A data profile of the people who buy, follow and care about Bible in Australia — modelled from more than twelve digital signal sources. Bible has an estimated audience of 2,179,885 people in Australia.
The average Bible fan in Australia is 39.1 years old, balanced, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Benjamin Netanyahu, Manchester United F.C., Prayer, with strongest over-indexing on Benjamin Netanyahu (2.4× the country average).
Demographically, the Bible audience skews balanced with an average age of 39.1, and over-indexes on personality traits such as Spirituality, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Bible fan in Australia is balanced, around 39.1 years old, with strong Spirituality tendencies and a notable affinity for Benjamin Netanyahu.
The key figures that characterise the Bible profile in Australia.
50.5% are female, 49.5% are male, average age 39.1.
| Metric | Value |
|---|---|
| Female | 50.5% |
| Male | 49.5% |
| Average age | 39.1 |
| Estimated audience size | 2,179,885 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 21% | |
| 30-39 | 17% | |
| 40-49 | 18% | |
| 50+ | 23% |
of the worldwide Bible audience comes from Australia.
| Country | Share |
|---|---|
| United States | 28.2% |
| China | 7.7% |
| Brazil | 6.5% |
Where the Bible audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Queensland | ~600K | 1.22× | |
| 02 | South Australia | ~200K | 1.09× | |
| 03 | New South Wales | ~800K | 1.07× | |
| 04 | Western Australia | ~300K | 1.04× | |
| 05 | Victoria | ~600K | 0.98× | |
| 06 | Northern Territory | ~20K | 0.94× | |
| 07 | Tasmania | ~40K | 0.88× | |
| 08 | Australian Capital Territory | ~40K | 0.84× |
The strongest cross-interests of the Bible audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Benjamin Netanyahu | Politics & Society | 2.40× | ||
| 02 | Evangelicalism | Politics & Society | 2.35× | ||
| 03 | The Sun Football | Sports | 2.29× | ||
| 04 | Christian Church | Politics & Society | 2.22× | ||
| 05 | Prayer | Politics & Society | 1.97× | ||
| 06 | Faith | Politics & Society | 1.84× | ||
| 07 | EA Sports FC | Games | 1.79× | ||
| 08 | FIFA (video game series) | Games | 1.79× | ||
| 09 | Arsenal F.C. | Sports | 1.69× | ||
| 10 | Action role-playing game | Games | 1.68× | ||
| 11 | Manchester City F.C. | Sports | 1.67× | ||
| 12 | Fox Sports | Movies & TV | 1.61× | ||
| 13 | Crunchyroll | Games | 1.59× | ||
| 14 | Liverpool F.C. | Sports | 1.58× | ||
| 15 | UEFA Europa League | Sports | 1.58× | ||
| 16 | Candace Owens | Literature | 1.58× | ||
| 17 | Pokémon (video game series) | Games | 1.55× | ||
| 18 | Manchester United F.C. | Sports | 1.54× | ||
| 19 | NBA Finals | Sports | 1.52× | ||
| 20 | College basketball | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.18× | |
| Patriotism | CONSERVATISM | 1.06× | |
| Early Adopter Mentality | POWER | 1.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.69× | |
| Quality Awareness | PREMIUM | 0.78× | |
| Indulgence | JOY | 0.83× |
Bible has an estimated audience of 2,179,885 people in Australia, concentrated in New South Wales and Victoria.
50.5% of Bible fans are female, 49.5% are male, with an average age of 39.1 years.
Bible fans show strongest brand affinity for Benjamin Netanyahu (2.4×), Manchester United F.C. (1.54×), and Prayer (1.97×) over the country average.
Bible fans in Australia are most concentrated in New South Wales (reach ~800K), Victoria (reach ~600K), and Queensland (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Bible itself, the audience over-indexes on Manchester United F.C. (1.54×), Prayer (1.97×), Manchester City F.C. (1.67×), and Christian Church (2.22×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Bible. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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