Rascasse Audience Intelligence

Save-A-Lot Target Market in United States

Save-A-Lot has an estimated audience of 4.2M people in United States.

#837among brands in United States#506in Food & Beverages

The average Save-A-Lot fan in United States is 43.7 years old, more female, and lives primarily in Ohio.

Most fans live in Ohio, Florida, Pennsylvania.

Top affinities include Soplica (vodka), The Chef (film), The Living Room (TV series), with strongest over-indexing on Soplica (vodka) (93.04× the country average).

Demographically, the Save-A-Lot audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Price Sensitivity, Community Orientation.

The typical Save-A-Lot fan in United States is more female, around 43.7 years old, with strong Price Sensitivity tendencies and a notable affinity for Soplica (vodka).

Category: Food & Beverages · Type: Brand

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
4.2M
in United States
Gender
64.0%♀
36.0% male
Age
43.7
average years
Country rank
#7569
among all objects in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Save-A-Lot

64.0% are female, 36.0% are male, average age 43.7.

Fig. 02

Gender split

64.0%
Female
36.0%
Male
Demographic split for Save-A-Lot audience in United States
MetricValue
Female64.0%
Male36.0%
Average age43.7
Estimated audience size4.2M
Fig. 03

Age distribution

Ø 43.7
average years
Age distribution of the Save-A-Lot audience in United States
Age bracketShare%
16-2415%
25-3414%
35-4417%
45-5423%
55+30%
Fig. 04

Worldwide distribution

93.2%

of the worldwide Save-A-Lot audience comes from United States.

Worldwide audience distribution share by country for Save-A-Lot
CountryShare
United States93.2%
United Kingdom2.3%
Canada1.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Save-A-Lot customers by region in United States
#RegionReachAffinity×
01Kentucky~400K6.74×
02Ohio~700K4.59×
03West Virginia~90K4.13×
04Missouri~300K3.33×
05Tennessee~300K2.93×
06Indiana~200K2.89×
07Colorado~200K2.75×
08Maryland~200K2.37×
09Pennsylvania~400K2.36×
10Michigan~300K2.12×
11Delaware~20K1.84×
12Florida~500K1.82×
13Maine~30K1.77×
14Mississippi~50K1.26×
15Illinois~200K1.25×
16Connecticut~50K1.01×
17Wisconsin~70K0.97×
18New York~200K0.91×
19Alaska~7K0.82×
20New Jersey~90K0.77×
21North Dakota~7K0.75×
22Montana~10K0.74×
23Wyoming~5K0.73×
24Vermont~5K0.67×
25South Carolina~40K0.64×
26Idaho~10K0.64×
27Hawaii~10K0.64×
28Washington, District of Columbia~6K0.64×
29Kansas~20K0.58×
30South Dakota~6K0.58×
31New Mexico~20K0.56×
32Oklahoma~20K0.47×
33Utah~20K0.46×
34New Hampshire~8K0.46×
35Nevada~10K0.35×
36Nebraska~9K0.35×
37Oregon~20K0.34×
38Arkansas~10K0.33×
39Virginia~30K0.31×
40Georgia~40K0.29×
41Massachusetts~20K0.28×
42Iowa~10K0.28×
43North Carolina~40K0.26×
44Alabama~20K0.24×
45Louisiana~10K0.24×
46Washington~20K0.23×
47Arizona~20K0.22×
48Minnesota~10K0.21×
49Texas~20K0.08×
50California~40K0.07×
Fig. 06

Affinity by region

Affinity by region — Save-A-Lot, United States
0.07×1.00×6.74×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Save-A-Lot audience vs. the country average
#·InterestCategoryAffinity×
01Soplica (vodka)Brand93.04×
02The Chef (film)Movies & TV39.02×
03The Living Room (TV series)Movies & TV29.86×
04RousesShopping28.73×
05Luxury Car (film)Cars & Mobility20.57×
06Cap'n CrunchFood & Beverages19.17×
07Institute for Integrative NutritionBusiness & Career16.14×
08Edge (magazine)Games8.91×
09Winn-DixieShopping7.01×
10Public StorageBusiness & Career3.69×
11WegmansShopping2.98×
12Family DollarFashion & Accessoires2.74×
13Dollar GeneralShopping2.30×
14OhioTravel & Leisure2.17×
15Dollar TreeShopping2.15×
16AldiShopping2.10×
17YouTube MusicInternet & Social Media2.04×
18Five BelowShopping1.85×
19Grocery storeFood & Beverages1.82×
20MenardsHome & Garden1.77×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Save-A-Lot audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Save-A-Lot audience vs. the country average · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.38×
Community OrientationOPEN1.28×
SpiritualityBALANCE1.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Save-A-Lot audience vs. the country average · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.80×
Design AffinityPREMIUM0.88×
Sports ActivityPOWER0.94×
0×1.00× baseline2×
Appendix

Explore more audiences

More Food & Beverages audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Save-A-Lot over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/save-a-lot-55485” · Methodology