Rascasse Audience Intelligence

Bluesky Audience Demographics in United States

Bluesky has an estimated audience of 20.9M people in United States.

#11among Social media in United States
#43among websites & media in United States
#30in Internet & Social Media

The average Bluesky fan in United States is 38.6 years old, balanced, and lives primarily in California.

By number of fans, Bluesky ranks #10 among the 36 objects in Social media in United States — 8.1× the group median.

Its fans are 0.7 years older than the group average of 37.9.

Women make up 54.4% of the fan base, 2.5 percentage points fewer than the group average.

Compared with the other 35 objects in Social media, Bluesky fans stand out for their interest in Karl Marx, Individualism and Political science.

Interest is seasonal: January, April and November account for 35% of the year's searches, August is the quietest month.

Most fans live in California, New York, Texas.

Top affinities include Karl Marx, Individualism, Political science, with strongest over-indexing on Karl Marx (6.97× the country average).

Demographically, the Bluesky audience skews balanced with an average age of 38.6, and over-indexes on personality traits such as Patriotism, Individualism.

The typical Bluesky fan in United States is balanced, around 38.6 years old, with strong Patriotism tendencies and a notable affinity for Karl Marx.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Social media

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
20.9M
in United States
Gender
54.4%♀
45.6% male
Age
38.6
average years
Country rank
#1538
among all objects in United States
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Audience demographics of Bluesky

54.4% are female, 45.6% are male, average age 38.6.

Fig. 02

Gender split

54.4%
Female
45.6%
Male
Demographic split for Bluesky audience in United States
MetricValue
Female54.4%
Male45.6%
Average age38.6
Estimated audience size20.9M
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Bluesky audience in United States
Age bracketShare%
16-2426%
25-3421%
35-4414%
45-5415%
55+23%
Fig. 04

Worldwide distribution

41.2%

of the worldwide Bluesky audience comes from United States.

Worldwide audience distribution share by country for Bluesky
CountryShare
United States41.2%
United Kingdom9.0%
Japan8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Bluesky fans by region: top regions in United States
#RegionReachAffinity×
01Maine~200K1.90×
02Washington, District of Columbia~80K1.84×
03Oregon~400K1.62×
04Washington~700K1.52×
05Vermont~60K1.48×
06Rhode Island~90K1.35×
07Massachusetts~600K1.34×
08Minnesota~400K1.26×
09Maryland~500K1.20×
10New Hampshire~100K1.17×
11Wisconsin~400K1.14×
12New Mexico~100K1.13×
13New York~1.5M1.11×
14Illinois~900K1.11×
15Colorado~400K1.11×
16Nebraska~100K1.10×
17Delaware~70K1.06×
18Connecticut~200K1.05×
19Virginia~600K1.04×
20Pennsylvania~800K1.03×
21Montana~70K1.03×
22Alaska~50K1.02×
23California~2.5M1.00×
24Michigan~600K0.99×
25Missouri~400K0.99×
26Kentucky~300K0.97×
27Iowa~200K0.97×
28Ohio~700K0.95×
29Utah~200K0.93×
30New Jersey~500K0.92×
31Kansas~200K0.92×
32North Carolina~600K0.90×
33Indiana~400K0.89×
34Idaho~100K0.89×
35Arizona~400K0.84×
36Oklahoma~200K0.82×
37Tennessee~400K0.81×
38West Virginia~90K0.79×
39Georgia~500K0.77×
40Arkansas~100K0.77×
41Texas~1M0.76×
42Alabama~200K0.72×
43Nevada~100K0.72×
44Florida~900K0.71×
45North Dakota~30K0.71×
46South Carolina~200K0.69×
47Louisiana~200K0.68×
48Hawaii~60K0.67×
49Mississippi~100K0.65×
50South Dakota~30K0.62×
Fig. 06

Affinity by region

Affinity by region — Bluesky, United States
0.62×1.00×1.90×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Bluesky audience vs. the country average
#·InterestCategoryAffinity×
01Karl MarxLiterature6.97×
02IndividualismPolitics & Society3.85×
03Political scienceBusiness & Career3.78×
04Web serverTechnology & Electronics3.56×
05Public administrationBusiness & Career3.27×
06PoliticoPolitics & Society3.13×
07Sustainable energyHome & Garden2.70×
08MSNBCMovies & TV2.58×
09Google MapsInternet & Social Media2.39×
10Renewable energyBusiness & Career2.29×
11DemocracyPolitics & Society2.11×
12Pizza HutFood & Beverages1.84×
13Britney SpearsMusic & Radio1.83×
14GeneticsKids & Family1.75×
15InnovationBusiness & Career1.72×
16Real propertyHome & Garden1.67×
17ActivismPolitics & Society1.66×
18SubwayFood & Beverages1.61×
19Discount storesShopping1.61×
20Domino's PizzaFood & Beverages1.60×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Bluesky audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Bluesky audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.12×
IndividualismJOY2.01×
SpiritualityBALANCE1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Bluesky audience vs. the country average · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.80×
Luxury OrientationPREMIUM0.86×
Healthy LifestyleBALANCE0.87×
0×1.00× baseline2×
Appendix

Explore more audiences

More Social media audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Bluesky over the last 12 months. Modelled, not counted; people interested in several website / newspaper / magazines count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/bluesky-10008310” · Methodology