Rascasse Book a 45-min demo
TV channel ranking · United States

Which TV channel has the largest audience in the US in 2026?

The 30 largest television channels and services in the United States by estimated active audience, from anonymized search-behavior signals. CNN leads with approximately 100M people. Average age and female share per channel are in the table.

Data status:

#1
Top of the ranking
100M us audience

For marketing, sponsorship & live-entertainment teams

Every entity in this table has a full profile.

Age brackets, gender split, regional distribution down to postal code where available, and the brands this audience overindexes on — per country, for c. 300,000 brands, teams, artists and media properties across 200+ countries. Open in the browser, no login.

Trusted by teams at Volkswagen · DFB · Sony Music · Red Bull · Infront

Top 30 TV channels by US audience

Rank Name US audience Avg age Female share
1 CNN 100M 44.1 50.4%
2 NBC 80M 43.5 56.3%
3 ESPN 58M 37.4 36.7%
4 Fox News Channel 58M 44.0 50.1%
5 Netflix 57M 38.2 55.8%
6 CBS 55M 43.2 55.4%
7 YouTube TV 50M — —
8 NBC News 45M 45.4 61.8%
9 HBO MAX 41M 39.1 53.5%
10 HBO 40M 40.0 51.1%
11 CBS Sports 34M 43.2 31.7%
12 CBS News 33M 45.4 49.7%
13 NBA TV 32M 31.5 37.5%
14 NFL Network 29M 34.5 40.6%
15 DirecTV 29M 40.7 52.8%
16 Peacock 27M 38.9 45.0%
17 CNBC 26M 43.5 44.9%
18 Nickelodeon 26M 33.1 62.4%
19 Golf Channel 24M 37.3 35.7%
20 Telemundo 22M 37.5 54.9%
21 TLC (TV network) 22M 39.5 69.2%
22 QVC 21M 50.0 80.7%
23 PBS 20M 46.3 57.9%
24 Hulu 20M 40.0 53.9%
25 Fox (Poland) 18M 25.8 42.4%
26 Univision 17M 36.9 56.6%
27 The Weather Channel 16M 41.6 55.6%
28 NBC Sports 16M 37.7 38.8%
29 Amazon Prime Video 15M 34.7 43.8%
30 AMC (TV channel) 15M 41.8 50.4%

Explore the full audience profile

Click any entry to see demographics, top regions, peer affinities and psychographics for that audience.

Open audience directory →

Frequently asked questions

Which TV channel has the biggest audience in the US in 2026?

CNN has the largest measured audience with approximately 100M people showing active interest over the trailing 12 months.

Is this the same as TV ratings?

No. Ratings measure viewing of specific programming in specific time slots through a measurement panel. This measures people showing active interest in the channel as a brand, which captures its standing beyond any single broadcast.

Why are streaming services listed alongside traditional channels?

Because they compete for the same attention and the same advertising budget. Ranking them on one metric is what makes the comparison useful; separating them by delivery technology no longer reflects how audiences behave.

Can I see the age skew for a single channel?

Yes. Average age and female share are in the table for every channel, and each name links to the full profile with age brackets and regional distribution.

How often is this updated?

Quarterly, from the latest search-behavior data.

Using this ranking for sponsorship & media planning

Rankings like this are the starting point for commercial questions: Which audiences match a brand's target group? How does a rights holder's fanbase compare to its league peers? Where does a media plan reach the most engaged fans? Rascasse combines audience size with demographics, regional distribution and brand affinities — the full dataset behind this page is available in the Rascasse Solution, including exports and benchmarking.

Book a 45-min demo →