Rascasse Audience Intelligence

Sephora Target Market in United States

Sephora has an estimated audience of 53,333,337 people in United States.

#2among Drugstore in United States#43among Brand in United States#26in Shopping

The average Sephora fan in United States is 36.7 years old, more female, and lives primarily in California.

By number of fans, Sephora ranks #2 among the 22 objects in Drugstore in United States — 1,492.4× the group median.

Its fans are 1.7 years older than the group average of 35.0.

Women make up 78.4% of the fan base, 11.1 percentage points more than the group average.

Compared with the other 21 objects in Drugstore, Sephora fans stand out for their interest in Quinceañera (telenovela), Natural skin care and Makeup Tutorials.

Most fans live in California, New York, Texas.

Top affinities include Quinceañera (telenovela), Natural skin care, Makeup Tutorials, with strongest over-indexing on Quinceañera (telenovela) (3.54× the country average).

Demographically, the Sephora audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Creativity, Extroversion.

The typical Sephora fan in United States is more female, around 36.7 years old, with strong Creativity tendencies and a notable affinity for Quinceañera (telenovela).

Category: Shopping · Type: Brand · Subtype: Drugstore

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
53.3M
in United States
Gender
78.4%♀
21.6% male
Age
36.7
average years
Country rank
#361
among all objects in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Sephora

78.4% are female, 21.6% are male, average age 36.7.

Fig. 02

Gender split

78.4%
Female
21.6%
Male
Demographic split for Sephora audience in United States
MetricValue
Female78.4%
Male21.6%
Average age36.7
Estimated audience size53,333,337
Fig. 03

Age distribution

Ø 36.7
average years
Age distribution of the Sephora audience in United States
Age bracketShare%
16-2428%
25-3421%
35-4418%
45-5417%
55+15%
Fig. 04

Worldwide distribution

32.9%

of the worldwide Sephora audience comes from United States.

Worldwide audience distribution share by country for Sephora
CountryShare
United States32.9%
France6.1%
Italy6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Sephora customers by region in United States
#RegionReachAffinity×
01New York~6.5M2.07×
02Washington, District of Columbia~200K1.82×
03California~10M1.58×
04Massachusetts~1.5M1.48×
05Hawaii~300K1.45×
06New Jersey~2M1.43×
07Texas~5M1.33×
08Nevada~700K1.33×
09Florida~4.5M1.27×
10Illinois~2.5M1.25×
11Arizona~1.5M1.23×
12Connecticut~700K1.19×
13Rhode Island~200K1.17×
14Maryland~1M1.14×
15Washington~1.5M1.11×
16Georgia~2M1.09×
17Pennsylvania~2M1.06×
18Virginia~1.5M1.06×
19Oregon~700K1.02×
20Colorado~900K1.01×
21Nebraska~300K1.01×
22Utah~500K0.96×
23North Carolina~1.5M0.94×
24Tennessee~1M0.94×
25New Hampshire~200K0.93×
26Louisiana~700K0.92×
27Ohio~1.5M0.89×
28Kentucky~600K0.88×
29Kansas~400K0.88×
30Michigan~1.5M0.87×
31Minnesota~800K0.87×
32Alabama~700K0.87×
33Delaware~100K0.87×
34Indiana~900K0.85×
35Missouri~800K0.85×
36South Carolina~700K0.85×
37Iowa~400K0.84×
38Wisconsin~800K0.83×
39North Dakota~100K0.80×
40Mississippi~400K0.79×
41Maine~200K0.79×
42Oklahoma~500K0.78×
43Arkansas~400K0.77×
44Idaho~200K0.75×
45Alaska~80K0.74×
46South Dakota~100K0.70×
47New Mexico~200K0.69×
48Vermont~70K0.67×
49West Virginia~200K0.66×
50Montana~90K0.54×
Fig. 06

Affinity by region

Affinity by region — Sephora, United States
0.54×1.00×2.07×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Sephora audience vs. the country average
#·InterestCategoryAffinity×
01Quinceañera (telenovela)Movies & TV3.54×
02Natural skin careBeauty & Wellness2.78×
03Makeup TutorialsBeauty & Wellness2.78×
04ULTA BeautyBeauty & Wellness2.67×
05Skin careBeauty & Wellness2.31×
06T.J.MaxxShopping2.07×
07Women's clothingFashion & Accessoires2.02×
08Nordstrom RackFashion & Accessoires2.00×
09Concurrent Versions SystemTechnology & Electronics1.84×
10Hair productsBeauty & Wellness1.69×
11Trader Joe'sShopping1.68×
12NordstromShopping1.66×
13Beauty salonsBeauty & Wellness1.62×
14DressesFashion & Accessoires1.60×
15Macy'sShopping1.56×
16BeautyBeauty & Wellness1.55×
17BoutiquesFashion & Accessoires1.55×
18Hobby LobbyHome & Garden1.55×
19Kohl'sShopping1.52×
20ShoesFashion & Accessoires1.51×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Sephora audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Sephora audience vs. the country average · What stands out
TraitClusterDeviationScore
CreativityOPEN1.32×
ExtroversionTHRILL1.30×
Design AffinityPREMIUM1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Sephora audience vs. the country average · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.35×
Career OrientationPOWER0.74×
Need for SecurityCONSERVATISM0.77×
0×1.00× baseline2×
Appendix

Explore more audiences

More Drugstore audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Sephora over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/sephora-3071” · Methodology