A data profile of the people who buy, follow and care about Bubble Up in United States — modelled from more than twelve digital signal sources. Bubble Up has an estimated audience of 707,916 people in United States.
The average Bubble Up fan in United States is 38.7 years old, more female, and lives primarily in California.
The audience is concentrated in California, Florida, Texas.
Top brand affinities include Trader Joe's, Crafts, Microwave oven, with strongest over-indexing on Trader Joe's (1.91× the country average).
Demographically, the Bubble Up audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Community Orientation, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Bubble Up fan in United States is more female, around 38.7 years old, with strong Community Orientation tendencies and a notable affinity for Trader Joe's.
The key figures that characterise the Bubble Up profile in United States.
98.4% are female, 1.6% are male, average age 38.7.
| Metric | Value |
|---|---|
| Female | 98.4% |
| Male | 1.6% |
| Average age | 38.7 |
| Estimated audience size | 707,916 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 26% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 15% |
Where the Bubble Up audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tennessee | ~30K | 1.95× | |
| 02 | Iowa | ~8K | 1.37× | |
| 03 | Hawaii | ~4K | 1.28× | |
| 04 | Florida | ~60K | 1.26× | |
| 05 | Minnesota | ~10K | 1.25× | |
| 06 | Alabama | ~10K | 1.20× | |
| 07 | New Hampshire | ~3K | 1.18× | |
| 08 | South Carolina | ~10K | 1.14× | |
| 09 | Kentucky | ~10K | 1.12× | |
| 10 | North Carolina | ~20K | 1.08× | |
| 11 | Maine | ~3K | 1.07× | |
| 12 | Montana | ~2K | 1.07× | |
| 13 | Massachusetts | ~10K | 1.05× | |
| 14 | Indiana | ~10K | 1.04× | |
| 15 | Nebraska | ~4K | 1.04× | |
| 16 | Ohio | ~20K | 1.03× | |
| 17 | South Dakota | ~2K | 1.03× | |
| 18 | Georgia | ~20K | 1.02× | |
| 19 | Alaska | ~2K | 1.02× | |
| 20 | West Virginia | ~3K | 1.01× | |
| 21 | North Dakota | ~1K | 1.01× | |
| 22 | Missouri | ~10K | 1.00× | |
| 23 | California | ~80K | 0.99× | |
| 24 | Vermont | ~1K | 0.99× | |
| 25 | Wisconsin | ~10K | 0.98× | |
| 26 | Delaware | ~2K | 0.98× | |
| 27 | Arkansas | ~6K | 0.97× | |
| 28 | Virginia | ~20K | 0.95× | |
| 29 | Washington | ~10K | 0.95× | |
| 30 | Mississippi | ~6K | 0.95× | |
| 31 | Kansas | ~5K | 0.95× | |
| 32 | Idaho | ~3K | 0.95× | |
| 33 | Rhode Island | ~2K | 0.95× | |
| 34 | Illinois | ~20K | 0.94× | |
| 35 | Colorado | ~10K | 0.93× | |
| 36 | Arizona | ~10K | 0.92× | |
| 37 | Oregon | ~7K | 0.92× | |
| 38 | Nevada | ~6K | 0.92× | |
| 39 | Oklahoma | ~7K | 0.91× | |
| 40 | Louisiana | ~8K | 0.90× | |
| 41 | New Mexico | ~3K | 0.89× | |
| 42 | Texas | ~50K | 0.87× | |
| 43 | Utah | ~5K | 0.87× | |
| 44 | Washington, District of Columbia | ~2K | 0.87× | |
| 45 | Connecticut | ~6K | 0.86× | |
| 46 | Michigan | ~20K | 0.85× | |
| 47 | Maryland | ~10K | 0.82× | |
| 48 | Pennsylvania | ~20K | 0.81× | |
| 49 | New Jersey | ~10K | 0.78× | |
| 50 | New York | ~30K | 0.75× |
The strongest cross-interests of the Bubble Up audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kate Hudson | Movies & TV | 3.51× | ||
| 02 | Microwave oven | Home & Garden | 2.81× | ||
| 03 | Hair iron | Beauty & Wellness | 2.71× | ||
| 04 | Sugar substitute | Food & Beverages | 2.58× | ||
| 05 | Children's clothing | Fashion & Accessoires | 2.27× | ||
| 06 | Etsy | Fashion & Accessoires | 2.01× | ||
| 07 | Massage | Health | 1.97× | ||
| 08 | Veterinary medicine | Business & Career | 1.95× | ||
| 09 | Trader Joe's | Shopping | 1.91× | ||
| 10 | Pharmacy | Business & Career | 1.90× | ||
| 11 | Panera Bread | Food & Beverages | 1.89× | ||
| 12 | Britney Spears | Music & Radio | 1.83× | ||
| 13 | Gardening | Home & Garden | 1.76× | ||
| 14 | Supermarket | Shopping | 1.76× | ||
| 15 | Bakery | Food & Beverages | 1.76× | ||
| 16 | Handbags | Fashion & Accessoires | 1.73× | ||
| 17 | Nonprofit organization | Politics & Society | 1.64× | ||
| 18 | Beauty salons | Beauty & Wellness | 1.54× | ||
| 19 | Skin care | Beauty & Wellness | 1.53× | ||
| 20 | Crafts | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.76× | |
| Family Orientation | CONSERVATISM | 1.64× | |
| Creativity | OPEN | 1.61× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.37× | |
| Luxury Orientation | PREMIUM | 0.62× | |
| Sustainability | BALANCE | 0.67× |
Bubble Up has an estimated audience of 707,916 people in United States, concentrated in California and Florida.
98.4% of Bubble Up fans are female, 1.6% are male, with an average age of 38.7 years.
Bubble Up fans show strongest brand affinity for Trader Joe's (1.91×), Crafts (1.5×), and Microwave oven (2.81×) over the country average.
Bubble Up fans in United States are most concentrated in California (reach ~80K), Florida (reach ~60K), and Texas (reach ~50K). These three regions account for the largest share of the active audience.
Beyond Bubble Up itself, the audience over-indexes on Crafts (1.5×), Microwave oven (2.81×), Etsy (2.01×), and Beauty salons (1.54×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Bubble Up. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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