Sunshine Coast, Queensland Audience in United States

Sunshine Coast, Queensland logo

Sunshine Coast, Queensland has an estimated audience of 408,099 people in United States. 35.8% are female, 64.2% are male, average age 40.5. Top brand affinities: Natural rubber, Voter registration, Nationality, Electrolyte, Historic site.

Top brand affinities include Natural rubber, Voter registration, Nationality, with strongest over-indexing on Natural rubber (13.53× the country average). Demographically, the Sunshine Coast, Queensland audience skews more male with an average age of 40.5, and over-indexes on personality traits such as Design Affinity, Pet Ownership.

Category: Travel & Leisure · Type: POI

Demographics of Sunshine Coast, Queensland fans

Demographic split for Sunshine Coast, Queensland audience in United States
MetricValue
Female35.8%
Male64.2%
Average age40.5
Estimated audience size408,099

Audience persona

The typical Sunshine Coast, Queensland fan in United States is more male, around 40.5 years old, with strong Design Affinity tendencies and a notable affinity for Natural rubber.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sunshine Coast, Queensland audience
BrandAffinityCategory
Natural rubber13.53×Cars & Mobility
Voter registration11.2×Politics & Society
Nationality4.54×Politics & Society
Electrolyte9.14×Health
Historic site6.33×Arts & Culture
Minnesota2.37×Travel & Leisure
Public speaking4.61×Politics & Society
Elsword18.29×Games
Stamp collecting4.81×Home & Garden
Hibachi7.75×Food & Beverages
Halsey, Oregon7.14×Travel & Leisure
Fairy godmother6.37×Literature
Vocal harmony3.8×Music & Radio
Nebraska Cornhuskers football2.61×Sports
Goop3.84×Internet & Social Media
Governor of Michigan5.11×Politics & Society
UK garage3.76×Music & Radio
Príncipe8.14×Travel & Leisure
Grinch2.73×Movies & TV
Kento Yamazaki7.42×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sunshine Coast, Queensland audience
TraitClusterScore
Design AffinityPREMIUM2.48
Pet OwnershipJOY2.42
Risk AppetiteTHRILL1.87
SustainabilityBALANCE1.68
Community OrientationOPEN1.67
LGBTQ+ IdentityOPEN1.65

Worldwide distribution

Worldwide audience distribution share by country for Sunshine Coast, Queensland
CountryShare
Australia66.8%
United States9.4%
Canada5.3%

See Sunshine Coast, Queensland audiences in other countries

More Travel & Leisure audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Sunshine Coast, Queensland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.