A data profile of the people who buy, follow and care about Heavy metal guitar in Austria — modelled from more than twelve digital signal sources. Heavy metal guitar has an estimated audience of 1,189,747 people in Austria.
Heavy metal guitar has an estimated audience of 1,189,747 people in Austria. 55.9% are female, 44.1% are male, average age 37.5. Top brand affinities: FC Bayern Munich, Helene Fischer, Transfermarkt, ZDF, Borussia Dortmund.
Top brand affinities include FC Bayern Munich, Helene Fischer, Transfermarkt, with strongest over-indexing on FC Bayern Munich (1.76× the country average).
Demographically, the Heavy metal guitar audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Spirituality, Extroversion.
The typical Heavy metal guitar fan in Austria is more female, around 37.5 years old, with strong Spirituality tendencies and a notable affinity for FC Bayern Munich.
The key figures that characterise the Heavy metal guitar profile in Austria.
55.9% are female, 44.1% are male, average age 37.5.
| Metric | Value |
|---|---|
| Female | 55.9% |
| Male | 44.1% |
| Average age | 37.5 |
| Estimated audience size | 1,189,747 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 28% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 15% |
of the worldwide Heavy metal guitar audience comes from Austria.
| Country | Share |
|---|---|
| Germany | 43.8% |
| United States | 19.2% |
| Austria | 7.2% |
The strongest cross-interests of the Heavy metal guitar audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bookselling | Literature | 1.93× | ||
| 02 | Beatrice Egli | Music & Radio | 1.93× | ||
| 03 | Andrea Berg | Music & Radio | 1.93× | ||
| 04 | Thomas Müller | Sports | 1.93× | ||
| 05 | Sarah Connor | Music & Radio | 1.88× | ||
| 06 | Stuttgart | Travel & Leisure | 1.83× | ||
| 07 | Transfermarkt | Sports | 1.81× | ||
| 08 | FC Bayern Munich | Sports | 1.76× | ||
| 09 | Anthropology | Business & Career | 1.73× | ||
| 10 | Bet-at-home.com | Games | 1.70× | ||
| 11 | ZDF | Movies & TV | 1.66× | ||
| 12 | Mikaela Shiffrin | Sports | 1.64× | ||
| 13 | Roland Kaiser | Music & Radio | 1.64× | ||
| 14 | Borussia Dortmund | Sports | 1.62× | ||
| 15 | Deutsche Bahn | Cars & Mobility | 1.62× | ||
| 16 | Take-out | Food & Beverages | 1.60× | ||
| 17 | TSV Hartberg | Sports | 1.58× | ||
| 18 | Sat.1 | Movies & TV | 1.58× | ||
| 19 | First-person shooter games | Games | 1.57× | ||
| 20 | Helene Fischer | Music & Radio | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.37× | |
| Extroversion | THRILL | 1.30× | |
| Convenience Orientation | PREMIUM | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.72× | |
| Travelling | THRILL | 0.79× | |
| Luxury Orientation | PREMIUM | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Heavy metal guitar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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