A data profile of the people who buy, follow and care about Sunshine Coast, Queensland in Australia — modelled from more than twelve digital signal sources. Sunshine Coast, Queensland has an estimated audience of 2,907,784 people in Australia.
Sunshine Coast, Queensland has an estimated audience of 2,907,784 people in Australia. 57.4% are female, 42.6% are male, average age 44.7. Top brand affinities: Aldi, Real property, Refrigerator, Blanket, Expedia.
Top brand affinities include Aldi, Real property, Refrigerator, with strongest over-indexing on Aldi (1.51× the country average).
Demographically, the Sunshine Coast, Queensland audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Extroversion, Spirituality.
The typical Sunshine Coast, Queensland fan in Australia is more female, around 44.7 years old, with strong Extroversion tendencies and a notable affinity for Aldi.
The key figures that characterise the Sunshine Coast, Queensland profile in Australia.
57.4% are female, 42.6% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 57.4% |
| Male | 42.6% |
| Average age | 44.7 |
| Estimated audience size | 2,907,784 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 33% |
of the worldwide Sunshine Coast, Queensland audience comes from Australia.
| Country | Share |
|---|---|
| Australia | 66.7% |
| United States | 9.4% |
| Canada | 5.3% |
The strongest cross-interests of the Sunshine Coast, Queensland audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | John Deere | Cars & Mobility | 2.31× | ||
| 02 | Real property | Home & Garden | 1.98× | ||
| 03 | BrewDog | Food & Beverages | 1.89× | ||
| 04 | Duvet | Home & Garden | 1.86× | ||
| 05 | Royal Caribbean International | Travel & Leisure | 1.83× | ||
| 06 | Italo disco | Music & Radio | 1.83× | ||
| 07 | Norwegian Cruise Line | Travel & Leisure | 1.78× | ||
| 08 | Lush (company) | Beauty & Wellness | 1.69× | ||
| 09 | Blanket | Home & Garden | 1.63× | ||
| 10 | Jason Momoa | Movies & TV | 1.62× | ||
| 11 | Expedia | Travel & Leisure | 1.59× | ||
| 12 | Refrigerator | Home & Garden | 1.57× | ||
| 13 | MSC Cruises | Travel & Leisure | 1.55× | ||
| 14 | Public security | Politics & Society | 1.54× | ||
| 15 | State of Origin series | Sports | 1.53× | ||
| 16 | Banana bread | Food & Beverages | 1.53× | ||
| 17 | Bread roll | Food & Beverages | 1.52× | ||
| 18 | Aldi | Shopping | 1.51× | ||
| 19 | Water purification | Food & Beverages | 1.51× | ||
| 20 | Body painting | Beauty & Wellness | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.51× | |
| Spirituality | BALANCE | 1.00× | |
| Convenience Orientation | PREMIUM | 1.00× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.65× | |
| Social Media Usage | JOY | 0.78× | |
| Design Affinity | PREMIUM | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Sunshine Coast, Queensland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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