A data profile of the people who buy, follow and care about Ray White in Australia — modelled from more than twelve digital signal sources. Ray White has an estimated audience of 2,326,051 people in Australia.
Ray White has an estimated audience of 2,326,051 people in Australia. 62.6% are female, 37.4% are male, average age 42.4. Top brand affinities: Real property, IKEA, Harvey Norman, Kmart, Mortgage loans.
Top brand affinities include Real property, IKEA, Harvey Norman, with strongest over-indexing on Real property (2.52× the country average).
Demographically, the Ray White audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.
The typical Ray White fan in Australia is more female, around 42.4 years old, with strong Quality Awareness tendencies and a notable affinity for Real property.
The key figures that characterise the Ray White profile in Australia.
62.6% are female, 37.4% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 62.6% |
| Male | 37.4% |
| Average age | 42.4 |
| Estimated audience size | 2,326,051 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 27% |
of the worldwide Ray White audience comes from Australia.
| Country | Share |
|---|---|
| Australia | 93.6% |
| Indonesia | 2.9% |
| Philippines | 1.1% |
The strongest cross-interests of the Ray White audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Single-family detached home | Home & Garden | 4.19× | ||
| 02 | Terraced house | Home & Garden | 2.80× | ||
| 03 | Real property | Home & Garden | 2.52× | ||
| 04 | Dishwasher | Home & Garden | 2.22× | ||
| 05 | Geelong Football Club | Sports | 2.06× | ||
| 06 | First class travel | Travel & Leisure | 1.86× | ||
| 07 | Microwave oven | Home & Garden | 1.86× | ||
| 08 | First-time buyer | Shopping | 1.83× | ||
| 09 | Luxury real estate | Business & Career | 1.70× | ||
| 10 | Home Appliances | Home & Garden | 1.67× | ||
| 11 | Public transport | Cars & Mobility | 1.64× | ||
| 12 | Innovation | Business & Career | 1.63× | ||
| 13 | Mortgage loans | Business & Career | 1.62× | ||
| 14 | Kookai | Fashion & Accessoires | 1.60× | ||
| 15 | AFL Grand Final | Sports | 1.60× | ||
| 16 | Kitchenware | Home & Garden | 1.59× | ||
| 17 | Cotton On | Fashion & Accessoires | 1.57× | ||
| 18 | IKEA | Home & Garden | 1.56× | ||
| 19 | Harvey Norman | Shopping | 1.56× | ||
| 20 | Kmart | Shopping | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.55× | |
| Convenience Orientation | PREMIUM | 1.33× | |
| Career Orientation | POWER | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.85× | |
| Early Adopter Mentality | POWER | 0.85× | |
| Mindfulness | BALANCE | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Ray White. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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