Rascasse Audience Intelligence

Hallmark Channel Audience Demographics in United States

Hallmark Channel has an estimated audience of 7M people in United States.

#9among TV & film in United States
#47among TV channels in United States#468in Movies & TV

The average Hallmark Channel fan in United States is 47.2 years old, more female, and lives primarily in Pennsylvania.

By number of fans, Hallmark Channel ranks #13 among the 326 objects in TV & film in United States — 10.4× the group median.

Its fans are 8.3 years older than the group average of 38.9.

Women make up 78.3% of the fan base, 25.1 percentage points more than the group average.

Compared with the other 325 objects in TV & film, Hallmark Channel fans stand out for their interest in When Calls the Heart (TV series), Mary Steenburgen and Elisabeth Moss.

Interest is seasonal: October, November and December account for 40% of the year's searches, April is the quietest month.

Most fans live in Pennsylvania, Florida, Ohio.

Top affinities include When Calls the Heart (TV series), Mary Steenburgen, Elisabeth Moss, with strongest over-indexing on When Calls the Heart (TV series) (8.44× the country average).

Demographically, the Hallmark Channel audience skews more female with an average age of 47.2, and over-indexes on personality traits such as Community Orientation, Spirituality.

The typical Hallmark Channel fan in United States is more female, around 47.2 years old, with strong Community Orientation tendencies and a notable affinity for When Calls the Heart (TV series).

Category: Movies & TV · Type: TV Channel · Subtype: TV & film

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
7M
in United States
Gender
78.3%♀
21.7% male
Age
47.2
average years
Country rank
#5092
among all objects in United States
Fig. 01

Search interest · 12-month trend

-7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Audience demographics of Hallmark Channel

78.3% are female, 21.7% are male, average age 47.2.

Fig. 02

Gender split

78.3%
Female
21.7%
Male
Demographic split for Hallmark Channel audience in United States
MetricValue
Female78.3%
Male21.7%
Average age47.2
Estimated audience size7M
Fig. 03

Age distribution

Ø 47.2
average years
Age distribution of the Hallmark Channel audience in United States
Age bracketShare%
16-248%
25-3411%
35-4417%
45-5425%
55+39%
Fig. 04

Worldwide distribution

86.6%

of the worldwide Hallmark Channel audience comes from United States.

Worldwide audience distribution share by country for Hallmark Channel
CountryShare
United States86.6%
Canada3.1%
United Kingdom1.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Hallmark Channel fans by region: top regions in United States
#RegionReachAffinity×
01Wisconsin~200K1.74×
02West Virginia~60K1.72×
03Pennsylvania~400K1.65×
04Ohio~400K1.58×
05Maine~40K1.52×
06New Hampshire~40K1.49×
07Delaware~30K1.41×
08South Carolina~200K1.34×
09Iowa~90K1.34×
10Michigan~300K1.32×
11Minnesota~200K1.28×
12North Dakota~20K1.28×
13Indiana~200K1.27×
14Connecticut~90K1.24×
15Kentucky~100K1.19×
16Rhode Island~30K1.16×
17Massachusetts~200K1.14×
18North Carolina~300K1.12×
19New Jersey~200K1.11×
20Missouri~100K1.11×
21Vermont~10K1.10×
22Maryland~100K1.04×
23Alabama~100K1.04×
24South Dakota~20K1.03×
25Tennessee~200K1.01×
26Nebraska~40K1.01×
27Florida~400K0.97×
28Kansas~60K0.97×
29Illinois~200K0.92×
30Virginia~200K0.92×
31New York~400K0.91×
32Montana~20K0.90×
33Louisiana~90K0.89×
34Arkansas~50K0.86×
35Mississippi~50K0.85×
36Idaho~30K0.85×
37Wyoming~9K0.77×
38Georgia~200K0.76×
39Oklahoma~60K0.75×
40Colorado~80K0.66×
41Arizona~100K0.62×
42Utah~40K0.62×
43Oregon~50K0.61×
44Washington~100K0.60×
45Nevada~40K0.59×
46Alaska~9K0.59×
47Texas~300K0.55×
48New Mexico~20K0.52×
49Hawaii~20K0.52×
50California~400K0.46×
Fig. 06

Affinity by region

Affinity by region — Hallmark Channel, United States
0.46×1.00×1.74×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Hallmark Channel audience vs. the country average
#·InterestCategoryAffinity×
01When Calls the Heart (TV series)Movies & TV8.44×
02Mary SteenburgenMovies & TV6.56×
03Elisabeth MossMovies & TV5.94×
04Lacey ChabertMovies & TV5.88×
05Candace Cameron BureMovies & TV4.63×
06Charlie HunnamMovies & TV3.73×
07Sandra BullockMovies & TV3.57×
08Anne HathawayMovies & TV3.16×
09Diane KeatonMovies & TV3.04×
10Hobby LobbyHome & Garden2.54×
11NazarethTravel & Leisure2.44×
12Barnes & NobleLiterature2.01×
13Dick Van DykeMovies & TV1.85×
14Dolly PartonMusic & Radio1.74×
15USA TodayNews1.66×
16Kohl'sShopping1.52×
17Dollar TreeShopping1.52×
18Old NavyFashion & Accessoires1.52×
19MarshallsFashion & Accessoires1.51×
20SymptomHealth1.51×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Hallmark Channel audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Hallmark Channel audience vs. the country average · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.22×
SpiritualityBALANCE1.18×
CreativityOPEN1.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Hallmark Channel audience vs. the country average · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.84×
Luxury OrientationPREMIUM0.85×
Risk AppetiteTHRILL0.87×
0×1.00× baseline2×
Appendix

Explore more audiences

More TV & film audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Hallmark Channel over the last 12 months. Modelled, not counted; people interested in several tv channels count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/hallmark-channel-3031” · Methodology