Rascasse Audience Intelligence

Five Guys Target Market in Germany

Five Guys has an estimated audience of 932K people in Germany.

#18among Fast food restaurants in Germany
#978among brands in Germany
#358in Food & Beverages

The average Five Guys fan in Germany is 37.3 years old, more male, and lives primarily in Bayern.

By number of fans, Five Guys ranks #18 among the 89 objects in Fast food restaurants in Germany — 16.4× the group median.

Women make up 41.9% of the fan base, 13.7 percentage points fewer than the group average.

Compared with the other 88 objects in Fast food restaurants, Five Guys fans stand out for their interest in Chipotle, Chick-fil-A and Chili's.

Most fans live in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top affinities include Chipotle, Chick-fil-A, Nordsee, with strongest over-indexing on Chipotle (67.32× the country average).

Demographically, the Five Guys audience skews more male with an average age of 37.3, and over-indexes on personality traits such as Urban Lifestyle, Convenience Orientation.

The typical Five Guys fan in Germany is more male, around 37.3 years old, with strong Urban Lifestyle tendencies and a notable affinity for Chipotle.

Category: Food & Beverages · Type: Brand · Subtype: Fast food restaurants

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
932K
in Germany
Gender
41.9%♀
58.1% male
Age
37.3
average years
Country rank
#7362
among all objects in Germany
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Five Guys

41.9% are female, 58.1% are male, average age 37.3.

Fig. 02

Gender split

41.9%
Female
58.1%
Male
Demographic split for Five Guys audience in Germany
MetricValue
Female41.9%
Male58.1%
Average age37.3
Estimated audience size932K
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the Five Guys audience in Germany
Age bracketShare%
16-2422%
25-3424%
35-4423%
45-5418%
55+13%
Fig. 04

Worldwide distribution

3.4%

of the worldwide Five Guys audience comes from Germany.

Worldwide audience distribution share by country for Five Guys
CountryShare
United States59.0%
Canada6.6%
United Kingdom5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Five Guys customers by region in Germany
#RegionReachAffinity×
01Berlin~100K2.92×
02Hamburg~40K1.91×
03Bayern~300K1.89×
04Hessen~90K1.22×
05Nordrhein-Westfalen~200K1.14×
06Baden-Württemberg~100K1.08×
07Rheinland-Pfalz~50K0.97×
08Brandenburg~20K0.80×
09Saarland~8K0.74×
10Niedersachsen~60K0.68×
11Schleswig-Holstein~20K0.68×
12Bremen~5K0.63×
13Sachsen~20K0.48×
14Sachsen-Anhalt~10K0.44×
15Mecklenburg-Vorpommern~7K0.42×
16Thüringen~10K0.41×
Fig. 06

Affinity by region

Affinity by region — Five Guys, Germany
0.41×1.00×2.92×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Five Guys audience vs. the country average
#·InterestCategoryAffinity×
01ChipotleFood & Beverages67.32×
02Chick-fil-AFood & Beverages49.37×
03NordseeFood & Beverages23.79×
04Chili'sFood & Beverages20.24×
05KinesiologyHealth16.31×
06SmashburgerFood & Beverages15.14×
07Loco ChickenFood & Beverages14.89×
08Pizza deliveryFood & Beverages13.38×
09Cuisine of the United StatesFood & Beverages11.99×
10UbereatsFood & Beverages10.94×
11French friesFood & Beverages8.86×
12SausageFood & Beverages8.69×
13PorkFood & Beverages7.86×
14reisenthelFashion & Accessoires6.60×
15Take-outFood & Beverages5.99×
16Lieferando.deFood & Beverages3.87×
17TransfermarktSports3.67×
18Borussia DortmundSports2.41×
19FIFA World CupSports2.22×
20FC Bayern MunichSports1.87×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Five Guys audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Five Guys audience vs. the country average · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN3.15×
Convenience OrientationPREMIUM1.93×
Healthy LifestyleBALANCE1.78×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Five Guys audience vs. the country average · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.72×
CreativityOPEN0.79×
Quality AwarenessPREMIUM0.80×
0×1.00× baseline2×
Appendix

Explore more audiences

More Fast food restaurants audiences in Germany

See Five Guys audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in Germany with measurable interest in Five Guys over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/de/five-guys-1318” · Methodology