Rascasse Audience Intelligence

Calvin Klein Target Market in United States

Calvin Klein has an estimated audience of 9,691,047 people in United States.

#5among Premium fashion in United States
#393among Brand in United States#189in Fashion & Accessoires

The average Calvin Klein fan in United States is 37.6 years old, more female, and lives primarily in California.

By number of fans, Calvin Klein ranks #5 among the 48 objects in Premium fashion in United States — 19.6× the group median.

Its fans are 2.1 years older than the group average of 35.5.

Women make up 64.6% of the fan base, 6.3 percentage points more than the group average.

Compared with the other 47 objects in Premium fashion, Calvin Klein fans stand out for their interest in Lacoste, Cotton On and Princess Polly.

Most fans live in California, New York, Florida.

Top affinities include Lacoste, Cotton On, Tommy Hilfiger, with strongest over-indexing on Lacoste (8.57× the country average).

Demographically, the Calvin Klein audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Sustainability, Indulgence.

The typical Calvin Klein fan in United States is more female, around 37.6 years old, with strong Sustainability tendencies and a notable affinity for Lacoste.

Category: Fashion & Accessoires · Type: Brand · Subtype: Premium fashion

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
9.7M
in United States
Gender
64.6%♀
35.4% male
Age
37.6
average years
Country rank
#3641
among all objects in United States
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Calvin Klein

64.6% are female, 35.4% are male, average age 37.6.

Fig. 02

Gender split

64.6%
Female
35.4%
Male
Demographic split for Calvin Klein audience in United States
MetricValue
Female64.6%
Male35.4%
Average age37.6
Estimated audience size9,691,047
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the Calvin Klein audience in United States
Age bracketShare%
16-2424%
25-3422%
35-4419%
45-5419%
55+16%
Fig. 04

Worldwide distribution

13.2%

of the worldwide Calvin Klein audience comes from United States.

Worldwide audience distribution share by country for Calvin Klein
CountryShare
United States13.2%
Italy7.1%
Japan6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Calvin Klein customers by region in United States
#RegionReachAffinity×
01New York~1M1.90×
02New Jersey~500K1.77×
03California~2M1.61×
04Massachusetts~300K1.41×
05Florida~900K1.39×
06Nevada~100K1.33×
07Arizona~300K1.29×
08Connecticut~100K1.28×
09Washington, District of Columbia~30K1.27×
10Illinois~500K1.24×
11Delaware~40K1.23×
12Maryland~200K1.19×
13Hawaii~50K1.14×
14Texas~800K1.13×
15Virginia~300K1.11×
16Pennsylvania~400K1.07×
17Washington~200K1.07×
18Rhode Island~30K1.07×
19Colorado~200K1.01×
20Oregon~100K0.99×
21New Hampshire~40K0.99×
22Alaska~20K0.98×
23Georgia~300K0.95×
24Michigan~300K0.95×
25Maine~40K0.94×
26Minnesota~200K0.93×
27Utah~90K0.92×
28Wisconsin~200K0.90×
29Indiana~200K0.89×
30Kentucky~100K0.85×
31Ohio~300K0.84×
32North Carolina~300K0.84×
33New Mexico~50K0.84×
34Tennessee~200K0.83×
35Missouri~100K0.83×
36Vermont~20K0.83×
37South Carolina~100K0.81×
38North Dakota~20K0.81×
39Alabama~100K0.80×
40Iowa~70K0.80×
41Nebraska~50K0.80×
42Kansas~70K0.78×
43Louisiana~100K0.77×
44South Dakota~20K0.76×
45Arkansas~70K0.75×
46Oklahoma~90K0.74×
47Mississippi~60K0.74×
48West Virginia~40K0.72×
49Idaho~40K0.70×
50Montana~20K0.67×
Fig. 06

Affinity by region

Affinity by region — Calvin Klein, United States
0.67×1.00×1.90×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Calvin Klein audience vs. the country average
#·InterestCategoryAffinity×
01LacosteFashion & Accessoires8.57×
02Cotton OnFashion & Accessoires7.18×
03Tommy HilfigerFashion & Accessoires7.17×
04CoachFashion & Accessoires5.32×
05Princess PollyFashion & Accessoires5.22×
06Ready-to-wearFashion & Accessoires4.44×
07Ralph LaurenFashion & Accessoires4.18×
08Michael KorsFashion & Accessoires3.63×
09JeansFashion & Accessoires3.25×
10Haute coutureFashion & Accessoires2.89×
11Macy'sShopping2.81×
12UndergarmentFashion & Accessoires2.39×
13Nordstrom RackFashion & Accessoires2.06×
14FragrancesBeauty & Wellness2.01×
15Kohl'sShopping1.91×
16Texas RoadhouseFood & Beverages1.87×
17ShoesFashion & Accessoires1.68×
18BeautyBeauty & Wellness1.62×
19FIFA World CupSports1.60×
20WomanKids & Family1.51×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Calvin Klein audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Calvin Klein audience vs. the country average · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.55×
IndulgenceJOY1.55×
Luxury OrientationPREMIUM1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Calvin Klein audience vs. the country average · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.65×
Need for SecurityCONSERVATISM0.75×
Community OrientationOPEN0.76×
0×1.00× baseline2×
Appendix

Explore more audiences

More Premium fashion audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Calvin Klein over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/calvin-klein-5645” · Methodology