Rascasse Audience Intelligence

Sunshine Coast, Queensland Audience in United States

A data profile of the people who buy, follow and care about Sunshine Coast, Queensland in United States — modelled from more than twelve digital signal sources. Sunshine Coast, Queensland has an estimated audience of 408,099 people in United States.

#4541among POI in United States#3383in Travel & Leisure

The average Sunshine Coast, Queensland fan in United States is 40.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Hyatt, Marriott Hotels & Resorts, Ryanair, with strongest over-indexing on Hyatt (16.27× the country average).

Demographically, the Sunshine Coast, Queensland audience skews more male with an average age of 40.5, and over-indexes on personality traits such as Pet Ownership, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sunshine Coast, Queensland fan in United States is more male, around 40.5 years old, with strong Pet Ownership tendencies and a notable affinity for Hyatt.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sunshine Coast, Queensland profile in United States.

Audience size
408K
in United States
Gender
35.8%♀
64.2% male
Age
40.5
average years
Country rank
#41156
POI in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sunshine Coast, Queensland fans

35.8% are female, 64.2% are male, average age 40.5.

Fig. 02

Gender split

35.8%
Female
64.2%
Male
Demographic split for Sunshine Coast, Queensland audience in United States
MetricValue
Female35.8%
Male64.2%
Average age40.5
Estimated audience size408,099
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Sunshine Coast, Queensland audience in United States
Age bracketShare%
16-1919%
20-2915%
30-3919%
40-4924%
50+23%
Fig. 04

Worldwide distribution

9.4%

of the worldwide Sunshine Coast, Queensland audience comes from United States.

Worldwide audience distribution share by country for Sunshine Coast, Queensland
CountryShare
Australia66.7%
United States9.4%
Canada5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sunshine Coast, Queensland audience in United States is strongest.

Fig. 05

Top regions by affinity

Sunshine Coast, Queensland fans by region: top regions in United States
#RegionReachAffinity×
01Washington~20K2.65×
02Hawaii~3K1.71×
03Oregon~8K1.70×
04Colorado~9K1.44×
05Utah~5K1.30×
06Montana~1K1.24×
07Idaho~2K1.21×
08California~50K1.19×
09Washington, District of Columbia~1K1.16×
10Alaska<1K1.12×
11Massachusetts~9K1.09×
12North Dakota<1K1.06×
13Vermont<1K1.06×
14Minnesota~6K1.04×
15Maine~1K1.01×
16New Hampshire~2K0.99×
17South Dakota<1K0.97×
18Indiana~7K0.95×
19Rhode Island~1K0.95×
20Arizona~8K0.94×
21Nevada~4K0.94×
22New York~20K0.93×
23Virginia~9K0.92×
24Kansas~3K0.92×
25Nebraska~2K0.92×
26Delaware~1K0.92×
27Florida~30K0.91×
28Iowa~3K0.91×
29West Virginia~2K0.91×
30Connecticut~4K0.90×
31New Mexico~2K0.90×
32North Carolina~10K0.88×
33South Carolina~5K0.88×
34Arkansas~3K0.88×
35New Jersey~9K0.87×
36Tennessee~7K0.87×
37Wisconsin~5K0.87×
38Oklahoma~4K0.87×
39Mississippi~3K0.86×
40Illinois~10K0.85×
41Kentucky~4K0.84×
42Maryland~6K0.83×
43Missouri~5K0.83×
44Pennsylvania~10K0.82×
45Louisiana~4K0.82×
46Michigan~8K0.79×
47Alabama~5K0.79×
48Georgia~10K0.78×
49Ohio~10K0.77×
50Texas~30K0.76×
Fig. 06

Affinity by region

Affinity by region — Sunshine Coast, Queensland, United States
0.76×1.00×2.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sunshine Coast, Queensland audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sunshine Coast, Queensland audience
#·InterestCategoryAffinity×
01RyanairTravel & Leisure18.29×
02Shangri-LaTravel & Leisure18.29×
03EasyJetTravel & Leisure18.29×
04Cultural tourismTravel & Leisure18.29×
05Drone racingSports18.13×
06HyattTravel & Leisure16.27×
07BodrumTravel & Leisure10.88×
08Christoph WaltzMovies & TV9.19×
09Marriott Hotels & ResortsTravel & Leisure7.64×
10TrivagoTravel & Leisure5.29×
11Web serverTechnology & Electronics4.62×
12Teyana TaylorMovies & TV4.32×
13MotorboatCars & Mobility4.29×
14SydneyTravel & Leisure3.48×
15Enterprise Rent-A-CarCars & Mobility3.44×
16Tesla MotorsCars & Mobility2.97×
17Renewable energyBusiness & Career2.80×
18InnovationBusiness & Career2.69×
19Online newspaperNews2.62×
20AirbnbTravel & Leisure1.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sunshine Coast, Queensland audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sunshine Coast, Queensland audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY2.15×
Design AffinityPREMIUM1.90×
Community OrientationOPEN1.89×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sunshine Coast, Queensland audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.86×
Price SensitivityPREMIUM0.89×
CreativityOPEN0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sunshine Coast, Queensland have in United States?

Sunshine Coast, Queensland has an estimated audience of 408,099 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Sunshine Coast, Queensland fans?

35.8% of Sunshine Coast, Queensland fans are female, 64.2% are male, with an average age of 40.5 years.

03

Which brands do Sunshine Coast, Queensland fans like most?

Sunshine Coast, Queensland fans show strongest brand affinity for Hyatt (16.27×), Marriott Hotels & Resorts (7.64×), and Ryanair (18.29×) over the country average.

04

Where do Sunshine Coast, Queensland fans live in United States?

Sunshine Coast, Queensland fans in United States are most concentrated in California (reach ~50K), Texas (reach ~30K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Sunshine Coast, Queensland fans also like?

Beyond Sunshine Coast, Queensland itself, the audience over-indexes on Marriott Hotels & Resorts (7.64×), Ryanair (18.29×), Shangri-La (18.29×), and Enterprise Rent-A-Car (3.44×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Sunshine Coast, Queensland audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sunshine Coast, Queensland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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