A data profile of the people who buy, follow and care about Boredom in Australia — modelled from more than twelve digital signal sources. Boredom has an estimated audience of 2,095,570 people in Australia.
Boredom has an estimated audience of 2,095,570 people in Australia. 62.1% are female, 37.9% are male, average age 40.4. Top brand affinities: Bored Panda, Dailymotion, Jason Bateman, Nicole Kidman, Matt Damon.
Top brand affinities include Bored Panda, Dailymotion, Jason Bateman, with strongest over-indexing on Bored Panda (6.61× the country average).
Demographically, the Boredom audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Individualism, Tradition.
The typical Boredom fan in Australia is more female, around 40.4 years old, with strong Individualism tendencies and a notable affinity for Bored Panda.
The key figures that characterise the Boredom profile in Australia.
62.1% are female, 37.9% are male, average age 40.4.
| Metric | Value |
|---|---|
| Female | 62.1% |
| Male | 37.9% |
| Average age | 40.4 |
| Estimated audience size | 2,095,570 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 23% |
of the worldwide Boredom audience comes from Australia.
| Country | Share |
|---|---|
| United States | 31.0% |
| United Kingdom | 8.7% |
| Thailand | 4.6% |
The strongest cross-interests of the Boredom audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bored Panda | Internet & Social Media | 6.61× | ||
| 02 | Dailymotion | Movies & TV | 6.61× | ||
| 03 | Jason Bateman | Movies & TV | 6.61× | ||
| 04 | Matt Damon | Movies & TV | 6.61× | ||
| 05 | Zootopia | Movies & TV | 6.61× | ||
| 06 | Kat Dennings | Movies & TV | 6.61× | ||
| 07 | Beyblade | Literature | 6.61× | ||
| 08 | Sally Field | Movies & TV | 6.61× | ||
| 09 | Steve Carell | Movies & TV | 6.61× | ||
| 10 | Malcolm in the Middle | Movies & TV | 6.30× | ||
| 11 | Adriana Lima | Fashion & Accessoires | 5.67× | ||
| 12 | Emma Stone | Movies & TV | 5.04× | ||
| 13 | Kate Hudson | Movies & TV | 5.03× | ||
| 14 | Scarlett Johansson | Movies & TV | 5.00× | ||
| 15 | Natalie Portman | Movies & TV | 4.98× | ||
| 16 | Sabrina Carpenter | Music & Radio | 4.24× | ||
| 17 | Demi Moore | Movies & TV | 4.06× | ||
| 18 | Nicole Kidman | Movies & TV | 3.84× | ||
| 19 | Internet & Social Media | 1.94× | |||
| 20 | Aldi | Shopping | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.24× | |
| Tradition | CONSERVATISM | 1.20× | |
| Convenience Orientation | PREMIUM | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.76× | |
| Travelling | THRILL | 0.80× | |
| Design Affinity | PREMIUM | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Boredom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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