Rascasse Audience Intelligence

Burger King Target Market in Germany

Burger King has an estimated audience of 12.8M people in Germany.

#1among Fast food restaurants in Germany
#28among brands in Germany
#12in Food & Beverages

The average Burger King fan in Germany is 36.5 years old, balanced, and lives primarily in Nordrhein-Westfalen.

By number of fans, Burger King ranks #1 among the 87 objects in Fast food restaurants in Germany — 258.7× the group median.

Women make up 47.4% of the fan base, 8.1 percentage points fewer than the group average.

Compared with the other 86 objects in Fast food restaurants, Burger King fans stand out for their interest in Deep frying, Patty and Tipico.

Most fans live in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top affinities include Deep frying, Chicken fingers, Chicken nugget, with strongest over-indexing on Deep frying (9.64× the country average).

Demographically, the Burger King audience skews balanced with an average age of 36.5, and over-indexes on personality traits such as Individualism, Social Media Usage.

The typical Burger King fan in Germany is balanced, around 36.5 years old, with strong Individualism tendencies and a notable affinity for Deep frying.

Category: Food & Beverages · Type: Brand · Subtype: Fast food restaurants

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
12.8M
in Germany
Gender
47.4%♀
52.6% male
Age
36.5
average years
Country rank
#166
among all objects in Germany
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Burger King

47.4% are female, 52.6% are male, average age 36.5.

Fig. 02

Gender split

47.4%
Female
52.6%
Male
Demographic split for Burger King audience in Germany
MetricValue
Female47.4%
Male52.6%
Average age36.5
Estimated audience size12.8M
Fig. 03

Age distribution

Ø 36.5
average years
Age distribution of the Burger King audience in Germany
Age bracketShare%
16-2425%
25-3423%
35-4422%
45-5419%
55+11%
Fig. 04

Worldwide distribution

7.2%

of the worldwide Burger King audience comes from Germany.

Worldwide audience distribution share by country for Burger King
CountryShare
United States31.5%
Germany7.2%
Brazil5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Burger King customers by region in Germany
#RegionReachAffinity×
01Hamburg~400K1.22×
02Bayern~2.5M1.18×
03Baden-Württemberg~2M1.17×
04Rheinland-Pfalz~700K1.09×
05Hessen~1M1.05×
06Nordrhein-Westfalen~3M1.03×
07Niedersachsen~1.5M1.02×
08Mecklenburg-Vorpommern~200K1.01×
09Schleswig-Holstein~500K0.99×
10Sachsen-Anhalt~300K0.97×
11Thüringen~300K0.96×
12Brandenburg~400K0.95×
13Saarland~100K0.91×
14Bremen~90K0.86×
15Sachsen~500K0.82×
16Berlin~500K0.79×
Fig. 06

Affinity by region

Affinity by region — Burger King, Germany
0.79×1.00×1.22×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Burger King audience vs. the country average
#·InterestCategoryAffinity×
01Deep fryingFood & Beverages9.64×
02Chicken fingersFood & Beverages9.50×
03Chicken nuggetFood & Beverages8.50×
04PattyFood & Beverages7.96×
05Fried chickenFood & Beverages7.62×
06Chicken (food)Food & Beverages6.00×
07Domino's PizzaFood & Beverages5.34×
08Pizza HutFood & Beverages5.26×
09KFCFood & Beverages4.94×
10CheeseburgerFood & Beverages4.93×
11SubwayFood & Beverages4.27×
12Haus des DönersFood & Beverages3.30×
13McDonald'sFood & Beverages2.55×
14TipicoGames2.03×
15Galatasaray S.K.Sports1.91×
16Fast foodFood & Beverages1.89×
17RossmannShopping1.79×
18Netto Marken-DiscountShopping1.71×
19Lieferando.deFood & Beverages1.67×
20FIFA World CupSports1.52×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Burger King audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Burger King audience vs. the country average · What stands out
TraitClusterDeviationScore
IndividualismJOY1.18×
Social Media UsageJOY1.18×
Need for SecurityCONSERVATISM1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Burger King audience vs. the country average · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.69×
Quality AwarenessPREMIUM0.70×
Design AffinityPREMIUM0.70×
0×1.00× baseline2×
Appendix

Explore more audiences

More Fast food restaurants audiences in Germany

See Burger King audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in Germany with measurable interest in Burger King over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/de/burger-king-14348” · Methodology