NBC Sports Audience in United States

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NBC Sports has an estimated audience of 7,177,223 people in United States. 38.8% are female, 61.2% are male, average age 37.0. Top regions: California, New York, Texas. Top brand affinities: Israel, Whataburger, Kansas, Nationality, Alaska.

The average NBC Sports fan in United States is 37.0 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Israel, Whataburger, Kansas, with strongest over-indexing on Israel (3.07× the country average). Demographically, the NBC Sports audience skews more male with an average age of 37.0, and over-indexes on personality traits such as Family Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Movie / TV Show / Series

Demographics of NBC Sports fans

Demographic split for NBC Sports audience in United States
MetricValue
Female38.8%
Male61.2%
Average age37.0
Estimated audience size7,177,223

Audience persona

The typical NBC Sports fan in United States is more male, around 37.0 years old, with strong Family Orientation tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for NBC Sports in United States
RegionReachAffinity
California708,7790.9×
New York577,7941.44×
Texas400,5970.65×
Pennsylvania385,8181.6×
Florida383,7040.79×
New Jersey240,9391.32×
Virginia226,5591.3×
North Carolina222,9801.03×
Ohio216,4100.98×
Michigan215,0581.15×
Illinois214,2320.9×
Massachusetts192,8001.36×
Georgia187,3190.85×
Wisconsin162,3051.5×
Maryland159,9871.3×
Arizona137,2160.94×
Washington136,2310.95×
Minnesota125,9671.22×
Colorado112,9941×
Indiana110,0320.84×
Connecticut101,7041.41×
Missouri101,1120.87×
Tennessee101,0130.7×
Oregon99,0131.2×
South Carolina91,7510.85×
Kentucky83,5730.93×
Iowa74,3941.26×
Louisiana65,8920.71×
Alabama59,2550.59×
Oklahoma51,7970.65×
Kansas50,1090.89×
Utah47,2700.74×
Nevada46,6860.67×
Nebraska43,2011.2×
Mississippi38,0170.64×
Washington, District of Columbia33,4731.55×
Arkansas31,6360.54×
Rhode Island31,4681.38×
Idaho28,6970.8×
New Hampshire28,6971.01×
Maine26,1841.02×
West Virginia25,3810.76×
New Mexico24,6230.68×
Delaware24,5641.24×
Hawaii22,8570.74×
Montana19,8911×
Vermont17,5481.39×
South Dakota17,0181.03×
North Dakota14,9091.01×
Alaska11,1450.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for NBC Sports audience
BrandAffinityCategory
Israel3.07×Travel & Leisure
Whataburger2.56×Food & Beverages
Kansas3.66×Travel & Leisure
Nationality2.45×Politics & Society
Alaska1.54×Travel & Leisure
Bully (2011 film)5.08×Movies & TV
Jeep Grand Cherokee (WJ)4.33×Cars & Mobility
Pro-Ject2.79×Music & Radio
Graham Greene (actor)4.03×
Ken Griffey Jr.4.81×Sports
Captain America (1990 film)2.46×Movies & TV
Hog Hunting1.64×Sports
Keith Stanfield3.08×Movies & TV
Birthday Gifts1.5×Kids & Family
Home staging2.45×Home & Garden
Jezebel (film)3.01×Movies & TV
Monogram1.66×Home & Garden
Jeep Wagoneer2.42×Cars & Mobility
Grover Cleveland3.67×Politics & Society
Fernando Valenzuela4.73×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by NBC Sports audience
TraitClusterScore
Family OrientationCONSERVATISM1.39
LGBTQ+ IdentityOPEN1.33
Social Media UsageJOY1.16
ExtroversionTHRILL1.16
Convenience OrientationPREMIUM1.09
PatriotismCONSERVATISM1.07

Worldwide distribution

Worldwide audience distribution share by country for NBC Sports
CountryShare
United States91.1%
United Kingdom3.1%
Italy0.7%

See NBC Sports audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does NBC Sports have in United States?

NBC Sports has an estimated audience of 7,177,223 people in United States, concentrated in California and New York.

What is the gender split and age of NBC Sports fans?

38.8% of NBC Sports fans are female, 61.2% are male, with an average age of 37.0 years.

Which brands do NBC Sports fans like most?

NBC Sports fans show strongest brand affinity for Israel (3.07×), Whataburger (2.56×), and Kansas (3.66×) over the country average.

Where do NBC Sports fans live in United States?

NBC Sports fans in United States are most concentrated in California (reach 708,779), New York (reach 577,794), and Texas (reach 400,597). These three regions account for the largest share of the active audience.

What other brands do NBC Sports fans also like?

Beyond NBC Sports itself, the audience over-indexes on Whataburger (2.56×), Kansas (3.66×), Nationality (2.45×), and Alaska (1.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for NBC Sports. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.