Rascasse Audience Intelligence

Converse Target Market in United States

Converse has an estimated audience of 13M people in United States.

#9among Sportswear in United States
#279among brands in United States#136in Fashion & Accessoires

The average Converse fan in United States is 33.0 years old, more male, and lives primarily in California.

By number of fans, Converse ranks #9 among the 98 objects in Sportswear in United States — 367.6× the group median.

Its fans are 1.8 years younger than the group average of 34.8.

Women make up 44.7% of the fan base, 5.6 percentage points fewer than the group average.

Compared with the other 97 objects in Sportswear, Converse fans stand out for their interest in Red Bull Records, Princess Polly and Uniqlo.

Most fans live in California, Texas, Florida.

Top affinities include Red Bull Records, Princess Polly, Uniqlo, with strongest over-indexing on Red Bull Records (13.18× the country average).

Demographically, the Converse audience skews more male with an average age of 33.0, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion.

The typical Converse fan in United States is more male, around 33.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Red Bull Records.

Category: Fashion & Accessoires · Type: Brand · Subtype: Sportswear

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
13M
in United States
Gender
44.7%♀
55.3% male
Age
33.0
average years
Country rank
#2683
among all objects in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Converse

44.7% are female, 55.3% are male, average age 33.0.

Fig. 02

Gender split

44.7%
Female
55.3%
Male
Demographic split for Converse audience in United States
MetricValue
Female44.7%
Male55.3%
Average age33.0
Estimated audience size13M
Fig. 03

Age distribution

Ø 33.0
average years
Age distribution of the Converse audience in United States
Age bracketShare%
16-2436%
25-3425%
35-4419%
45-5413%
55+8%
Fig. 04

Worldwide distribution

20.0%

of the worldwide Converse audience comes from United States.

Worldwide audience distribution share by country for Converse
CountryShare
United States20.0%
Japan6.8%
China5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Converse customers by region in United States
#RegionReachAffinity×
01Arizona~400K1.39×
02Texas~1M1.34×
03Utah~200K1.34×
04California~2M1.33×
05Nevada~200K1.31×
06New Mexico~100K1.27×
07Oklahoma~200K1.18×
08Idaho~80K1.16×
09Oregon~200K1.13×
10Florida~900K1.12×
11Georgia~500K1.11×
12West Virginia~80K1.11×
13Tennessee~300K1.10×
14Indiana~300K1.07×
15Kentucky~200K1.05×
16Illinois~500K1.04×
17Arkansas~100K1.04×
18Washington~300K1.03×
19Colorado~200K1.03×
20Alabama~200K1.03×
21Louisiana~200K1.03×
22Mississippi~100K1.03×
23North Carolina~400K1.02×
24Michigan~400K0.98×
25South Carolina~200K0.98×
26New York~800K0.97×
27Ohio~400K0.96×
28Virginia~300K0.96×
29Maryland~200K0.95×
30Missouri~200K0.95×
31Massachusetts~300K0.94×
32Kansas~100K0.93×
33Wyoming~20K0.93×
34Pennsylvania~500K0.92×
35New Jersey~300K0.92×
36New Hampshire~50K0.92×
37Nebraska~70K0.91×
38Maine~50K0.91×
39Connecticut~100K0.90×
40Wisconsin~200K0.87×
41Montana~40K0.86×
42Vermont~20K0.86×
43Minnesota~200K0.83×
44Iowa~100K0.83×
45Delaware~30K0.83×
46Rhode Island~30K0.81×
47South Dakota~30K0.81×
48North Dakota~20K0.81×
49Alaska~20K0.80×
50Hawaii~40K0.67×
Fig. 06

Affinity by region

Affinity by region — Converse, United States
0.67×1.00×1.39×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Converse audience vs. the country average
#·InterestCategoryAffinity×
01Red Bull RecordsMusic & Radio13.18×
02Princess PollyFashion & Accessoires5.34×
03UniqloShopping4.18×
04PacSunFashion & Accessoires3.53×
05Foot LockerShopping2.90×
06Urban OutfittersShopping2.61×
07New BalanceFashion & Accessoires2.41×
08Nordstrom RackFashion & Accessoires2.18×
09Panda ExpressFood & Beverages2.07×
10NikeFashion & Accessoires1.97×
11ShoesFashion & Accessoires1.83×
12Women's clothingFashion & Accessoires1.82×
13WingstopFood & Beverages1.81×
14BeautyBeauty & Wellness1.75×
15SephoraShopping1.69×
16Harry PotterMovies & TV1.67×
17Old NavyFashion & Accessoires1.64×
18Hip hop musicMusic & Radio1.58×
19Kohl'sShopping1.56×
20TikTokInternet & Social Media1.53×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Converse audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Converse audience vs. the country average · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.49×
ExtroversionTHRILL1.46×
Design AffinityPREMIUM1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Converse audience vs. the country average · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.64×
Need for SecurityCONSERVATISM0.80×
Career OrientationPOWER0.88×
0×1.00× baseline2×
Appendix

Explore more audiences

More Sportswear audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Converse over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/converse-19395” · Methodology