dew | 2.7M | 36.8 | 37.3% |
| 7 | SSprite (soft drink) | 1.8M | 31.6 | 48.6% |
| 8 | DDiet Coke | 1.6M | 35.9 | 58.3% |
| 9 | SSquirt (soft drink) | 1.5M | 26.8 | 42.4% |
| 10 | FFanta | 1.1M | 31.9 | 46.3% |
| 11 | KKool-Aid | 1.1M | 37.3 | 50.9% |
| 12 | SSparkling Ice | 825k | 36.3 | 55.7% |
| 13 | CCapri Sun | 754k | 34.0 | 52.4% |
| 14 | TTropicana | 714k | 42.3 | 49.6% |
| 15 | OOrangina | 692k | 37.8 | 43.2% |
| 16 | PPowerade | 633k | 33.0 | 42.8% |
| 17 | EElectrolit | 579k | 35.6 | 39.7% |
| 18 | MMilo (drink) | 569k | 34.3 | 57.1% |
| 19 | FFresca | 506k | 38.7 | 40.4% |
| 20 | MMinute Maid | 470k | 34.9 | 53.9% |
| 21 | AAvena (drink) | 397k | 53.9 | 100.0% |
| 22 | SSierra Mist | 366k | 32.3 | 63.1% |
| 23 | PPepsi Max | 327k | 36.4 | 46.9% |
| 24 | BBubble Up | 314k | 39.4 | 98.4% |
| 25 | RRamune | 312k | 29.1 | 54.8% |
Explore the full audience profile
Click any entry to see demographics, top regions, peer affinities and psychographics for that audience.
Open audience directory →Frequently asked questions
Which soft drink is most popular in the US in 2026?
Coca-Cola leads with an estimated 8M people in the United States showing active interest over the trailing 12 months.
Is this sales volume?
No. Volume and value share come from retail measurement. This measures audience, meaning people showing active interest in the brand, which includes those who drink it occasionally and those considering it.
Why do sports and energy drinks appear here?
Because the subtype covers non-alcoholic beverages broadly, and they compete for the same occasions. Each entry links to its profile, where the exact classification is stated.
How does audience size relate to market share?
They diverge most where a brand has broad awareness and narrow purchase, which is common in this category. The gap between the two is usually where the marketing question sits.
How often is the ranking updated?
Quarterly, from the latest search-behavior data.
Using this ranking for sponsorship & media planning
Rankings like this are the starting point for commercial questions: Which audiences match a brand's target group? How does a rights holder's fanbase compare to its league peers? Where does a media plan reach the most engaged fans? Rascasse combines audience size with demographics, regional distribution and brand affinities — the full dataset behind this page is available in the Rascasse Solution, including exports and benchmarking.
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