A data profile of the people who buy, follow and care about Iga Swiatek in Austria — modelled from more than twelve digital signal sources. Iga Swiatek has an estimated audience of 77,910 people in Austria.
The average Iga Swiatek fan in Austria is 38.7 years old, more male, and lives primarily in Vienna.
The audience is concentrated in Vienna, Upper Austria, Lower Austria.
Top brand affinities include Australian Open, US Open (tennis), Women's Tennis Association, with strongest over-indexing on Australian Open (22.02× the country average).
Demographically, the Iga Swiatek audience skews more male with an average age of 38.7, and over-indexes on personality traits such as Patriotism, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Iga Swiatek fan in Austria is more male, around 38.7 years old, with strong Patriotism tendencies and a notable affinity for Australian Open.
The key figures that characterise the Iga Swiatek profile in Austria.
41.5% are female, 58.5% are male, average age 38.7.
| Metric | Value |
|---|---|
| Female | 41.5% |
| Male | 58.5% |
| Average age | 38.7 |
| Estimated audience size | 77,910 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 24% | |
| 30-39 | 23% | |
| 40-49 | 22% | |
| 50+ | 16% |
of the worldwide Iga Swiatek audience comes from Austria.
| Country | Share |
|---|---|
| United States | 22.6% |
| Poland | 13.9% |
| United Kingdom | 8.6% |
Where the Iga Swiatek audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vienna | ~20K | 1.48× | |
| 02 | Upper Austria | ~10K | 1.16× | |
| 03 | Lower Austria | ~10K | 1.04× | |
| 04 | Vorarlberg | ~3K | 1.04× | |
| 05 | Salzburg | ~5K | 0.96× | |
| 06 | Tyrol | ~5K | 0.95× | |
| 07 | Styria | ~9K | 0.90× | |
| 08 | Burgenland | ~2K | 0.90× | |
| 09 | Carinthia (state) | ~3K | 0.79× |
The strongest cross-interests of the Iga Swiatek audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Andy Murray | Sports | 29.70× | ||
| 02 | Maria Sharapova | Sports | 28.24× | ||
| 03 | Women's Tennis Association | Sports | 23.46× | ||
| 04 | Australian Open | Sports | 22.02× | ||
| 05 | Aaron Rodgers | Sports | 20.00× | ||
| 06 | US Open (tennis) | Sports | 19.05× | ||
| 07 | Roland Garros | Sports | 15.88× | ||
| 08 | Venus Williams | Sports | 15.34× | ||
| 09 | Serena Williams | Sports | 14.83× | ||
| 10 | Padel (sport) | Sports | 12.53× | ||
| 11 | Dominic Thiem | Sports | 9.84× | ||
| 12 | Rafael Nadal | Sports | 8.34× | ||
| 13 | Alexander Zverev | Sports | 5.66× | ||
| 14 | Novak Djokovic | Sports | 4.64× | ||
| 15 | Transfermarkt | Sports | 3.39× | ||
| 16 | David Alaba | Sports | 2.76× | ||
| 17 | Bwin | Games | 2.45× | ||
| 18 | FC Bayern Munich | Sports | 2.08× | ||
| 19 | Admiral Bundesliga | Sports | 2.07× | ||
| 20 | FIFA World Cup | Sports | 1.88× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.74× | |
| Risk Appetite | THRILL | 1.26× | |
| Spirituality | BALANCE | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.64× | |
| Price Sensitivity | PREMIUM | 0.67× | |
| Family Orientation | CONSERVATISM | 0.73× |
Iga Swiatek has an estimated audience of 77,910 people in Austria, concentrated in Vienna and Upper Austria.
41.5% of Iga Swiatek fans are female, 58.5% are male, with an average age of 38.7 years.
Iga Swiatek fans show strongest brand affinity for Australian Open (22.02×), US Open (tennis) (19.05×), and Women's Tennis Association (23.46×) over the country average.
Iga Swiatek fans in Austria are most concentrated in Vienna (reach ~20K), Upper Austria (reach ~10K), and Lower Austria (reach ~10K). These three regions account for the largest share of the active audience.
Beyond Iga Swiatek itself, the audience over-indexes on US Open (tennis) (19.05×), Women's Tennis Association (23.46×), Roland Garros (15.88×), and Serena Williams (14.83×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Iga Swiatek. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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