Rascasse Audience Intelligence

MLB.com Audience Demographics in United States

MLB.com has an estimated audience of 15.4M people in United States.

#55among websites & media in United States
#173in Sports

The average MLB.com fan in United States is 35.4 years old, more male, and lives primarily in Ohio.

Interest is seasonal: September, October and November account for 52% of the year's searches, January is the quietest month.

Most fans live in Ohio, California, Washington.

Top affinities include Gangsta rap, New York Yankees, West Coast hip hop, with strongest over-indexing on Gangsta rap (3.84× the country average).

Demographically, the MLB.com audience skews more male with an average age of 35.4, and over-indexes on personality traits such as Healthy Lifestyle, Luxury Orientation.

The typical MLB.com fan in United States is more male, around 35.4 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Gangsta rap.

Category: Sports · Type: Website / Newspaper / Magazine

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
15.4M
in United States
Gender
33.3%♀
66.7% male
Age
35.4
average years
Country rank
#2281
among all objects in United States
Fig. 01

Search interest · 12-month trend

-64%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Audience demographics of MLB.com

33.3% are female, 66.7% are male, average age 35.4.

Fig. 02

Gender split

33.3%
Female
66.7%
Male
Demographic split for MLB.com audience in United States
MetricValue
Female33.3%
Male66.7%
Average age35.4
Estimated audience size15.4M
Fig. 03

Age distribution

Ø 35.4
average years
Age distribution of the MLB.com audience in United States
Age bracketShare%
16-2432%
25-3421%
35-4418%
45-5416%
55+12%
Fig. 04

Worldwide distribution

59.0%

of the worldwide MLB.com audience comes from United States.

Worldwide audience distribution share by country for MLB.com
CountryShare
United States59.0%
Japan27.5%
Canada3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

MLB.com fans by region: top regions in United States
#RegionReachAffinity×
01Ohio~2.5M4.24×
02Washington~1.5M4.20×
03Montana~80K1.53×
04Oregon~300K1.50×
05Michigan~700K1.47×
06Idaho~100K1.37×
07Arizona~400K1.20×
08Wisconsin~300K1.20×
09Hawaii~80K1.18×
10New Jersey~500K1.17×
11Alaska~40K1.16×
12Nevada~200K1.13×
13Pennsylvania~700K1.11×
14California~2M1.10×
15Vermont~30K1.10×
16New York~1M1.09×
17Connecticut~200K1.08×
18Maine~70K1.06×
19Delaware~40K0.98×
20Illinois~600K0.95×
21Missouri~300K0.95×
22Minnesota~200K0.95×
23South Dakota~40K0.94×
24Massachusetts~300K0.93×
25Rhode Island~40K0.91×
26Utah~100K0.89×
27Wyoming~20K0.88×
28Iowa~100K0.86×
29New Mexico~80K0.85×
30New Hampshire~50K0.85×
31Maryland~200K0.80×
32Florida~800K0.78×
33Kansas~100K0.78×
34Nebraska~70K0.75×
35North Dakota~30K0.75×
36Virginia~300K0.73×
37Colorado~200K0.73×
38Texas~700K0.71×
39West Virginia~60K0.71×
40Indiana~200K0.68×
41South Carolina~200K0.66×
42North Carolina~300K0.65×
43Kentucky~100K0.64×
44Tennessee~200K0.63×
45Georgia~300K0.61×
46Oklahoma~100K0.53×
47Arkansas~70K0.52×
48Alabama~100K0.51×
49Louisiana~100K0.49×
50Mississippi~60K0.42×
Fig. 06

Affinity by region

Affinity by region — MLB.com, United States
0.42×1.00×4.24×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the MLB.com audience vs. the country average
#·InterestCategoryAffinity×
01Gangsta rapMusic & Radio3.84×
02New York YankeesSports3.38×
03West Coast hip hopMusic & Radio3.34×
04NBA playoffsSports2.86×
05NBA TVSports2.80×
06College basketballSports2.53×
07MLBSports2.33×
08Sneakers (footwear)Fashion & Accessoires2.21×
09WWESports2.11×
10Rhythm and blues musicMusic & Radio1.98×
11SpotifyMusic & Radio1.97×
12Ultimate Fighting ChampionshipSports1.92×
13AdventureTravel & Leisure1.89×
14Popular musicMusic & Radio1.82×
15EnergyHome & Garden1.77×
16Motor vehicleCars & Mobility1.76×
17American footballSports1.70×
18Outdoor recreationSports1.61×
19SportsSports1.60×
20Arts and musicArts & Culture1.50×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the MLB.com audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the MLB.com audience vs. the country average · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.66×
Luxury OrientationPREMIUM1.47×
Pet OwnershipJOY1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the MLB.com audience vs. the country average · Rather not
TraitClusterDeviationScore
CreativityOPEN0.87×
TraditionCONSERVATISM0.87×
DIY MentalityTHRILL0.88×
0×1.00× baseline2×
Appendix

Explore more audiences

More Sports audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in MLB.com over the last 12 months. Modelled, not counted; people interested in several website / newspaper / magazines count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/mlbcom-128566” · Methodology