Sierra Mist Audience in United States

Sierra Mist has an estimated audience of 463,287 people in United States. 63.1% are female, 36.9% are male, average age 31.6. Top regions: California, Texas, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Kia Sportage.

The average Sierra Mist fan in United States is 31.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (13.5× the country average). Demographically, the Sierra Mist audience skews more female with an average age of 31.6, and over-indexes on personality traits such as Convenience Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Soft drinks

Demographics of Sierra Mist fans

Demographic split for Sierra Mist audience in United States
MetricValue
Female63.1%
Male36.9%
Average age31.6
Estimated audience size463,287

Audience persona

The typical Sierra Mist fan in United States is more female, around 31.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Sierra Mist in United States
RegionReachAffinity
California61,6201.21×
Texas40,3961.01×
Florida29,6420.95×
New York25,2020.97×
Illinois19,6251.27×
Ohio15,7801.11×
Pennsylvania15,6771×
North Carolina15,1091.08×
Michigan13,3891.11×
Georgia13,3290.93×
Virginia11,1570.99×
Arizona10,5911.12×
New Jersey10,0620.85×
Washington10,0051.08×
Tennessee9,3571.01×
Indiana9,1451.08×
Massachusetts8,4540.93×
Wisconsin8,1751.17×
Missouri7,8471.05×
Maryland7,7550.97×
Minnesota7,5631.14×
Colorado7,3041×
South Carolina6,9000.99×
Alabama6,3270.98×
Kentucky6,1421.06×
Oregon6,0791.14×
Oklahoma5,7081.11×
Nevada5,4351.21×
Louisiana4,8020.8×
Iowa4,5721.2×
Utah4,2771.03×
Connecticut4,1500.89×
Kansas4,1261.13×
Arkansas3,5340.93×
Mississippi3,4780.91×
Nebraska2,5741.11×
Hawaii2,2931.15×
Idaho2,2060.95×
New Mexico2,0050.86×
West Virginia1,9530.91×
New Hampshire1,6350.9×
Maine1,5590.94×
Rhode Island1,2690.86×
Washington, District of Columbia1,2490.9×
Delaware1,0760.84×
Alaska1,0641.07×
Montana9820.76×
North Dakota9691.02×
South Dakota9620.9×
Vermont5970.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sierra Mist audience
BrandAffinityCategory
Autism Awareness13.5×Health
Diabetes mellitus awareness8.91×Health
Microblogging9.1×Technology & Electronics
Singer-songwriter4.06×Music & Radio
Kia Sportage20×Cars & Mobility
Circle K6.14×Shopping
Pizza Hut3.33×Food & Beverages
Income tax9.46×Business & Career
7-Eleven3.92×Shopping
Google Maps2.79×Internet & Social Media
Honda HR-V17.36×Cars & Mobility
Burger King2.83×Food & Beverages
Subway2.76×Food & Beverages
Jeep Grand Cherokee6.85×Cars & Mobility
Livemusic3.31×Music & Radio
Haribo13.44×Food & Beverages
Indeed.com2.39×Business & Career
Capital One2.3×Business & Career
Diet soda11.24×Food & Beverages
Pre-school playgroup18.91×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sierra Mist audience
TraitClusterScore
Convenience OrientationPREMIUM1.72
Family OrientationCONSERVATISM1.66
LGBTQ+ IdentityOPEN1.62
Luxury OrientationPREMIUM1.44
ExtroversionTHRILL1.37
Risk AppetiteTHRILL1.29

Worldwide distribution

Worldwide audience distribution share by country for Sierra Mist
CountryShare
United States94.7%
Germany1.1%
Malaysia0.7%

See Sierra Mist audiences in other countries

More Soft drinks audiences in United States

Frequently asked questions

How many fans does Sierra Mist have in United States?

Sierra Mist has an estimated audience of 463,287 people in United States, concentrated in California and Texas.

What is the gender split and age of Sierra Mist fans?

63.1% of Sierra Mist fans are female, 36.9% are male, with an average age of 31.6 years.

Which brands do Sierra Mist fans like most?

Sierra Mist fans show strongest brand affinity for Autism Awareness (13.5×), Diabetes mellitus awareness (8.91×), and Microblogging (9.1×) over the country average.

Where do Sierra Mist fans live in United States?

Sierra Mist fans in United States are most concentrated in California (reach 61,620), Texas (reach 40,396), and Florida (reach 29,642). These three regions account for the largest share of the active audience.

What other brands do Sierra Mist fans also like?

Beyond Sierra Mist itself, the audience over-indexes on Diabetes mellitus awareness (8.91×), Microblogging (9.1×), Singer-songwriter (4.06×), and Kia Sportage (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sierra Mist. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.