Rascasse Audience Intelligence

KFC Target Market in United Kingdom

KFC has an estimated audience of 10.2M people in United Kingdom.

#2among Fast food restaurants in United Kingdom
#63among brands in United Kingdom
#41in Food & Beverages

The average KFC fan in United Kingdom is 41.5 years old, balanced, and lives primarily in West Midlands.

By number of fans, KFC ranks #2 among the 87 objects in Fast food restaurants in United Kingdom — 851.1× the group median.

Women make up 52.8% of the fan base, 4.7 percentage points fewer than the group average.

Compared with the other 86 objects in Fast food restaurants, KFC fans stand out for their interest in Vision Express, Electronic funds transfer and Food processing.

Most fans live in West Midlands, South East, Scotland.

Top affinities include Vision Express, Electronic funds transfer, Food processing, with strongest over-indexing on Vision Express (3.4× the country average).

Demographically, the KFC audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Need for Security.

The typical KFC fan in United Kingdom is balanced, around 41.5 years old, with strong Need for Security tendencies and a notable affinity for Vision Express.

Category: Food & Beverages · Type: Brand · Subtype: Fast food restaurants

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
10.2M
in United Kingdom
Gender
52.8%♀
47.2% male
Age
41.5
average years
Country rank
#481
among all objects in United Kingdom
Fig. 01

Search interest · 12-month trend

-24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of KFC

52.8% are female, 47.2% are male, average age 41.5.

Fig. 02

Gender split

52.8%
Female
47.2%
Male
Demographic split for KFC audience in United Kingdom
MetricValue
Female52.8%
Male47.2%
Average age41.5
Estimated audience size10.2M
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the KFC audience in United Kingdom
Age bracketShare%
16-2415%
25-3422%
35-4419%
45-5419%
55+25%
Fig. 04

Worldwide distribution

5.8%

of the worldwide KFC audience comes from United Kingdom.

Worldwide audience distribution share by country for KFC
CountryShare
United States18.7%
United Kingdom5.8%
Japan4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Kingdom average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

KFC customers by region in United Kingdom
#RegionReachAffinity×
01West Midlands~1.5M1.81×
02Scotland~1.5M1.68×
03Yorkshire and the Humber~1M1.37×
04Wales~500K1.12×
05North East~400K1.00×
06South East~1.5M0.97×
07South West~700K0.80×
08Northern Ireland~200K0.78×
09East of England~700K0.76×
10East Midlands~600K0.76×
11North West~600K0.53×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the KFC audience vs. the country average
#·InterestCategoryAffinity×
01Vision ExpressHealth3.40×
02Electronic funds transferBusiness & Career2.57×
03Food processingFood & Beverages2.57×
04NatWestBusiness & Career2.43×
05Oak Furniture LandHome & Garden2.42×
06AvivaBusiness & Career2.24×
07ScrewfixHome & Garden2.14×
08Initial public offeringBusiness & Career2.14×
09HalfordsCars & Mobility2.13×
10Pizza HutFood & Beverages1.92×
11FC Bayern MunichSports1.89×
12Mecca BingoGames1.82×
13HobbycraftHome & Garden1.80×
14AutotraderCars & Mobility1.72×
15CeX (company)Technology & Electronics1.68×
16BetfredGames1.60×
17BetfairGames1.59×
18We Buy Any CarCars & Mobility1.57×
19McDonald'sFood & Beverages1.52×
20British GasHome & Garden1.51×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the KFC audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the KFC audience vs. the country average · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.20×
Convenience OrientationPREMIUM0.95×
Social Media UsageJOY0.92×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the KFC audience vs. the country average · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.56×
Risk AppetiteTHRILL0.62×
TravellingTHRILL0.63×
0×1.00× baseline2×
Appendix

Explore more audiences

More Fast food restaurants audiences in United Kingdom

See KFC audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United Kingdom with measurable interest in KFC over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/gb/kfc-14579” · Methodology