Rascasse Audience Intelligence

DC Comics Target Market in United States

DC Comics has an estimated audience of 18.6M people in United States.

#1among Publishing in United States
#182among brands in United States#29in Literature

The average DC Comics fan in United States is 31.6 years old, more male, and lives primarily in California.

By number of fans, DC Comics ranks #1 among the 237 objects in Publishing in United States — 240.6× the group median.

Its fans are 8.6 years younger than the group average of 40.2.

Women make up 43.0% of the fan base, 12.6 percentage points fewer than the group average.

Compared with the other 236 objects in Publishing, DC Comics fans stand out for their interest in Superhero fiction, Superman and Spider-Man.

Most fans live in California, Texas, New York.

Top affinities include Superhero fiction, Superman, Spider-Man, with strongest over-indexing on Superhero fiction (7.32× the country average).

Demographically, the DC Comics audience skews more male with an average age of 31.6, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion.

The typical DC Comics fan in United States is more male, around 31.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Superhero fiction.

Category: Literature · Type: Brand · Subtype: Publishing

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
18.6M
in United States
Gender
43.0%♀
57.0% male
Age
31.6
average years
Country rank
#1768
among all objects in United States
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of DC Comics

43.0% are female, 57.0% are male, average age 31.6.

Fig. 02

Gender split

43.0%
Female
57.0%
Male
Demographic split for DC Comics audience in United States
MetricValue
Female43.0%
Male57.0%
Average age31.6
Estimated audience size18.6M
Fig. 03

Age distribution

Ø 31.6
average years
Age distribution of the DC Comics audience in United States
Age bracketShare%
16-2442%
25-3424%
35-4416%
45-5412%
55+7%
Fig. 04

Worldwide distribution

51.9%

of the worldwide DC Comics audience comes from United States.

Worldwide audience distribution share by country for DC Comics
CountryShare
United States51.9%
Brazil9.8%
Italy8.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

DC Comics customers by region in United States
#RegionReachAffinity×
01Rhode Island~90K1.47×
02Texas~2M1.39×
03Georgia~900K1.37×
04Oklahoma~300K1.33×
05Washington, District of Columbia~50K1.33×
06Illinois~900K1.25×
07Kentucky~300K1.25×
08Delaware~70K1.20×
09Maryland~400K1.19×
10Idaho~100K1.18×
11Massachusetts~400K1.14×
12Connecticut~200K1.14×
13Arizona~500K1.12×
14New York~1M1.11×
15Virginia~500K1.11×
16California~2.5M1.10×
17Washington~500K1.09×
18Ohio~700K1.07×
19Mississippi~200K1.07×
20North Carolina~600K1.01×
21Tennessee~400K1.01×
22Missouri~300K1.01×
23Pennsylvania~700K1.00×
24Alabama~300K1.00×
25Louisiana~300K1.00×
26Florida~1M0.99×
27Michigan~600K0.99×
28Wisconsin~300K0.97×
29South Carolina~300K0.97×
30New Jersey~500K0.94×
31Indiana~400K0.93×
32Colorado~300K0.93×
33Arkansas~200K0.93×
34Nevada~200K0.92×
35Kansas~100K0.92×
36Maine~70K0.90×
37West Virginia~90K0.89×
38New Mexico~100K0.87×
39Nebraska~100K0.87×
40Alaska~30K0.87×
41Iowa~100K0.84×
42Hawaii~70K0.84×
43Oregon~200K0.83×
44Utah~200K0.83×
45North Dakota~30K0.80×
46Minnesota~300K0.79×
47South Dakota~40K0.79×
48Vermont~30K0.79×
49New Hampshire~60K0.78×
50Montana~50K0.76×
Fig. 06

Affinity by region

Affinity by region — DC Comics, United States
0.76×1.00×1.47×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the DC Comics audience vs. the country average
#·InterestCategoryAffinity×
01Superhero fictionLiterature7.32×
02SupermanMovies & TV5.37×
03Spider-ManMovies & TV5.34×
04GodzillaMovies & TV5.26×
05Pokémon (video game series)Games5.16×
06SupergirlMovies & TV4.79×
07Anime conventionLiterature4.77×
08Anime and manga fandomLiterature4.50×
09Stranger ThingsMovies & TV3.46×
10MangaLiterature3.35×
11DirecTVMovies & TV2.97×
12PeacemakerMovies & TV2.78×
13Harry PotterMovies & TV2.47×
14TikTokInternet & Social Media2.16×
15Video gamesGames1.90×
16BeautyBeauty & Wellness1.75×
17Food and drinkFood & Beverages1.70×
18FIFA World Cup 2026Sports1.56×
19FamilyKids & Family1.56×
20MoviesMovies & TV1.51×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the DC Comics audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the DC Comics audience vs. the country average · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.56×
ExtroversionTHRILL1.48×
MindfulnessBALANCE1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the DC Comics audience vs. the country average · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.89×
Quality AwarenessPREMIUM0.92×
DIY MentalityTHRILL0.93×
0×1.00× baseline2×
Appendix

Explore more audiences

More Publishing audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in DC Comics over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/dc-comics-9366” · Methodology