Rascasse Audience Intelligence

Haribo Target Market in United States

Haribo has an estimated audience of 1,830,814 people in United States.

#1among Confectionery in United States
#1677among Brand in United States#936in Food & Beverages

The average Haribo fan in United States is 41.9 years old, more female, and lives primarily in California.

By number of fans, Haribo ranks #1 among the 11 objects in Confectionery in United States — 33.9× the group median.

Its fans are 3.7 years older than the group average of 38.2.

Women make up 71.7% of the fan base, 5.2 percentage points more than the group average.

Compared with the other 10 objects in Confectionery, Haribo fans stand out for their interest in Swedish Fish, Bridgit Mendler and Trolli.

Most fans live in California, New York, Illinois.

Top affinities include Swedish Fish, Bridgit Mendler, Trolli, with strongest over-indexing on Swedish Fish (87.59× the country average).

Demographically, the Haribo audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Sustainability, Community Orientation.

The typical Haribo fan in United States is more female, around 41.9 years old, with strong Sustainability tendencies and a notable affinity for Swedish Fish.

Category: Food & Beverages · Type: Brand · Subtype: Confectionery

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
1.8M
in United States
Gender
71.7%♀
28.3% male
Age
41.9
average years
Country rank
#15178
among all objects in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Haribo

71.7% are female, 28.3% are male, average age 41.9.

Fig. 02

Gender split

71.7%
Female
28.3%
Male
Demographic split for Haribo audience in United States
MetricValue
Female71.7%
Male28.3%
Average age41.9
Estimated audience size1,830,814
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the Haribo audience in United States
Age bracketShare%
16-2413%
25-3418%
35-4423%
45-5425%
55+21%
Fig. 04

Worldwide distribution

23.2%

of the worldwide Haribo audience comes from United States.

Worldwide audience distribution share by country for Haribo
CountryShare
United States23.2%
Germany16.4%
United Kingdom7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Haribo customers by region in United States
#RegionReachAffinity×
01Wisconsin~100K3.57×
02Illinois~100K1.90×
03New York~100K1.32×
04California~300K1.25×
05Hawaii~10K1.23×
06Massachusetts~50K1.21×
07Washington~50K1.17×
08Washington, District of Columbia~4K1.17×
09Oregon~30K1.11×
10Virginia~50K1.08×
11Connecticut~20K1.08×
12New Jersey~50K1.07×
13Texas~100K1.02×
14Minnesota~30K1.01×
15Vermont~4K1.01×
16Maryland~30K1.00×
17Rhode Island~6K1.00×
18Maine~7K0.99×
19Arizona~40K0.98×
20Georgia~60K0.97×
21Arkansas~20K0.97×
22Michigan~50K0.95×
23Colorado~30K0.95×
24Indiana~30K0.94×
25Utah~20K0.94×
26Florida~100K0.93×
27Pennsylvania~70K0.93×
28Alaska~4K0.93×
29New Hampshire~7K0.92×
30North Carolina~50K0.89×
31South Carolina~30K0.89×
32Louisiana~20K0.89×
33Kentucky~20K0.88×
34Nevada~20K0.88×
35Iowa~20K0.88×
36Kansas~10K0.88×
37Nebraska~9K0.88×
38Delaware~5K0.88×
39Missouri~30K0.86×
40Ohio~50K0.85×
41Oklahoma~20K0.85×
42North Dakota~4K0.84×
43Idaho~8K0.83×
44Alabama~20K0.82×
45South Dakota~4K0.82×
46Tennessee~30K0.80×
47Montana~5K0.80×
48New Mexico~9K0.78×
49West Virginia~8K0.77×
50Mississippi~10K0.73×
Fig. 06

Affinity by region

Affinity by region — Haribo, United States
0.73×1.00×3.57×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Haribo audience vs. the country average
#·InterestCategoryAffinity×
01Swedish FishFood & Beverages87.59×
02Bridgit MendlerMovies & TV76.74×
03TrolliFood & Beverages73.30×
04Mint (candy)Food & Beverages59.09×
05Love IslandMovies & TV44.92×
06Ross LynchMovies & TV42.30×
07Sabrina CarpenterMusic & Radio30.05×
08Zara LarssonMusic & Radio29.44×
09Jake PaulInternet & Social Media26.68×
10WebtoonInternet & Social Media20.87×
11Princess PollyFashion & Accessoires20.20×
12DepopFashion & Accessoires19.20×
13HarmonicaMusic & Radio17.85×
14New-adult fictionLiterature17.53×
15AritziaFashion & Accessoires13.77×
16Gothic fashionFashion & Accessoires12.92×
17Internet celebrityInternet & Social Media12.85×
18MLB.comSports12.73×
19Pokémon (video game series)Games11.78×
20Millie Bobby BrownMovies & TV9.94×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Haribo audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Haribo audience vs. the country average · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.57×
Community OrientationOPEN1.52×
MindfulnessBALANCE1.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Haribo audience vs. the country average · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.39×
SpiritualityBALANCE0.41×
TravellingTHRILL0.46×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Haribo over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/haribo-13053” · Methodology