A data profile of the people who buy, follow and care about A1 Telekom Austria in Austria — modelled from more than twelve digital signal sources. A1 Telekom Austria has an estimated audience of 1,152,648 people in Austria.
The average A1 Telekom Austria fan in Austria is 42.1 years old, balanced, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Styria.
Top brand affinities include Lieferando.de, Mobile phone accessories, Google Chrome, with strongest over-indexing on Lieferando.de (3.58× the country average).
Demographically, the A1 Telekom Austria audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Need for Security, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical A1 Telekom Austria fan in Austria is balanced, around 42.1 years old, with strong Need for Security tendencies and a notable affinity for Lieferando.de.
The key figures that characterise the A1 Telekom Austria profile in Austria.
50.3% are female, 49.7% are male, average age 42.1.
| Metric | Value |
|---|---|
| Female | 50.3% |
| Male | 49.7% |
| Average age | 42.1 |
| Estimated audience size | 1,152,648 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 18% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 30% |
of the worldwide A1 Telekom Austria audience comes from Austria.
| Country | Share |
|---|---|
| Austria | 97.2% |
| Hungary | 0.7% |
| China | 0.6% |
Where the A1 Telekom Austria audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vienna | ~300K | 1.33× | |
| 02 | Lower Austria | ~200K | 1.11× | |
| 03 | Styria | ~100K | 1.04× | |
| 04 | Carinthia (state) | ~60K | 1.03× | |
| 05 | Salzburg | ~70K | 0.94× | |
| 06 | Upper Austria | ~100K | 0.93× | |
| 07 | Burgenland | ~30K | 0.92× | |
| 08 | Vorarlberg | ~40K | 0.91× | |
| 09 | Tyrol | ~70K | 0.87× |
The strongest cross-interests of the A1 Telekom Austria audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mobile phone accessories | Technology & Electronics | 7.17× | ||
| 02 | Logitech | Technology & Electronics | 6.12× | ||
| 03 | Google Chrome | Internet & Social Media | 5.46× | ||
| 04 | GeForce | Technology & Electronics | 5.28× | ||
| 05 | Firefox | Internet & Social Media | 4.33× | ||
| 06 | Lieferando.de | Food & Beverages | 3.58× | ||
| 07 | Computer security | Business & Career | 3.26× | ||
| 08 | Amazon Fire TV | Movies & TV | 3.03× | ||
| 09 | Nvidia | Technology & Electronics | 2.81× | ||
| 10 | Giro d'Italia | Sports | 2.71× | ||
| 11 | Washing machine | Home & Garden | 1.93× | ||
| 12 | Borussia Dortmund | Sports | 1.76× | ||
| 13 | Burger King | Food & Beverages | 1.69× | ||
| 14 | Extreme sport | Sports | 1.68× | ||
| 15 | Online games | Games | 1.65× | ||
| 16 | FC Bayern Munich | Sports | 1.64× | ||
| 17 | Innovation | Business & Career | 1.64× | ||
| 18 | Concerts | Music & Radio | 1.61× | ||
| 19 | KFC | Food & Beverages | 1.60× | ||
| 20 | Sustainable energy | Home & Garden | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.71× | |
| Convenience Orientation | PREMIUM | 1.44× | |
| Patriotism | CONSERVATISM | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.80× | |
| Tradition | CONSERVATISM | 0.81× | |
| Pet Ownership | JOY | 0.86× |
A1 Telekom Austria's target market in Austria covers an estimated 1,152,648 people, concentrated in Vienna and Lower Austria.
50.3% of the A1 Telekom Austria audience are female, 49.7% are male, with an average age of 42.1 years.
A1 Telekom Austria fans show strongest brand affinity for Lieferando.de (3.58×), Mobile phone accessories (7.17×), and Google Chrome (5.46×) over the country average.
A1 Telekom Austria fans in Austria are most concentrated in Vienna (reach ~300K), Lower Austria (reach ~200K), and Styria (reach ~100K). These three regions account for the largest share of the active audience.
Beyond A1 Telekom Austria itself, the audience over-indexes on Mobile phone accessories (7.17×), Google Chrome (5.46×), FC Bayern Munich (1.64×), and Computer security (3.26×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for A1 Telekom Austria. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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