Rascasse Audience Intelligence

Nissan Target Market in Germany

Nissan has an estimated audience of 4.7M people in Germany.

#13among Car manufacturer in Germany
#144among brands in Germany
#55in Cars & Mobility

The average Nissan fan in Germany is 38.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

By number of fans, Nissan ranks #13 among the 121 objects in Car manufacturer in Germany — 14.4× the group median.

Its fans are 0.8 years younger than the group average of 39.3.

Women make up 34.1% of the fan base, 1.3 percentage points more than the group average.

Compared with the other 120 objects in Car manufacturer, Nissan fans stand out for their interest in Compact car, Engine and Electric car.

Most fans live in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top affinities include Renault, Hyundai, Toyota, with strongest over-indexing on Renault (3.95× the country average).

Demographically, the Nissan audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Need for Security, Patriotism.

The typical Nissan fan in Germany is more male, around 38.5 years old, with strong Need for Security tendencies and a notable affinity for Renault.

Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
4.7M
in Germany
Gender
34.1%♀
65.9% male
Age
38.5
average years
Country rank
#1128
among all objects in Germany
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Nissan

34.1% are female, 65.9% are male, average age 38.5.

Fig. 02

Gender split

34.1%
Female
65.9%
Male
Demographic split for Nissan audience in Germany
MetricValue
Female34.1%
Male65.9%
Average age38.5
Estimated audience size4.7M
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Nissan audience in Germany
Age bracketShare%
16-2424%
25-3419%
35-4419%
45-5421%
55+17%
Fig. 04

Worldwide distribution

4.3%

of the worldwide Nissan audience comes from Germany.

Worldwide audience distribution share by country for Nissan
CountryShare
United States17.8%
Mexico5.7%
Japan5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Nissan customers by region in Germany
#RegionReachAffinity×
01Baden-Württemberg~700K1.15×
02Nordrhein-Westfalen~1M1.12×
03Hessen~400K1.10×
04Rheinland-Pfalz~300K1.09×
05Bayern~800K1.08×
06Schleswig-Holstein~200K1.03×
07Saarland~60K1.02×
08Niedersachsen~500K1.01×
09Sachsen~200K1.00×
10Brandenburg~100K1.00×
11Thüringen~100K1.00×
12Sachsen-Anhalt~100K0.95×
13Mecklenburg-Vorpommern~90K0.95×
14Hamburg~100K0.92×
15Bremen~30K0.80×
16Berlin~200K0.78×
Fig. 06

Affinity by region

Affinity by region — Nissan, Germany
0.78×1.00×1.15×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Nissan audience vs. the country average
#·InterestCategoryAffinity×
01RenaultCars & Mobility3.95×
02HyundaiCars & Mobility3.17×
03ToyotaCars & Mobility2.85×
04DrivingCars & Mobility2.76×
05Compact carCars & Mobility2.67×
06Automobile repair shopCars & Mobility2.59×
07Ford Motor CompanyCars & Mobility2.50×
08Used carCars & Mobility2.27×
09TireCars & Mobility2.27×
10HybridsCars & Mobility2.14×
11Škoda AutoCars & Mobility2.12×
12AutoScout24Cars & Mobility2.09×
13RVsCars & Mobility2.09×
14EngineCars & Mobility2.04×
15VolkswagenCars & Mobility1.99×
16SUVsCars & Mobility1.99×
17Electric carCars & Mobility1.81×
18Motor vehicleCars & Mobility1.78×
19SparkasseBusiness & Career1.70×
20ManufacturingBusiness & Career1.61×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Nissan audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Nissan audience vs. the country average · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.30×
PatriotismCONSERVATISM1.13×
DIY MentalityTHRILL1.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Nissan audience vs. the country average · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.61×
Community OrientationOPEN0.69×
Design AffinityPREMIUM0.69×
0×1.00× baseline2×
Appendix

Explore more audiences

More Car manufacturer audiences in Germany

Related rankings

See Nissan audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in Germany with measurable interest in Nissan over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/de/nissan-17474” · Methodology