A data profile of the people who buy, follow and care about Ownership in Australia — modelled from more than twelve digital signal sources. Ownership has an estimated audience of 2,324,630 people in Australia.
Ownership has an estimated audience of 2,324,630 people in Australia. 54.4% are female, 45.6% are male, average age 43.8. Top brand affinities: Real property, Blanket, Western Union, Duvet, Image scanner.
Top brand affinities include Real property, Blanket, Western Union, with strongest over-indexing on Real property (2.65× the country average).
Demographically, the Ownership audience skews balanced with an average age of 43.8, and over-indexes on personality traits such as Extroversion, Risk Appetite.
The typical Ownership fan in Australia is balanced, around 43.8 years old, with strong Extroversion tendencies and a notable affinity for Real property.
The key figures that characterise the Ownership profile in Australia.
54.4% are female, 45.6% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 54.4% |
| Male | 45.6% |
| Average age | 43.8 |
| Estimated audience size | 2,324,630 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 30% |
of the worldwide Ownership audience comes from Australia.
| Country | Share |
|---|---|
| United States | 39.2% |
| United Kingdom | 8.6% |
| Australia | 6.5% |
The strongest cross-interests of the Ownership audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wide leg jeans | Fashion & Accessoires | 2.85× | ||
| 02 | Milupa | Kids & Family | 2.76× | ||
| 03 | Real property | Home & Garden | 2.65× | ||
| 04 | Diplomacy | Politics & Society | 1.94× | ||
| 05 | World Vision International | Politics & Society | 1.82× | ||
| 06 | Duvet | Home & Garden | 1.77× | ||
| 07 | Western Union | Business & Career | 1.68× | ||
| 08 | WWE Intercontinental Championship | Sports | 1.67× | ||
| 09 | Image scanner | Technology & Electronics | 1.66× | ||
| 10 | Vapor steam cleaner | Home & Garden | 1.64× | ||
| 11 | Italo disco | Music & Radio | 1.53× | ||
| 12 | Blanket | Home & Garden | 1.52× | ||
| 13 | Ramen | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.13× | |
| Risk Appetite | THRILL | 1.00× | |
| Social Media Usage | JOY | 0.90× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.90× | |
| Risk Appetite | THRILL | 1.00× | |
| Extroversion | THRILL | 1.13× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Ownership. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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