Rascasse Audience Intelligence

BLACKPINK Audience in United States

BLACKPINK has an estimated audience of 3M people in United States.

#3among K-pop in United States
#1446among people in United States#923in Music & Radio

The average BLACKPINK fan in United States is 29.9 years old, more female, and lives primarily in California.

By number of fans, BLACKPINK ranks #5 among the 61 objects in K-pop in United States — 11.5× the group median.

Its fans are 1.0 years younger than the group average of 30.9.

Women make up 63.5% of the fan base, 3.9 percentage points fewer than the group average.

Most fans live in California, Texas, New York.

Top affinities include BTS, IU (singer), Park Ji-min, with strongest over-indexing on BTS (25.66× the country average).

Demographically, the BLACKPINK audience skews more female with an average age of 29.9, and over-indexes on personality traits such as Patriotism, Pet Ownership.

The typical BLACKPINK fan in United States is more female, around 29.9 years old, with strong Patriotism tendencies and a notable affinity for BTS.

Category: Music & Radio · Type: Person · Subtype: K-pop

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
3M
in United States
Gender
63.5%♀
36.5% male
Age
29.9
average years
Country rank
#10228
among all objects in United States
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of BLACKPINK fans

63.5% are female, 36.5% are male, average age 29.9.

Fig. 02

Gender split

63.5%
Female
36.5%
Male
Demographic split for BLACKPINK audience in United States
MetricValue
Female63.5%
Male36.5%
Average age29.9
Estimated audience size3M
Fig. 03

Age distribution

Ø 29.9
average years
Age distribution of the BLACKPINK audience in United States
Age bracketShare%
16-2451%
25-3421%
35-4412%
45-549%
55+7%
Fig. 04

Worldwide distribution

9.7%

of the worldwide BLACKPINK audience comes from United States.

Worldwide audience distribution share by country for BLACKPINK
CountryShare
Japan12.3%
United States9.7%
Brazil5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

BLACKPINK fans by region: top regions in United States
#RegionReachAffinity×
01California~600K1.75×
02Hawaii~20K1.70×
03New York~300K1.50×
04Illinois~200K1.44×
05Washington~100K1.40×
06Texas~300K1.35×
07New Jersey~100K1.35×
08Virginia~100K1.29×
09Nevada~40K1.27×
10Massachusetts~70K1.17×
11Maryland~60K1.15×
12Oregon~40K1.15×
13Arizona~80K1.13×
14Georgia~100K1.11×
15North Carolina~100K1.11×
16Utah~30K1.03×
17Indiana~60K1.02×
18Connecticut~30K1.01×
19Pennsylvania~100K1.00×
20Colorado~50K1.00×
21Kentucky~40K1.00×
22New Mexico~20K0.98×
23Florida~200K0.95×
24Alaska~6K0.94×
25Minnesota~50K0.93×
26Rhode Island~9K0.93×
27Oklahoma~30K0.92×
28Nebraska~20K0.91×
29Washington, District of Columbia~6K0.90×
30Ohio~90K0.89×
31Missouri~50K0.89×
32Idaho~10K0.89×
33Kansas~20K0.88×
34South Carolina~40K0.87×
35Arkansas~20K0.87×
36Michigan~80K0.86×
37Wisconsin~40K0.85×
38Alabama~40K0.85×
39Delaware~7K0.84×
40South Dakota~7K0.84×
41Tennessee~50K0.83×
42North Dakota~6K0.81×
43Louisiana~30K0.80×
44Iowa~20K0.79×
45Montana~8K0.78×
46Vermont~4K0.78×
47New Hampshire~9K0.77×
48Maine~9K0.76×
49Mississippi~20K0.73×
50West Virginia~10K0.73×
Fig. 06

Affinity by region

Affinity by region — BLACKPINK, United States
0.73×1.00×1.75×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the BLACKPINK audience vs. the country average
#·InterestCategoryAffinity×
01BTSMusic & Radio25.66×
02IU (singer)Music & Radio14.90×
03Park Ji-minMusic & Radio13.23×
04Group buyingShopping11.18×
05Boy bandMusic & Radio10.26×
06AllkpopMusic & Radio10.13×
07RakutenShopping9.51×
08COSShopping8.26×
09Anime and manga fandomLiterature5.14×
10JollibeeFood & Beverages5.06×
11Spirit HalloweenKids & Family3.99×
12One PieceMovies & TV3.59×
13MangaLiterature2.83×
14High schoolBusiness & Career2.55×
15Fine artBusiness & Career2.31×
16ComicsLiterature2.28×
17SupermanMovies & TV1.97×
18Do it yourself (DIY)Home & Garden1.91×
19Harry PotterMovies & TV1.78×
20TikTokInternet & Social Media1.64×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the BLACKPINK audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the BLACKPINK audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.73×
Pet OwnershipJOY1.52×
Design AffinityPREMIUM1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the BLACKPINK audience vs. the country average · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.80×
Need for SecurityCONSERVATISM0.81×
Convenience OrientationPREMIUM0.82×
0×1.00× baseline2×
Appendix

Explore more audiences

More K-pop audiences in United States

See BLACKPINK audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in BLACKPINK over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/blackpink-10001119” · Methodology