A data profile of the people who buy, follow and care about WeTransfer in Austria — modelled from more than twelve digital signal sources. WeTransfer has an estimated audience of 1,020,767 people in Austria.
The average WeTransfer fan in Austria is 36.4 years old, more male, and lives primarily in Vienna.
The audience is concentrated in Vienna, Upper Austria, Lower Austria.
Top brand affinities include Politics, Toys, Hair products, with strongest over-indexing on Politics (1.67× the country average).
Demographically, the WeTransfer audience skews more male with an average age of 36.4, and over-indexes on personality traits such as Social Media Usage, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 14 brand affinities and 9 regions tracked by Rascasse.
The typical WeTransfer fan in Austria is more male, around 36.4 years old, with strong Social Media Usage tendencies and a notable affinity for Politics.
The key figures that characterise the WeTransfer profile in Austria.
30.0% are female, 70.0% are male, average age 36.4.
| Metric | Value |
|---|---|
| Female | 30.0% |
| Male | 70.0% |
| Average age | 36.4 |
| Estimated audience size | 1,020,767 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 0% | |
| 20-29 | 43% | |
| 30-39 | 40% | |
| 40-49 | 17% | |
| 50+ | 0% |
of the worldwide WeTransfer audience comes from Austria.
| Country | Share |
|---|---|
| China | 6.1% |
| Poland | 5.9% |
| France | 5.4% |
Where the WeTransfer audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tyrol | ~90K | 1.22× | |
| 02 | Salzburg | ~80K | 1.21× | |
| 03 | Vorarlberg | ~40K | 1.09× | |
| 04 | Upper Austria | ~100K | 1.04× | |
| 05 | Vienna | ~200K | 0.98× | |
| 06 | Lower Austria | ~100K | 0.92× | |
| 07 | Carinthia (state) | ~50K | 0.88× | |
| 08 | Styria | ~100K | 0.84× | |
| 09 | Burgenland | ~20K | 0.81× |
The strongest cross-interests of the WeTransfer audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Toys | Games | 1.82× | ||
| 02 | Blues music | Music & Radio | 1.77× | ||
| 03 | Bicycle | Cars & Mobility | 1.73× | ||
| 04 | Abus | Home & Garden | 1.73× | ||
| 05 | Gambling | Games | 1.72× | ||
| 06 | Politics | Politics & Society | 1.67× | ||
| 07 | Philips | Technology & Electronics | 1.66× | ||
| 08 | Philips Home Living | Technology & Electronics | 1.65× | ||
| 09 | Expensive Taste | Business & Career | 1.60× | ||
| 10 | Science fiction movies | Movies & TV | 1.59× | ||
| 11 | The War of the Worlds | Movies & TV | 1.59× | ||
| 12 | First-person shooter games | Games | 1.54× | ||
| 13 | Online chat | Technology & Electronics | 1.54× | ||
| 14 | Hair products | Beauty & Wellness | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.47× | |
| Indulgence | JOY | 1.35× | |
| Mindfulness | BALANCE | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.55× | |
| Risk Appetite | THRILL | 0.85× | |
| Pet Ownership | JOY | 0.92× |
WeTransfer has an estimated audience of 1,020,767 people in Austria, concentrated in Vienna and Upper Austria.
30.0% of WeTransfer fans are female, 70.0% are male, with an average age of 36.4 years.
WeTransfer fans show strongest brand affinity for Politics (1.67×), Toys (1.82×), and Hair products (1.52×) over the country average.
WeTransfer fans in Austria are most concentrated in Vienna (reach ~200K), Upper Austria (reach ~100K), and Lower Austria (reach ~100K). These three regions account for the largest share of the active audience.
Beyond WeTransfer itself, the audience over-indexes on Toys (1.82×), Hair products (1.52×), Blues music (1.77×), and Bicycle (1.73×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for WeTransfer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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