Rascasse Audience Intelligence

Cîroc Target Market in United States

Cîroc has an estimated audience of 1.5M people in United States.

#24among Spirits in United States
#1945among brands in United States#1048in Food & Beverages

The average Cîroc fan in United States is 37.8 years old, balanced, and lives primarily in California.

By number of fans, Cîroc ranks #24 among the 336 objects in Spirits in United States — 1.9× the group median.

Its fans are 1.5 years younger than the group average of 39.3.

Women make up 52.9% of the fan base, 9.7 percentage points more than the group average.

Compared with the other 335 objects in Spirits, Cîroc fans stand out for their interest in Merrie Melodies, Las Palmas and Cognac.

Most fans live in California, Texas, Florida.

Top affinities include Merrie Melodies, Las Palmas, SKYY vodka, with strongest over-indexing on Merrie Melodies (32.14× the country average).

Demographically, the Cîroc audience skews balanced with an average age of 37.8, and over-indexes on personality traits such as Extroversion, Indulgence.

The typical Cîroc fan in United States is balanced, around 37.8 years old, with strong Extroversion tendencies and a notable affinity for Merrie Melodies.

Category: Food & Beverages · Type: Brand · Subtype: Spirits

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
1.5M
in United States
Gender
52.9%♀
47.1% male
Age
37.8
average years
Country rank
#17420
among all objects in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Cîroc

52.9% are female, 47.1% are male, average age 37.8.

Fig. 02

Gender split

52.9%
Female
47.1%
Male
Demographic split for Cîroc audience in United States
MetricValue
Female52.9%
Male47.1%
Average age37.8
Estimated audience size1.5M
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Cîroc audience in United States
Age bracketShare%
16-2416%
25-3428%
35-4425%
45-5420%
55+11%
Fig. 04

Worldwide distribution

45.3%

of the worldwide Cîroc audience comes from United States.

Worldwide audience distribution share by country for Cîroc
CountryShare
United States45.3%
Brazil10.8%
United Kingdom7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Cîroc customers by region in United States
#RegionReachAffinity×
01Alabama~40K1.59×
02Louisiana~30K1.52×
03Virginia~60K1.45×
04North Carolina~70K1.43×
05Mississippi~20K1.42×
06Texas~100K1.33×
07Georgia~70K1.29×
08Maryland~30K1.24×
09New York~100K1.23×
10New Mexico~10K1.23×
11Florida~100K1.19×
12Connecticut~20K1.18×
13Washington, District of Columbia~4K1.17×
14Arkansas~20K1.16×
15South Carolina~30K1.14×
16Michigan~50K1.12×
17Arizona~40K1.09×
18Ohio~60K1.08×
19Pennsylvania~60K1.07×
20Nevada~20K1.07×
21Delaware~5K1.07×
22New Jersey~40K1.04×
23Alaska~3K1.04×
24Rhode Island~5K1.03×
25California~200K1.02×
26Hawaii~7K1.01×
27Massachusetts~30K0.98×
28West Virginia~8K0.98×
29Oklahoma~20K0.97×
30Tennessee~30K0.96×
31Indiana~30K0.89×
32Kentucky~20K0.88×
33Washington~30K0.87×
34Oregon~20K0.87×
35Nebraska~8K0.86×
36Illinois~50K0.85×
37Kansas~10K0.85×
38North Dakota~3K0.85×
39Colorado~20K0.82×
40New Hampshire~5K0.82×
41Iowa~10K0.81×
42Minnesota~20K0.80×
43South Dakota~3K0.79×
44Missouri~20K0.78×
45Vermont~2K0.77×
46Wisconsin~20K0.74×
47Utah~10K0.70×
48Montana~3K0.70×
49Maine~4K0.69×
50Idaho~6K0.67×
Fig. 06

Affinity by region

Affinity by region — Cîroc, United States
0.67×1.00×1.59×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Cîroc audience vs. the country average
#·InterestCategoryAffinity×
01Merrie MelodiesMovies & TV32.14×
02Las PalmasTravel & Leisure23.47×
03SKYY vodkaFood & Beverages22.04×
04Ketel OneFood & Beverages20.10×
05Grey Goose (vodka)Food & Beverages17.64×
06Belvedere (vodka)Food & Beverages17.40×
07Absolut VodkaFood & Beverages17.13×
08CognacFood & Beverages15.93×
09Taco CabanaFood & Beverages15.65×
10Tito's VodkaFood & Beverages14.52×
11HennessyFood & Beverages11.83×
12Navy PierTravel & Leisure9.98×
13El Pollo LocoFood & Beverages8.67×
14Sean CombsMusic & Radio8.00×
15Carlos AlcarazSports7.85×
16VodkaFood & Beverages6.69×
17DreamHealth6.51×
18WingstopFood & Beverages4.41×
19WhataburgerFood & Beverages4.05×
20FIFA World Cup 2026Sports1.63×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Cîroc audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Cîroc audience vs. the country average · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.61×
IndulgenceJOY1.48×
Price SensitivityPREMIUM1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Cîroc audience vs. the country average · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE1.00×
Design AffinityPREMIUM1.00×
TravellingTHRILL1.03×
0×1.00× baseline2×
Appendix

Explore more audiences

More Spirits audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Cîroc over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/ciroc-17953” · Methodology