Rascasse Audience Intelligence

Ramune Target Market in United States

A data profile of the people who buy, follow and care about Ramune in United States — modelled from more than twelve digital signal sources. Ramune has an estimated audience of 311,381 people in United States.

#23among Soft drinks in United States#4902among Brand in United States#2451in Food & Beverages

The average Ramune fan in United States is 28.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Stephen Hawking, Hellsing, Vegemite, with strongest over-indexing on Stephen Hawking (42.91× the country average).

Demographically, the Ramune audience skews balanced with an average age of 28.3, and over-indexes on personality traits such as Indulgence, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ramune fan in United States is balanced, around 28.3 years old, with strong Indulgence tendencies and a notable affinity for Stephen Hawking.

Category: Food & Beverages · Type: Brand · Subtype: Soft drinks

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ramune profile in United States.

Audience size
311K
in United States
Gender
54.8%♀
45.2% male
Age
28.3
average years
Country rank
#47411
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Ramune

54.8% are female, 45.2% are male, average age 28.3.

Fig. 02

Gender split

54.8%
Female
45.2%
Male
Demographic split for Ramune audience in United States
MetricValue
Female54.8%
Male45.2%
Average age28.3
Estimated audience size311,381
Fig. 03

Age distribution

Ø 28.3
average years
Age distribution of the Ramune audience in United States
Age bracketShare%
16-1953%
20-2921%
30-3911%
40-498%
50+6%
Fig. 04

Worldwide distribution

31.5%

of the worldwide Ramune audience comes from United States.

Worldwide audience distribution share by country for Ramune
CountryShare
United States31.5%
Japan25.8%
Spain5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ramune audience in United States is strongest.

Fig. 05

Top regions by affinity

Ramune customers by region in United States
#RegionReachAffinity×
01Hawaii~3K2.16×
02California~50K1.49×
03Washington~9K1.47×
04Oregon~5K1.37×
05Colorado~6K1.32×
06Texas~30K1.27×
07Utah~3K1.21×
08Illinois~10K1.20×
09Georgia~10K1.20×
10Nevada~4K1.20×
11Oklahoma~4K1.15×
12Virginia~8K1.10×
13Maryland~6K1.09×
14Arizona~7K1.07×
15Alaska<1K1.05×
16Washington, District of Columbia<1K1.04×
17Arkansas~3K1.03×
18Florida~20K1.02×
19New York~20K1.00×
20Louisiana~4K1.00×
21Indiana~6K0.99×
22Wisconsin~5K0.98×
23North Carolina~9K0.97×
24New Mexico~1K0.96×
25Nebraska~1K0.96×
26South Carolina~4K0.95×
27Kansas~2K0.94×
28Michigan~8K0.93×
29Missouri~5K0.93×
30Kentucky~4K0.93×
31Minnesota~4K0.92×
32Pennsylvania~9K0.91×
33Idaho~1K0.91×
34Tennessee~6K0.90×
35Maine<1K0.87×
36Delaware<1K0.87×
37Vermont<1K0.87×
38South Dakota<1K0.86×
39Ohio~8K0.85×
40Alabama~4K0.85×
41Iowa~2K0.85×
42Massachusetts~5K0.84×
43North Dakota<1K0.84×
44New Jersey~7K0.83×
45West Virginia~1K0.82×
46Montana<1K0.80×
47Connecticut~2K0.78×
48Mississippi~2K0.78×
49Rhode Island<1K0.76×
50New Hampshire<1K0.75×
Fig. 06

Affinity by region

Affinity by region — Ramune, United States
0.75×1.00×2.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ramune audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ramune audience
#·InterestCategoryAffinity×
01HellsingLiterature128.65×
02VegemiteFood & Beverages88.73×
03High School DxDMovies & TV50.69×
04Stephen HawkingBusiness & Career42.91×
05Highschool of the DeadLiterature31.82×
06FantaFood & Beverages24.94×
07Akame ga Kill!Literature20.00×
08Albert EinsteinTechnology & Electronics16.70×
09James McAvoyMovies & TV13.02×
10Bubble teaFood & Beverages11.50×
11International educationBusiness & Career11.47×
12DumplingFood & Beverages11.31×
13Eyes Wide ShutMovies & TV10.29×
14Urban DictionaryInternet & Social Media6.26×
15PokémonGames6.15×
16Soft drinksFood & Beverages3.50×
17Mobile gameGames3.36×
18RedditInternet & Social Media2.87×
19Burger KingFood & Beverages2.83×
20SubwayFood & Beverages2.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ramune audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ramune audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.99×
PatriotismCONSERVATISM1.99×
Healthy LifestyleBALANCE1.80×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ramune audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.66×
SustainabilityBALANCE0.78×
ExtroversionTHRILL0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Ramune's target market in United States?

Ramune's target market in United States covers an estimated 311,381 people, concentrated in California and Texas.

02

What is the gender split and age of Ramune customers?

54.8% of the Ramune audience are female, 45.2% are male, with an average age of 28.3 years.

03

Which brands do Ramune fans like most?

Ramune fans show strongest brand affinity for Stephen Hawking (42.91×), Hellsing (128.65×), and Vegemite (88.73×) over the country average.

04

Where do Ramune fans live in United States?

Ramune fans in United States are most concentrated in California (reach ~50K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Ramune fans also like?

Beyond Ramune itself, the audience over-indexes on Hellsing (128.65×), Vegemite (88.73×), High School DxD (50.69×), and Albert Einstein (16.7×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Soft drinks audiences in United States

See Ramune audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ramune. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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