Rascasse Audience Intelligence

Air Canada Target Market in United States

Air Canada has an estimated audience of 4.2M people in United States.

#14among Airline in United States#844among brands in United States#646in Travel & Leisure

The average Air Canada fan in United States is 46.1 years old, balanced, and lives primarily in California.

By number of fans, Air Canada ranks #14 among the 257 objects in Airline in United States — 5.2× the group median.

Its fans are 5.6 years older than the group average of 40.5.

Women make up 52.8% of the fan base, 1.6 percentage points more than the group average.

Compared with the other 256 objects in Airline, Air Canada fans stand out for their interest in Telus, Toronto Pearson International Airport and Association of Flight Attendants.

Most fans live in California, Florida, New York.

Top affinities include WestJet, Telus, Air India, with strongest over-indexing on WestJet (408.89× the country average).

Demographically, the Air Canada audience skews balanced with an average age of 46.1, and over-indexes on personality traits such as Career Orientation, Travelling.

The typical Air Canada fan in United States is balanced, around 46.1 years old, with strong Career Orientation tendencies and a notable affinity for WestJet.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
4.2M
in United States
Gender
52.8%♀
47.2% male
Age
46.1
average years
Country rank
#7629
among all objects in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Air Canada

52.8% are female, 47.2% are male, average age 46.1.

Fig. 02

Gender split

52.8%
Female
47.2%
Male
Demographic split for Air Canada audience in United States
MetricValue
Female52.8%
Male47.2%
Average age46.1
Estimated audience size4.2M
Fig. 03

Age distribution

Ø 46.1
average years
Age distribution of the Air Canada audience in United States
Age bracketShare%
16-248%
25-3414%
35-4419%
45-5424%
55+35%
Fig. 04

Worldwide distribution

19.7%

of the worldwide Air Canada audience comes from United States.

Worldwide audience distribution share by country for Air Canada
CountryShare
Canada34.1%
United States19.7%
China5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Air Canada customers by region in United States
#RegionReachAffinity×
01Hawaii~50K2.71×
02Washington, District of Columbia~20K2.52×
03Vermont~20K2.51×
04Florida~600K2.18×
05Alaska~20K1.92×
06California~900K1.89×
07New York~500K1.85×
08Washington~200K1.81×
09Massachusetts~200K1.74×
10Nevada~70K1.74×
11Colorado~100K1.62×
12New Jersey~200K1.49×
13Oregon~70K1.41×
14Arizona~100K1.38×
15Virginia~100K1.19×
16Illinois~200K1.18×
17Maryland~90K1.15×
18New Hampshire~20K1.07×
19Texas~300K0.97×
20Maine~20K0.95×
21Connecticut~40K0.93×
22Minnesota~70K0.92×
23Michigan~100K0.89×
24Pennsylvania~100K0.86×
25Rhode Island~10K0.86×
26Ohio~100K0.84×
27North Carolina~100K0.84×
28Missouri~60K0.82×
29Georgia~100K0.78×
30Tennessee~70K0.74×
31Delaware~9K0.74×
32North Dakota~6K0.64×
33Wyoming~5K0.64×
34Montana~8K0.61×
35Wisconsin~40K0.57×
36Utah~20K0.56×
37Indiana~50K0.53×
38South Carolina~40K0.51×
39Idaho~10K0.48×
40Louisiana~30K0.45×
41Kentucky~30K0.45×
42Kansas~20K0.44×
43New Mexico~10K0.43×
44Iowa~20K0.41×
45Nebraska~10K0.40×
46West Virginia~9K0.40×
47Oklahoma~20K0.35×
48Alabama~20K0.31×
49Arkansas~10K0.29×
50Mississippi~10K0.27×
Fig. 06

Affinity by region

Affinity by region — Air Canada, United States
0.27×1.00×2.71×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Air Canada audience vs. the country average
#·InterestCategoryAffinity×
01WestJetTravel & Leisure408.89×
02TelusTechnology & Electronics240.39×
03Air IndiaTravel & Leisure144.93×
04Toronto Pearson International AirportTravel & Leisure114.38×
05Association of Flight AttendantsBusiness & Career109.66×
06FinnairTravel & Leisure103.33×
07Malayala ManoramaNews57.13×
08San Francisco International AirportTravel & Leisure47.64×
09Newark Liberty International AirportTravel & Leisure40.50×
10Magners USAFood & Beverages40.40×
11Flightradar24Travel & Leisure35.98×
12Shalwar kameezFashion & Accessoires27.39×
13EmiratesTravel & Leisure26.09×
14LufthansaTravel & Leisure23.68×
15India national cricket teamSports21.74×
16Melissa RauchMovies & TV20.00×
17Qatar AirwaysTravel & Leisure20.00×
18Turn-based strategyGames20.00×
19Akira (manga)Movies & TV20.00×
20Instant messagingInternet & Social Media5.16×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Air Canada audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Air Canada audience vs. the country average · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.60×
TravellingTHRILL2.48×
Quality AwarenessPREMIUM2.05×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Air Canada audience vs. the country average · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.63×
Pet OwnershipJOY0.82×
PatriotismCONSERVATISM0.82×
0×1.00× baseline2×
Appendix

Explore more audiences

More Airline audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Air Canada over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/air-canada-4604” · Methodology