Rascasse Audience Intelligence

classmates Audience Demographics in United States

classmates has an estimated audience of 1M people in United States.

#24among Social media in United States
#744among websites & media in United States
#278in Internet & Social Media

The average classmates fan in United States is 54.6 years old, more female, and lives primarily in California.

By number of fans, classmates ranks #24 among the 39 objects in Social media in United States — 0.5× the group median.

Its fans are 18.0 years older than the group average of 36.6.

Women make up 61.3% of the fan base, 6.1 percentage points more than the group average.

Compared with the other 38 objects in Social media, classmates fans stand out for their interest in Weather forecasting, QVC and FedEx.

Most fans live in California, Texas, Florida.

Top affinities include Weather forecasting, QVC, FedEx, with strongest over-indexing on Weather forecasting (5.41× the country average).

Demographically, the classmates audience skews more female with an average age of 54.6, and over-indexes on personality traits such as Family Orientation, Tradition.

The typical classmates fan in United States is more female, around 54.6 years old, with strong Family Orientation tendencies and a notable affinity for Weather forecasting.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Social media

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
1M
in United States
Gender
61.3%♀
38.7% male
Age
54.6
average years
Country rank
#24229
among all objects in United States
Fig. 01

Search interest · 12-month trend

+39%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Audience demographics of classmates

61.3% are female, 38.7% are male, average age 54.6.

Fig. 02

Gender split

61.3%
Female
38.7%
Male
Demographic split for classmates audience in United States
MetricValue
Female61.3%
Male38.7%
Average age54.6
Estimated audience size1M
Fig. 03

Age distribution

Ø 54.6
average years
Age distribution of the classmates audience in United States
Age bracketShare%
16-240%
25-342%
35-449%
45-5429%
55+60%
Fig. 04

Worldwide distribution

23.1%

of the worldwide classmates audience comes from United States.

Worldwide audience distribution share by country for classmates
CountryShare
India25.3%
United States23.1%
Singapore6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

classmates fans by region: top regions in United States
#RegionReachAffinity×
01North Dakota~4K1.73×
02Rhode Island~5K1.66×
03New Mexico~10K1.52×
04Washington~30K1.36×
05Oklahoma~20K1.36×
06Delaware~4K1.32×
07Arizona~30K1.22×
08Arkansas~10K1.20×
09Alaska~3K1.18×
10Colorado~20K1.16×
11Ohio~40K1.15×
12Oregon~10K1.14×
13Michigan~30K1.13×
14Indiana~20K1.13×
15Kansas~10K1.13×
16Pennsylvania~40K1.12×
17Idaho~6K1.05×
18West Virginia~6K1.05×
19New Jersey~30K1.03×
20New Hampshire~4K1.03×
21California~100K1.00×
22Nevada~10K0.98×
23Texas~70K0.97×
24South Carolina~20K0.96×
25Connecticut~10K0.95×
26Vermont~2K0.95×
27Missouri~20K0.94×
28Kentucky~10K0.94×
29Iowa~9K0.94×
30Wyoming~2K0.94×
31Florida~60K0.93×
32Alabama~10K0.93×
33Montana~3K0.92×
34South Dakota~2K0.91×
35Illinois~30K0.89×
36Tennessee~20K0.88×
37Maine~4K0.88×
38Wisconsin~20K0.86×
39Georgia~30K0.84×
40Nebraska~5K0.81×
41Virginia~20K0.80×
42Mississippi~7K0.78×
43New York~50K0.77×
44Louisiana~10K0.77×
45North Carolina~30K0.76×
46Utah~8K0.76×
47Minnesota~10K0.73×
48Maryland~10K0.71×
49Hawaii~3K0.71×
50Massachusetts~10K0.66×
Fig. 06

Affinity by region

Affinity by region — classmates, United States
0.66×1.00×1.73×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the classmates audience vs. the country average
#·InterestCategoryAffinity×
01Weather forecastingHome & Garden5.41×
02QVCShopping4.11×
03FedExBusiness & Career3.76×
04Solar energyHome & Garden3.34×
05Dolly PartonMusic & Radio2.94×
06PinterestInternet & Social Media2.65×
07Donald TrumpPolitics & Society2.40×
08Breaking newsMovies & TV2.38×
09EBayShopping2.37×
10CNNNews2.28×
11RecipesFood & Beverages2.15×
12XInternet & Social Media2.11×
13Health careBusiness & Career2.08×
14Home improvementHome & Garden2.05×
15Barack ObamaPolitics & Society2.03×
16MedicineBusiness & Career2.00×
17WalmartShopping1.97×
18SmartphonesTechnology & Electronics1.95×
19CookingFood & Beverages1.94×
20Alcoholic beveragesFood & Beverages1.85×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the classmates audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the classmates audience vs. the country average · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM4.31×
TraditionCONSERVATISM2.47×
Need for SecurityCONSERVATISM2.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the classmates audience vs. the country average · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.26×
ExtroversionTHRILL0.54×
MindfulnessBALANCE0.56×
0×1.00× baseline2×
Appendix

Explore more audiences

More Social media audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in classmates over the last 12 months. Modelled, not counted; people interested in several website / newspaper / magazines count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/classmates-148858” · Methodology