A data profile of the people who buy, follow and care about Home and Away in Australia — modelled from more than twelve digital signal sources. Home and Away has an estimated audience of 1,072,443 people in Australia.
The average Home and Away fan in Australia is 41.2 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include The Good Guys (2010 TV series), Bureau of Meteorology, Neighbours, with strongest over-indexing on The Good Guys (2010 TV series) (5.07× the country average).
Demographically, the Home and Away audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Travelling, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Home and Away fan in Australia is more female, around 41.2 years old, with strong Travelling tendencies and a notable affinity for The Good Guys (2010 TV series).
The key figures that characterise the Home and Away profile in Australia.
74.5% are female, 25.5% are male, average age 41.2.
| Metric | Value |
|---|---|
| Female | 74.5% |
| Male | 25.5% |
| Average age | 41.2 |
| Estimated audience size | 1,072,443 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 26% |
of the worldwide Home and Away audience comes from Australia.
| Country | Share |
|---|---|
| Australia | 28.5% |
| United Kingdom | 27.7% |
| United States | 15.7% |
Where the Home and Away audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tasmania | ~40K | 1.80× | |
| 02 | South Australia | ~90K | 1.09× | |
| 03 | Western Australia | ~100K | 1.05× | |
| 04 | Queensland | ~200K | 0.94× | |
| 05 | Victoria | ~300K | 0.92× | |
| 06 | New South Wales | ~300K | 0.89× | |
| 07 | Northern Territory | ~7K | 0.72× | |
| 08 | Australian Capital Territory | ~20K | 0.67× |
The strongest cross-interests of the Home and Away audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Snow White and the Huntsman | Movies & TV | 10.48× | ||
| 02 | Elsa Pataky | Movies & TV | 8.63× | ||
| 03 | Neighbours | Movies & TV | 6.80× | ||
| 04 | The Good Guys (2010 TV series) | Movies & TV | 5.07× | ||
| 05 | Bank of Melbourne (1989) | Business & Career | 5.07× | ||
| 06 | Honolulu | Travel & Leisure | 4.02× | ||
| 07 | RAC | Music & Radio | 3.61× | ||
| 08 | Soap opera | Movies & TV | 3.52× | ||
| 09 | New Idea | News | 3.27× | ||
| 10 | Bureau of Meteorology | Home & Garden | 2.35× | ||
| 11 | Google Flights | Travel & Leisure | 2.06× | ||
| 12 | Harris Scarfe | Home & Garden | 1.81× | ||
| 13 | Australia Post | Business & Career | 1.75× | ||
| 14 | Pregnancy | Kids & Family | 1.69× | ||
| 15 | Big W | Shopping | 1.68× | ||
| 16 | Flight Centre | Travel & Leisure | 1.66× | ||
| 17 | Liquorland | Shopping | 1.66× | ||
| 18 | National Australia Bank | Business & Career | 1.64× | ||
| 19 | Centrelink | Politics & Society | 1.64× | ||
| 20 | Dan Murphy's | Food & Beverages | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.26× | |
| Community Orientation | OPEN | 1.25× | |
| Family Orientation | CONSERVATISM | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.74× | |
| Urban Lifestyle | OPEN | 0.82× | |
| Risk Appetite | THRILL | 0.84× |
Home and Away has an estimated audience of 1,072,443 people in Australia, concentrated in New South Wales and Victoria.
74.5% of Home and Away fans are female, 25.5% are male, with an average age of 41.2 years.
Home and Away fans show strongest brand affinity for The Good Guys (2010 TV series) (5.07×), Bureau of Meteorology (2.35×), and Neighbours (6.8×) over the country average.
Home and Away fans in Australia are most concentrated in New South Wales (reach ~300K), Victoria (reach ~300K), and Queensland (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Home and Away itself, the audience over-indexes on Bureau of Meteorology (2.35×), Neighbours (6.8×), Australia Post (1.75×), and Big W (1.68×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Home and Away. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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