Rascasse Audience Intelligence

Sierra Mist Target Market in United States

A data profile of the people who buy, follow and care about Sierra Mist in United States — modelled from more than twelve digital signal sources. Sierra Mist has an estimated audience of 420,544 people in United States.

#20among Soft drinks in United States#4197among Brand in United States#2139in Food & Beverages

The average Sierra Mist fan in United States is 31.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Subway, Burger King, Pizza Hut, with strongest over-indexing on Subway (3.9× the country average).

Demographically, the Sierra Mist audience skews more female with an average age of 31.6, and over-indexes on personality traits such as Convenience Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sierra Mist fan in United States is more female, around 31.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Subway.

Category: Food & Beverages · Type: Brand · Subtype: Soft drinks

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sierra Mist profile in United States.

Audience size
421K
in United States
Gender
63.1%♀
36.9% male
Age
31.6
average years
Country rank
#40473
Brand in United States
Fig. 01

Search interest · 12-month trend

-49%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Sierra Mist

63.1% are female, 36.9% are male, average age 31.6.

Fig. 02

Gender split

63.1%
Female
36.9%
Male
Demographic split for Sierra Mist audience in United States
MetricValue
Female63.1%
Male36.9%
Average age31.6
Estimated audience size420,544
Fig. 03

Age distribution

Ø 31.6
average years
Age distribution of the Sierra Mist audience in United States
Age bracketShare%
16-1937%
20-2926%
30-3916%
40-4915%
50+5%
Fig. 04

Worldwide distribution

94.0%

of the worldwide Sierra Mist audience comes from United States.

Worldwide audience distribution share by country for Sierra Mist
CountryShare
United States94.0%
Germany1.2%
Malaysia0.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sierra Mist audience in United States is strongest.

Fig. 05

Top regions by affinity

Sierra Mist customers by region in United States
#RegionReachAffinity×
01Iowa~5K1.22×
02Illinois~20K1.21×
03Wisconsin~8K1.19×
04Nebraska~3K1.18×
05Nevada~5K1.17×
06Minnesota~8K1.14×
07Oregon~6K1.14×
08Kansas~4K1.13×
09California~60K1.12×
10Hawaii~2K1.12×
11Oklahoma~6K1.11×
12Alaska~1K1.11×
13Ohio~20K1.10×
14Arizona~10K1.08×
15Indiana~9K1.08×
16North Carolina~10K1.07×
17Michigan~10K1.07×
18Missouri~8K1.07×
19Kentucky~6K1.07×
20North Dakota<1K1.05×
21Utah~4K1.03×
22Washington~9K1.02×
23West Virginia~2K1.00×
24Pennsylvania~20K0.99×
25Tennessee~9K0.99×
26South Dakota~1K0.99×
27South Carolina~7K0.98×
28Idaho~2K0.98×
29Maine~2K0.98×
30Alabama~6K0.97×
31Colorado~7K0.96×
32Arkansas~4K0.96×
33New Mexico~2K0.96×
34Virginia~10K0.95×
35Maryland~8K0.95×
36Texas~40K0.94×
37Mississippi~4K0.94×
38New York~20K0.91×
39New Hampshire~2K0.91×
40Massachusetts~8K0.90×
41Rhode Island~1K0.90×
42Washington, District of Columbia~1K0.90×
43Delaware~1K0.90×
44Florida~30K0.89×
45Georgia~10K0.89×
46Connecticut~4K0.89×
47Vermont<1K0.86×
48Montana~1K0.84×
49New Jersey~10K0.82×
50Louisiana~5K0.82×
Fig. 06

Affinity by region

Affinity by region — Sierra Mist, United States
0.82×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sierra Mist audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sierra Mist audience
#·InterestCategoryAffinity×
01Sprite (soft drink)Food & Beverages16.41×
02ColgateBeauty & Wellness14.04×
03Diet CokeFood & Beverages11.78×
04Diet sodaFood & Beverages10.21×
05Dr PepperFood & Beverages8.87×
06PepsiFood & Beverages8.07×
07Anne HathawayMovies & TV6.23×
08CitibankBusiness & Career4.81×
09Potato chipFood & Beverages4.57×
10Adam SandlerMovies & TV4.25×
117-ElevenShopping3.97×
12SubwayFood & Beverages3.90×
13Dunkin' DonutsFood & Beverages3.86×
14Non-alcoholic beverageFood & Beverages3.72×
15Burger KingFood & Beverages3.43×
16Pizza HutFood & Beverages3.34×
17Discount TireShopping3.33×
18Soft drinksFood & Beverages2.80×
19Domino's PizzaFood & Beverages2.44×
20McDonald'sFood & Beverages2.28×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sierra Mist audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sierra Mist audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.05×
IndulgenceJOY1.57×
Family OrientationCONSERVATISM1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sierra Mist audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.58×
Quality AwarenessPREMIUM0.66×
Design AffinityPREMIUM0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Sierra Mist's target market in United States?

Sierra Mist's target market in United States covers an estimated 420,544 people, concentrated in California and Texas.

02

What is the gender split and age of Sierra Mist customers?

63.1% of the Sierra Mist audience are female, 36.9% are male, with an average age of 31.6 years.

03

Which brands do Sierra Mist fans like most?

Sierra Mist fans show strongest brand affinity for Subway (3.9×), Burger King (3.43×), and Pizza Hut (3.34×) over the country average.

04

Where do Sierra Mist fans live in United States?

Sierra Mist fans in United States are most concentrated in California (reach ~60K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Sierra Mist fans also like?

Beyond Sierra Mist itself, the audience over-indexes on Burger King (3.43×), Pizza Hut (3.34×), Anne Hathaway (6.23×), and 7-Eleven (3.97×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Soft drinks audiences in United States

See Sierra Mist audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sierra Mist. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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