Rascasse Audience Intelligence

PGA Tour Fan Demographics in United States

PGA Tour has an estimated audience of 34.6M people in United States.

#1among Golf in United States
#12among events in United States#40in Sports

The average PGA Tour fan in United States is 37.5 years old, more male, and lives primarily in Florida.

By number of fans, PGA Tour ranks #1 among the 414 objects in Golf in United States — 36.0× the group median.

Its fans are 3.6 years younger than the group average of 41.1.

Women make up 35.9% of the fan base, 7.1 percentage points more than the group average.

Compared with the other 413 objects in Golf, PGA Tour fans stand out for their interest in Callaway Golf Company, Golf equipment and Golf ball.

Interest is seasonal: March, May and June account for 40% of the year's searches, December is the quietest month.

Most fans live in Florida, California, Texas.

Top affinities include Rory McIlroy, Jordan Spieth, Cameron Young, with strongest over-indexing on Rory McIlroy (10.05× the country average).

Demographically, the PGA Tour audience skews more male with an average age of 37.5, and over-indexes on personality traits such as Sports Activity, Risk Appetite.

The typical PGA Tour fan in United States is more male, around 37.5 years old, with strong Sports Activity tendencies and a notable affinity for Rory McIlroy.

Category: Sports · Type: Event · Subtype: Golf

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
34.6M
in United States
Gender
35.9%♀
64.1% male
Age
37.5
average years
Country rank
#719
among all objects in United States
Fig. 01

Search interest · 12-month trend

+20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of PGA Tour fans

35.9% are female, 64.1% are male, average age 37.5.

Fig. 02

Gender split

35.9%
Female
64.1%
Male
Demographic split for PGA Tour audience in United States
MetricValue
Female35.9%
Male64.1%
Average age37.5
Estimated audience size34.6M
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the PGA Tour audience in United States
Age bracketShare%
16-2428%
25-3420%
35-4418%
45-5417%
55+18%
Fig. 04

Worldwide distribution

47.5%

of the worldwide PGA Tour audience comes from United States.

Worldwide audience distribution share by country for PGA Tour
CountryShare
United States47.5%
United Kingdom7.4%
Canada4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

PGA Tour fans by region: top regions in United States
#RegionReachAffinity×
01South Carolina~900K1.60×
02Minnesota~800K1.38×
03Wisconsin~800K1.34×
04North Dakota~100K1.33×
05New Hampshire~200K1.30×
06North Carolina~1.5M1.29×
07Iowa~400K1.29×
08Montana~100K1.27×
09Michigan~1.5M1.26×
10Arizona~1M1.23×
11South Dakota~100K1.21×
12Ohio~1.5M1.19×
13Idaho~200K1.19×
14Wyoming~70K1.19×
15Florida~2.5M1.18×
16Massachusetts~800K1.16×
17Vermont~80K1.14×
18Kentucky~500K1.09×
19Maine~200K1.09×
20Indiana~800K1.08×
21Connecticut~400K1.08×
22Pennsylvania~1.5M1.07×
23Utah~400K1.04×
24Nebraska~200K1.04×
25Tennessee~700K1.00×
26Rhode Island~100K1.00×
27Alabama~500K0.99×
28Missouri~600K0.96×
29Colorado~600K0.96×
30Illinois~1M0.94×
31Kansas~300K0.93×
32Georgia~1M0.91×
33Nevada~300K0.90×
34Hawaii~100K0.87×
35Mississippi~300K0.86×
36West Virginia~200K0.86×
37Virginia~800K0.85×
38Oklahoma~300K0.85×
39Oregon~400K0.83×
40Washington~600K0.77×
41Louisiana~400K0.77×
42Arkansas~200K0.76×
43New Mexico~200K0.74×
44Delaware~80K0.74×
45New Jersey~700K0.73×
46New York~1.5M0.72×
47Maryland~500K0.72×
48Texas~1.5M0.70×
49California~2.5M0.64×
50Washington, District of Columbia~40K0.55×
Fig. 06

Affinity by region

Affinity by region — PGA Tour, United States
0.55×1.00×1.60×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the PGA Tour audience vs. the country average
#·InterestCategoryAffinity×
01Rory McIlroySports10.05×
02Jordan SpiethSports9.53×
03Cameron YoungSports9.07×
04PGA ChampionshipSports8.31×
05U.S. Open (golf)Sports8.15×
06LPGASports7.99×
07TitleistSports7.83×
08Callaway Golf CompanySports7.66×
09Golf equipmentSports7.59×
10The Tour ChampionshipSports7.56×
11Scottie SchefflerSports7.36×
12Golf ballSports7.30×
13Masters TournamentSports7.19×
14Ryder CupSports6.89×
15Golf clubSports6.45×
16Tiger WoodsSports6.06×
17Golf ChannelSports5.43×
18Golf courseSports3.95×
19GolfSports1.92×
20Lindsey GrahamPolitics & Society1.91×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the PGA Tour audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the PGA Tour audience vs. the country average · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.85×
Risk AppetiteTHRILL1.25×
Luxury OrientationPREMIUM1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the PGA Tour audience vs. the country average · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.73×
MindfulnessBALANCE0.81×
CreativityOPEN0.82×
0×1.00× baseline2×
Appendix

Explore more audiences

More Golf audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in PGA Tour over the last 12 months. Modelled, not counted; people interested in several events count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/pga-tour-44005” · Methodology