Rascasse Audience Intelligence

Mickey Mouse Viewer Demographics in United States

Mickey Mouse has an estimated audience of 9.1M people in United States.

#86among movies & series in United States#318in Movies & TV

The average Mickey Mouse fan in United States is 33.3 years old, more female, and lives primarily in California.

Most fans live in California, Texas, Florida.

Top affinities include Mickey Mouse Clubhouse, spiderman movies, Joan Cusack, with strongest over-indexing on Mickey Mouse Clubhouse (26.11× the country average).

Demographically, the Mickey Mouse audience skews more female with an average age of 33.3, and over-indexes on personality traits such as Extroversion, Design Affinity.

The typical Mickey Mouse fan in United States is more female, around 33.3 years old, with strong Extroversion tendencies and a notable affinity for Mickey Mouse Clubhouse.

Category: Movies & TV · Type: Movie / TV Show / Series

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
9.1M
in United States
Gender
74.1%♀
25.9% male
Age
33.3
average years
Country rank
#3960
among all objects in United States
Fig. 01

Search interest · 12-month trend

+6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Mickey Mouse viewers

74.1% are female, 25.9% are male, average age 33.3.

Fig. 02

Gender split

74.1%
Female
25.9%
Male
Demographic split for Mickey Mouse audience in United States
MetricValue
Female74.1%
Male25.9%
Average age33.3
Estimated audience size9.1M
Fig. 03

Age distribution

Ø 33.3
average years
Age distribution of the Mickey Mouse audience in United States
Age bracketShare%
16-2436%
25-3424%
35-4418%
45-5414%
55+8%
Fig. 04

Worldwide distribution

31.4%

of the worldwide Mickey Mouse audience comes from United States.

Worldwide audience distribution share by country for Mickey Mouse
CountryShare
United States31.4%
China5.2%
Germany4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Mickey Mouse fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~200K1.41×
02Texas~800K1.35×
03Kentucky~200K1.31×
04Mississippi~100K1.30×
05Florida~700K1.27×
06California~1.5M1.26×
07Alabama~200K1.26×
08Utah~100K1.22×
09Arizona~200K1.18×
10Georgia~400K1.17×
11Arkansas~100K1.17×
12Indiana~200K1.15×
13South Carolina~200K1.15×
14New Jersey~300K1.12×
15West Virginia~50K1.12×
16Oklahoma~100K1.11×
17Illinois~400K1.10×
18North Carolina~300K1.10×
19New Mexico~60K1.10×
20Nevada~100K1.09×
21Missouri~200K1.07×
22Connecticut~100K1.06×
23Pennsylvania~400K1.05×
24New York~600K1.02×
25Ohio~300K1.02×
26Michigan~300K1.02×
27Tennessee~200K1.01×
28Virginia~200K0.98×
29Kansas~80K0.98×
30Maryland~200K0.97×
31Rhode Island~30K0.95×
32Nebraska~50K0.94×
33Hawaii~40K0.94×
34Massachusetts~200K0.92×
35Iowa~80K0.92×
36Delaware~20K0.91×
37Idaho~40K0.90×
38North Dakota~20K0.88×
39Wisconsin~100K0.87×
40Washington~200K0.83×
41Colorado~100K0.83×
42Oregon~90K0.81×
43South Dakota~20K0.81×
44Minnesota~100K0.79×
45New Hampshire~30K0.76×
46Alaska~10K0.75×
47Wyoming~10K0.73×
48Maine~30K0.68×
49Montana~20K0.65×
50Washington, District of Columbia~10K0.63×
Fig. 06

Affinity by region

Affinity by region — Mickey Mouse, United States
0.63×1.00×1.41×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Mickey Mouse audience vs. the country average
#·InterestCategoryAffinity×
01Mickey Mouse ClubhouseMovies & TV26.11×
02spiderman moviesMovies & TV9.21×
03Joan CusackMovies & TV7.63×
04Disney StoreShopping4.39×
05Sabrina CarpenterMusic & Radio3.14×
06Hair ExtensionsBeauty & Wellness2.86×
07ZendayaMovies & TV2.78×
08Peppa PigKids & Family2.78×
09Millie Bobby BrownMovies & TV2.65×
10Self-loveHealth2.35×
11DisneylandTravel & Leisure2.34×
12ULTA BeautyBeauty & Wellness2.23×
13Harry PotterMovies & TV2.07×
14Fashion NovaShopping2.04×
15Taylor SwiftMusic & Radio2.00×
16ShoesFashion & Accessoires1.92×
17Old NavyFashion & Accessoires1.88×
18BeautyBeauty & Wellness1.75×
19Britney SpearsMusic & Radio1.75×
20Food and drinkFood & Beverages1.53×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Mickey Mouse audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Mickey Mouse audience vs. the country average · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.56×
Design AffinityPREMIUM1.53×
CreativityOPEN1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Mickey Mouse audience vs. the country average · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.47×
Need for SecurityCONSERVATISM0.66×
Career OrientationPOWER0.68×
0×1.00× baseline2×
Appendix

Explore more audiences

More Movies & TV audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Mickey Mouse over the last 12 months. Modelled, not counted; people interested in several movie / tv show / seriess count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/mickey-mouse-15105” · Methodology