Rascasse Audience Intelligence

Harry Styles Audience in Germany

Harry Styles has an estimated audience of 2,179,265 people in Germany.

#25among Pop in Germany
#221among Person in Germany#236in Music & Radio

The average Harry Styles fan in Germany is 29.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

By number of fans, Harry Styles ranks #25 among the 1575 objects in Pop in Germany — 1.9× the group median.

Its fans are 10.1 years younger than the group average of 40.0.

Women make up 66.6% of the fan base, 5.8 percentage points more than the group average.

Compared with the other 1574 objects in Pop, Harry Styles fans stand out for their interest in ICI Paris XL, The Cut (magazine) and Melanie Martinez (singer).

Most fans live in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top affinities include ICI Paris XL, The Cut (magazine), Melanie Martinez (singer), with strongest over-indexing on ICI Paris XL (165.79× the country average).

Demographically, the Harry Styles audience skews more female with an average age of 29.9, and over-indexes on personality traits such as Healthy Lifestyle, Pet Ownership.

The typical Harry Styles fan in Germany is more female, around 29.9 years old, with strong Healthy Lifestyle tendencies and a notable affinity for ICI Paris XL.

Category: Music & Radio · Type: Person · Subtype: Pop

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
2.2M
in Germany
Gender
66.6%♀
33.4% male
Age
29.9
average years
Country rank
#2983
among all objects in Germany
Fig. 01

Search interest · 12-month trend

+48%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Harry Styles fans

66.6% are female, 33.4% are male, average age 29.9.

Fig. 02

Gender split

66.6%
Female
33.4%
Male
Demographic split for Harry Styles audience in Germany
MetricValue
Female66.6%
Male33.4%
Average age29.9
Estimated audience size2,179,265
Fig. 03

Age distribution

Ø 29.9
average years
Age distribution of the Harry Styles audience in Germany
Age bracketShare%
16-2452%
25-3420%
35-4411%
45-549%
55+8%
Fig. 04

Worldwide distribution

7.5%

of the worldwide Harry Styles audience comes from Germany.

Worldwide audience distribution share by country for Harry Styles
CountryShare
United States29.7%
United Kingdom11.2%
Germany7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Harry Styles fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~100K1.38×
02Hamburg~60K1.20×
03Nordrhein-Westfalen~500K1.14×
04Bayern~400K1.04×
05Niedersachsen~200K1.02×
06Schleswig-Holstein~80K1.02×
07Baden-Württemberg~300K0.99×
08Hessen~200K0.99×
09Bremen~20K0.99×
10Sachsen~100K0.98×
11Brandenburg~60K0.96×
12Thüringen~50K0.96×
13Rheinland-Pfalz~100K0.95×
14Mecklenburg-Vorpommern~40K0.88×
15Saarland~20K0.84×
16Sachsen-Anhalt~40K0.73×
Fig. 06

Affinity by region

Affinity by region — Harry Styles, Germany
0.73×1.00×1.38×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Harry Styles audience vs. the country average
#·InterestCategoryAffinity×
01ICI Paris XLShopping165.79×
02The Cut (magazine)Fashion & Accessoires59.08×
03Melanie Martinez (singer)Music & Radio39.38×
04JoJo SiwaMovies & TV34.37×
05Grace JonesMusic & Radio31.37×
06Louis TomlinsonMusic & Radio26.14×
07Zayn MalikMusic & Radio18.36×
08Tom FeltonMovies & TV16.28×
09sombrMusic & Radio16.21×
10Olivia DeanMusic & Radio14.39×
11Emily BluntMovies & TV13.67×
12YouTube MusicInternet & Social Media13.26×
13Billie EilishMusic & Radio10.83×
14Millie Bobby BrownMovies & TV6.07×
15Harry PotterMovies & TV5.23×
16Stranger ThingsMovies & TV5.18×
17Taylor SwiftMusic & Radio5.12×
18SupermanMovies & TV4.29×
19TikTokInternet & Social Media2.56×
20SportsSports1.91×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Harry Styles audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Harry Styles audience vs. the country average · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.73×
Pet OwnershipJOY1.65×
SustainabilityBALANCE1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Harry Styles audience vs. the country average · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.60×
PatriotismCONSERVATISM0.62×
Quality AwarenessPREMIUM0.73×
0×1.00× baseline2×
Appendix

Explore more audiences

More Pop audiences in Germany

See Harry Styles audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in Germany with measurable interest in Harry Styles over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/de/harry-styles-21843” · Methodology