Rascasse Audience Intelligence

Extra Space Storage Target Market in United States

Extra Space Storage has an estimated audience of 12.1M people in United States.

#299among brands in United States#210in Home & Garden

The average Extra Space Storage fan in United States is 47.4 years old, balanced, and lives primarily in California.

Most fans live in California, Florida, Texas.

Top affinities include Mackenzie Carpenter, Public Storage, Prefabricated building, with strongest over-indexing on Mackenzie Carpenter (33.68× the country average).

Demographically, the Extra Space Storage audience skews balanced with an average age of 47.4, and over-indexes on personality traits such as Quality Awareness, Design Affinity.

The typical Extra Space Storage fan in United States is balanced, around 47.4 years old, with strong Quality Awareness tendencies and a notable affinity for Mackenzie Carpenter.

Category: Home & Garden · Type: Brand

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
12.1M
in United States
Gender
47.3%♀
52.7% male
Age
47.4
average years
Country rank
#2900
among all objects in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Extra Space Storage

47.3% are female, 52.7% are male, average age 47.4.

Fig. 02

Gender split

47.3%
Female
52.7%
Male
Demographic split for Extra Space Storage audience in United States
MetricValue
Female47.3%
Male52.7%
Average age47.4
Estimated audience size12.1M
Fig. 03

Age distribution

Ø 47.4
average years
Age distribution of the Extra Space Storage audience in United States
Age bracketShare%
16-247%
25-3411%
35-4418%
45-5427%
55+37%
Fig. 04

Worldwide distribution

93.4%

of the worldwide Extra Space Storage audience comes from United States.

Worldwide audience distribution share by country for Extra Space Storage
CountryShare
United States93.4%
India0.9%
Canada0.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Extra Space Storage customers by region in United States
#RegionReachAffinity×
01Florida~2M2.25×
02New Jersey~800K2.24×
03Utah~300K2.16×
04Nevada~200K1.91×
05Hawaii~100K1.88×
06Texas~1.5M1.86×
07Georgia~700K1.81×
08New Mexico~100K1.80×
09Maryland~400K1.74×
10Arizona~500K1.73×
11South Carolina~300K1.63×
12Washington, District of Columbia~40K1.58×
13Massachusetts~400K1.52×
14California~2M1.38×
15Illinois~600K1.36×
16Virginia~400K1.36×
17Colorado~300K1.34×
18New Hampshire~60K1.30×
19New York~900K1.27×
20North Carolina~500K1.14×
21Tennessee~300K1.09×
22Indiana~300K1.09×
23Connecticut~100K1.06×
24Rhode Island~40K1.05×
25Oklahoma~100K1.03×
26Delaware~40K1.03×
27Missouri~200K0.94×
28Pennsylvania~400K0.92×
29Alabama~200K0.84×
30Maine~40K0.82×
31Kentucky~100K0.76×
32Wisconsin~100K0.70×
33Oregon~100K0.70×
34Nebraska~50K0.68×
35Louisiana~100K0.66×
36Minnesota~100K0.65×
37Ohio~300K0.64×
38Washington~200K0.62×
39Mississippi~60K0.56×
40Idaho~30K0.50×
41Michigan~200K0.41×
42Kansas~30K0.32×
43Wyoming~7K0.32×
44North Dakota~9K0.31×
45South Dakota~10K0.30×
46Alaska~8K0.30×
47Arkansas~30K0.25×
48Montana~10K0.25×
49West Virginia~10K0.21×
50Iowa~20K0.16×
Fig. 06

Affinity by region

Affinity by region — Extra Space Storage, United States
0.16×1.00×2.25×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Extra Space Storage audience vs. the country average
#·InterestCategoryAffinity×
01Mackenzie CarpenterMusic & Radio33.68×
02Public StorageBusiness & Career15.46×
03Prefabricated buildingHome & Garden13.45×
04PODS (company)Home & Garden12.40×
05U-HaulBusiness & Career9.85×
06Self storageHome & Garden9.77×
07Key FoodShopping8.26×
08Shelf (storage)Home & Garden7.88×
09Steel buildingHome & Garden7.38×
10Fifth Third BankBusiness & Career5.83×
11DuckDuckGoInternet & Social Media3.89×
12Real estate brokerHome & Garden2.85×
13Tractor Supply CompanyShopping2.42×
14Ace HardwareHome & Garden1.98×
15The UPS StoreShopping1.88×
16MenardsHome & Garden1.88×
17Yahoo! FinanceBusiness & Career1.87×
18Freight transportCars & Mobility1.80×
19Tractor SupplyShopping1.56×
20AutoZoneCars & Mobility1.55×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Extra Space Storage audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Extra Space Storage audience vs. the country average · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.39×
Design AffinityPREMIUM1.30×
DIY MentalityTHRILL1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Extra Space Storage audience vs. the country average · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.95×
ExtroversionTHRILL0.95×
Urban LifestyleOPEN0.97×
0×1.00× baseline2×
Appendix

Explore more audiences

More Home & Garden audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Extra Space Storage over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/extra-space-storage-140229” · Methodology