Rascasse Audience Intelligence

Colorado Rockies Fan Demographics in United States

Colorado Rockies has an estimated audience of 4.2M people in United States.

#36among Baseball in United States#151among teams in United States#676in Sports

The average Colorado Rockies fan in United States is 43.5 years old, more male, and lives primarily in Colorado.

By number of fans, Colorado Rockies ranks #27 among the 30 MLB teams in United States — 0.4× the group median.

Its fans are 4.7 years older than the group average of 38.8.

Women make up 38.0% of the fan base, 2.2 percentage points more than the group average.

Compared with the other 29 MLB teams, Colorado Rockies fans stand out for their interest in Jimmy Smits, Rita Hayworth and Ruben Gallego.

In Q3/2026, search interest was −8.8% on the same quarter a year earlier; the median across the group was +10.3%.

Interest is seasonal: April, May and June account for 50% of the year's searches, December is the quietest month.

Most fans live in Colorado, California, Texas.

Top affinities include Jimmy Smits, Rita Hayworth, Ruben Gallego, with strongest over-indexing on Jimmy Smits (57.98× the country average).

Demographically, the Colorado Rockies audience skews more male with an average age of 43.5, and over-indexes on personality traits such as Tradition, Spirituality.

The typical Colorado Rockies fan in United States is more male, around 43.5 years old, with strong Tradition tendencies and a notable affinity for Jimmy Smits.

Category: Sports · Type: Team · Subtype: Baseball

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
4.2M
in United States
Gender
38.0%♀
62.0% male
Age
43.5
average years
Country rank
#7832
among all objects in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Colorado Rockies fans

38.0% are female, 62.0% are male, average age 43.5.

Fig. 02

Gender split

38.0%
Female
62.0%
Male
Demographic split for Colorado Rockies audience in United States
MetricValue
Female38.0%
Male62.0%
Average age43.5
Estimated audience size4.2M
Fig. 03

Age distribution

Ø 43.5
average years
Age distribution of the Colorado Rockies audience in United States
Age bracketShare%
16-2412%
25-3416%
35-4421%
45-5423%
55+28%
Fig. 04

Worldwide distribution

80.0%

of the worldwide Colorado Rockies audience comes from United States.

Worldwide audience distribution share by country for Colorado Rockies
CountryShare
United States80.0%
Mexico5.6%
Canada3.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Colorado Rockies fans by region: top regions in United States
#RegionReachAffinity×
01Colorado~1.5M17.44×
02Wyoming~70K9.68×
03South Dakota~20K1.62×
04New Mexico~40K1.45×
05Montana~20K1.30×
06Nebraska~30K1.27×
07Utah~40K0.95×
08Arizona~80K0.85×
09Idaho~20K0.69×
10Nevada~30K0.67×
11Kansas~20K0.66×
12North Dakota~6K0.57×
13Wisconsin~40K0.56×
14Illinois~90K0.54×
15Iowa~20K0.54×
16Alaska~5K0.52×
17Missouri~40K0.49×
18California~200K0.48×
19Pennsylvania~80K0.47×
20Washington~40K0.46×
21Delaware~5K0.42×
22Ohio~60K0.41×
23Arkansas~10K0.39×
24Tennessee~30K0.38×
25Indiana~30K0.38×
26New Jersey~40K0.37×
27Hawaii~7K0.37×
28Louisiana~20K0.36×
29Connecticut~20K0.36×
30Oregon~20K0.35×
31Oklahoma~20K0.35×
32Mississippi~10K0.35×
33Texas~100K0.34×
34Michigan~40K0.34×
35Minnesota~20K0.34×
36Kentucky~20K0.34×
37Maine~6K0.34×
38New Hampshire~6K0.34×
39Rhode Island~5K0.34×
40Florida~90K0.33×
41Maryland~30K0.33×
42Washington, District of Columbia~3K0.33×
43New York~80K0.32×
44North Carolina~40K0.31×
45Massachusetts~30K0.31×
46Alabama~20K0.31×
47West Virginia~7K0.30×
48South Carolina~20K0.29×
49Georgia~40K0.28×
50Virginia~30K0.27×
Fig. 06

Affinity by region

Affinity by region — Colorado Rockies, United States
0.27×1.00×17.44×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Colorado Rockies audience vs. the country average
#·InterestCategoryAffinity×
01Jimmy SmitsMusic & Radio57.98×
02Rita HayworthMovies & TV57.39×
03Ruben GallegoPolitics & Society57.32×
04Erik EstradaMovies & TV55.95×
05Roberto ClementeSports55.48×
06Rita MorenoMovies & TV53.65×
07Xavier BecerraPolitics & Society52.73×
08Sonia SotomayorPolitics & Society51.85×
09Ritchie ValensMusic & Radio50.60×
10Christy TurlingtonFashion & Accessoires48.89×
11Edward James OlmosMovies & TV46.57×
12Albert PujolsSports45.80×
13America FerreraMovies & TV35.64×
14National Hispanic Heritage MonthPolitics & Society31.67×
15Colorado AvalancheSports27.04×
16Eva LongoriaMovies & TV25.42×
17Gisele BündchenFashion & Accessoires22.62×
18Eva MendesMovies & TV21.54×
19DuolingoBusiness & Career12.39×
20FIFA World Cup 2026Sports3.02×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Colorado Rockies audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Colorado Rockies audience vs. the country average · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.65×
SpiritualityBALANCE1.64×
PatriotismCONSERVATISM1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Colorado Rockies audience vs. the country average · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.90×
IndulgenceJOY0.94×
Early Adopter MentalityPOWER0.96×
0×1.00× baseline2×
Appendix

Explore more audiences

More Baseball audiences in United States

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Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Colorado Rockies over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/colorado-rockies-6487” · Methodology