Rascasse Audience Intelligence

BOYNEXTDOOR Audience in United States

BOYNEXTDOOR has an estimated audience of 374K people in United States.

#24among K-pop in United States
#10514among people in United States#5924in Music & Radio

The average BOYNEXTDOOR fan in United States is 28.3 years old, more female, and lives primarily in California.

By number of fans, BOYNEXTDOOR ranks #24 among the 59 objects in K-pop in United States — 1.3× the group median.

Its fans are 2.7 years younger than the group average of 31.0.

Women make up 59.2% of the fan base, 8.1 percentage points fewer than the group average.

Compared with the other 58 objects in K-pop, BOYNEXTDOOR fans stand out for their interest in Soompi, J-pop and Crunchyroll.

Most fans live in California, Texas, Florida.

Top affinities include BTS, Soompi, IU (singer), with strongest over-indexing on BTS (36.76× the country average).

Demographically, the BOYNEXTDOOR audience skews more female with an average age of 28.3, and over-indexes on personality traits such as Patriotism, Pet Ownership.

The typical BOYNEXTDOOR fan in United States is more female, around 28.3 years old, with strong Patriotism tendencies and a notable affinity for BTS.

Category: Music & Radio · Type: Person · Subtype: K-pop

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
374K
in United States
Gender
59.2%♀
40.8% male
Age
28.3
average years
Country rank
#43253
among all objects in United States
Fig. 01

Search interest · 12-month trend

+22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of BOYNEXTDOOR fans

59.2% are female, 40.8% are male, average age 28.3.

Fig. 02

Gender split

59.2%
Female
40.8%
Male
Demographic split for BOYNEXTDOOR audience in United States
MetricValue
Female59.2%
Male40.8%
Average age28.3
Estimated audience size374K
Fig. 03

Age distribution

Ø 28.3
average years
Age distribution of the BOYNEXTDOOR audience in United States
Age bracketShare%
16-2455%
25-3420%
35-4413%
45-549%
55+3%
Fig. 04

Worldwide distribution

12.9%

of the worldwide BOYNEXTDOOR audience comes from United States.

Worldwide audience distribution share by country for BOYNEXTDOOR
CountryShare
Japan55.8%
United States12.9%
Indonesia5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

BOYNEXTDOOR fans by region: top regions in United States
#RegionReachAffinity×
01Illinois~20K1.58×
02California~70K1.55×
03Texas~40K1.51×
04Hawaii~2K1.49×
05Georgia~20K1.32×
06Washington~10K1.25×
07Maryland~8K1.16×
08Arkansas~4K1.15×
09Nevada~4K1.14×
10Arizona~10K1.13×
11Oklahoma~5K1.11×
12Utah~4K1.11×
13North Carolina~10K1.10×
14Virginia~10K1.10×
15Indiana~8K1.09×
16New York~20K1.07×
17New Jersey~10K1.07×
18Oregon~5K1.07×
19Missouri~7K1.06×
20Minnesota~7K1.05×
21Louisiana~5K1.04×
22Kentucky~5K1.02×
23Florida~20K1.01×
24Alaska<1K1.01×
25New Mexico~2K1.00×
26South Carolina~6K0.98×
27Connecticut~4K0.98×
28Alabama~5K0.97×
29Kansas~3K0.96×
30Delaware~1K0.96×
31Tennessee~8K0.95×
32Wisconsin~6K0.95×
33South Dakota<1K0.95×
34Michigan~10K0.94×
35Pennsylvania~10K0.93×
36Mississippi~3K0.93×
37Massachusetts~7K0.92×
38Vermont<1K0.92×
39Ohio~10K0.90×
40Rhode Island~1K0.90×
41Idaho~2K0.89×
42Nebraska~2K0.88×
43North Dakota<1K0.88×
44Iowa~3K0.86×
45West Virginia~2K0.86×
46Montana~1K0.84×
47Washington, District of Columbia<1K0.84×
48Colorado~5K0.82×
49Maine~1K0.82×
50New Hampshire~1K0.82×
Fig. 06

Affinity by region

Affinity by region — BOYNEXTDOOR, United States
0.82×1.00×1.58×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the BOYNEXTDOOR audience vs. the country average
#·InterestCategoryAffinity×
01BTSMusic & Radio36.76×
02SoompiInternet & Social Media19.77×
03IU (singer)Music & Radio17.73×
04Park Ji-minMusic & Radio17.72×
05AllkpopMusic & Radio15.19×
06Group buyingShopping15.04×
07Boy bandMusic & Radio12.51×
08COSShopping12.27×
09RakutenShopping12.00×
10JollibeeFood & Beverages6.74×
11J-popMusic & Radio6.59×
12Anime and manga fandomLiterature5.60×
13CrunchyrollGames4.74×
14Spirit HalloweenKids & Family4.30×
15One PieceMovies & TV4.23×
167-ElevenShopping3.09×
17MangaLiterature2.93×
18ComicsLiterature2.52×
19SupermanMovies & TV1.94×
20Do it yourself (DIY)Home & Garden1.86×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the BOYNEXTDOOR audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the BOYNEXTDOOR audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.96×
Pet OwnershipJOY1.56×
Luxury OrientationPREMIUM1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the BOYNEXTDOOR audience vs. the country average · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.75×
Family OrientationCONSERVATISM0.81×
Convenience OrientationPREMIUM0.87×
0×1.00× baseline2×
Appendix

Explore more audiences

More K-pop audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in BOYNEXTDOOR over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/boynextdoor-10027615” · Methodology