Rascasse Audience Intelligence

Spider-Man Viewer Demographics in United States

Spider-Man has an estimated audience of 21.9M people in United States.

#2among Animation in United States
#16among movies & series in United States#90in Movies & TV

The average Spider-Man fan in United States is 30.1 years old, balanced, and lives primarily in California.

By number of fans, Spider-Man ranks #3 among the 819 objects in Animation in United States — 9.0× the group median.

Its fans are 5.4 years younger than the group average of 35.5.

Women make up 46.9% of the fan base, 7.4 percentage points fewer than the group average.

Compared with the other 818 objects in Animation, Spider-Man fans stand out for their interest in spiderman movies, Masters of the Universe (comics) and Tom Holland.

Interest is seasonal: January, August and December account for 36% of the year's searches, October is the quietest month.

Most fans live in California, Texas, Florida.

Top affinities include spiderman movies, Masters of the Universe (comics), Tom Holland, with strongest over-indexing on spiderman movies (9.99× the country average).

Demographically, the Spider-Man audience skews balanced with an average age of 30.1, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality.

The typical Spider-Man fan in United States is balanced, around 30.1 years old, with strong Extroversion tendencies and a notable affinity for spiderman movies.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
21.9M
in United States
Gender
46.9%♀
53.1% male
Age
30.1
average years
Country rank
#1458
among all objects in United States
Fig. 01

Search interest · 12-month trend

+218%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Spider-Man viewers

46.9% are female, 53.1% are male, average age 30.1.

Fig. 02

Gender split

46.9%
Female
53.1%
Male
Demographic split for Spider-Man audience in United States
MetricValue
Female46.9%
Male53.1%
Average age30.1
Estimated audience size21.9M
Fig. 03

Age distribution

Ø 30.1
average years
Age distribution of the Spider-Man audience in United States
Age bracketShare%
16-2445%
25-3425%
35-4416%
45-5410%
55+4%
Fig. 04

Worldwide distribution

25.6%

of the worldwide Spider-Man audience comes from United States.

Worldwide audience distribution share by country for Spider-Man
CountryShare
United States25.6%
India6.6%
Mexico6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Spider-Man fans by region: top regions in United States
#RegionReachAffinity×
01Texas~2M1.50×
02New Mexico~200K1.40×
03Utah~300K1.33×
04Arizona~700K1.31×
05California~3.5M1.28×
06Oklahoma~300K1.27×
07Kentucky~400K1.21×
08Arkansas~200K1.21×
09Nevada~300K1.19×
10Georgia~900K1.17×
11Illinois~1M1.16×
12Indiana~500K1.16×
13Mississippi~200K1.13×
14North Carolina~800K1.12×
15Alabama~400K1.11×
16Louisiana~300K1.11×
17Kansas~200K1.11×
18Missouri~400K1.10×
19Nebraska~100K1.10×
20Idaho~100K1.08×
21South Carolina~400K1.04×
22Pennsylvania~900K1.03×
23New Jersey~600K1.02×
24Ohio~800K1.00×
25Colorado~400K0.99×
26Virginia~500K0.97×
27Florida~1.5M0.96×
28Michigan~600K0.96×
29Maryland~400K0.95×
30Tennessee~400K0.94×
31West Virginia~100K0.94×
32Washington~500K0.92×
33Oregon~300K0.92×
34South Dakota~50K0.92×
35Iowa~200K0.91×
36Delaware~60K0.91×
37Connecticut~200K0.90×
38Rhode Island~60K0.90×
39New York~1M0.88×
40Wisconsin~300K0.88×
41North Dakota~40K0.86×
42Alaska~40K0.86×
43Minnesota~300K0.81×
44Hawaii~80K0.81×
45Massachusetts~400K0.78×
46Montana~50K0.77×
47Wyoming~30K0.76×
48New Hampshire~60K0.67×
49Maine~60K0.66×
50Washington, District of Columbia~30K0.57×
Fig. 06

Affinity by region

Affinity by region — Spider-Man, United States
0.57×1.00×1.50×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Spider-Man audience vs. the country average
#·InterestCategoryAffinity×
01spiderman moviesMovies & TV9.99×
02Masters of the Universe (comics)Literature4.82×
03Tom HollandMovies & TV4.66×
04RobloxGames3.16×
05ZendayaMovies & TV3.10×
06Action figureKids & Family2.98×
07Anime conventionLiterature2.69×
08Millie Bobby BrownMovies & TV2.67×
09Anime and manga fandomLiterature2.53×
10SupermanMovies & TV2.51×
11PokémonGames2.28×
12Stranger ThingsMovies & TV2.25×
13Ariana GrandeMusic & Radio2.11×
14MangaLiterature2.11×
15Harry PotterMovies & TV1.96×
16Fiction booksLiterature1.87×
17Anime moviesMovies & TV1.76×
18BeautyBeauty & Wellness1.71×
19ComicsLiterature1.68×
20Animated moviesMovies & TV1.58×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Spider-Man audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Spider-Man audience vs. the country average · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.32×
Early Adopter MentalityPOWER1.22×
Social Media UsageJOY1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Spider-Man audience vs. the country average · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.59×
Community OrientationOPEN0.60×
Price SensitivityPREMIUM0.62×
0×1.00× baseline2×
Appendix

Explore more audiences

More Animation audiences in United States

See Spider-Man audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Spider-Man over the last 12 months. Modelled, not counted; people interested in several movie / tv show / seriess count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/spider-man-59813” · Methodology