Rascasse Audience Intelligence

Tim Tam Target Market in United States

Tim Tam has an estimated audience of 435K people in United States.

#20among Chocolate & cookies in United States
#4594among brands in United States#2199in Food & Beverages

The average Tim Tam fan in United States is 33.5 years old, balanced, and lives primarily in California.

By number of fans, Tim Tam ranks #20 among the 56 objects in Chocolate & cookies in United States — 2.4× the group median.

Its fans are 1.1 years younger than the group average of 34.6.

Women make up 49.1% of the fan base, 13.3 percentage points fewer than the group average.

Compared with the other 55 objects in Chocolate & cookies, Tim Tam fans stand out for their interest in Louisville Cardinals, Slime (toy) and Stress Relief.

Most fans live in California, Texas, New York.

Top affinities include Louisville Cardinals, Slime (toy), Stress Relief, with strongest over-indexing on Louisville Cardinals (27.68× the country average).

Demographically, the Tim Tam audience skews balanced with an average age of 33.5, and over-indexes on personality traits such as Patriotism, Risk Appetite.

The typical Tim Tam fan in United States is balanced, around 33.5 years old, with strong Patriotism tendencies and a notable affinity for Louisville Cardinals.

Category: Food & Beverages · Type: Brand · Subtype: Chocolate & cookies

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
435K
in United States
Gender
49.1%♀
50.9% male
Age
33.5
average years
Country rank
#41440
among all objects in United States
Fig. 01

Search interest · 12-month trend

+20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Tim Tam

49.1% are female, 50.9% are male, average age 33.5.

Fig. 02

Gender split

49.1%
Female
50.9%
Male
Demographic split for Tim Tam audience in United States
MetricValue
Female49.1%
Male50.9%
Average age33.5
Estimated audience size435K
Fig. 03

Age distribution

Ø 33.5
average years
Age distribution of the Tim Tam audience in United States
Age bracketShare%
16-2432%
25-3426%
35-4421%
45-5414%
55+7%
Fig. 04

Worldwide distribution

22.4%

of the worldwide Tim Tam audience comes from United States.

Worldwide audience distribution share by country for Tim Tam
CountryShare
Australia22.5%
United States22.4%
Japan9.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Tim Tam customers by region in United States
#RegionReachAffinity×
01Hawaii~3K1.87×
02Utah~8K1.85×
03Washington~10K1.50×
04Alaska~1K1.45×
05Idaho~3K1.28×
06Oregon~7K1.27×
07California~60K1.25×
08Nevada~5K1.13×
09Colorado~8K1.12×
10Arizona~10K1.04×
11Minnesota~8K1.03×
12Montana~1K1.03×
13Virginia~10K1.02×
14Michigan~10K1.01×
15Missouri~8K1.00×
16Washington, District of Columbia<1K1.00×
17Indiana~9K0.99×
18Kentucky~6K0.99×
19Oklahoma~5K0.99×
20New York~30K0.98×
21Illinois~20K0.98×
22Massachusetts~9K0.98×
23Wisconsin~7K0.98×
24Nebraska~2K0.98×
25North Dakota<1K0.98×
26Kansas~4K0.97×
27Ohio~10K0.96×
28Iowa~4K0.96×
29Maine~2K0.95×
30Vermont<1K0.95×
31Texas~30K0.93×
32West Virginia~2K0.93×
33Pennsylvania~20K0.92×
34New Jersey~10K0.92×
35Connecticut~4K0.92×
36New Hampshire~2K0.92×
37South Dakota~1K0.90×
38Arkansas~3K0.89×
39Tennessee~8K0.87×
40Maryland~7K0.86×
41New Mexico~2K0.85×
42Rhode Island~1K0.85×
43North Carolina~10K0.84×
44Georgia~10K0.80×
45South Carolina~6K0.80×
46Delaware~1K0.79×
47Florida~20K0.75×
48Louisiana~5K0.75×
49Alabama~5K0.74×
50Mississippi~3K0.72×
Fig. 06

Affinity by region

Affinity by region — Tim Tam, United States
0.72×1.00×1.87×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Tim Tam audience vs. the country average
#·InterestCategoryAffinity×
01Louisville CardinalsSports27.68×
02Slime (toy)Kids & Family22.29×
03Stress ReliefHealth19.66×
04Submission wrestlingSports12.74×
05Hatsune MikuMusic & Radio11.58×
06Lil PeepMusic & Radio11.58×
07WebtoonInternet & Social Media10.51×
08Louisville Cardinals footballSports10.48×
09Maquillaje ProfesionalBeauty & Wellness6.49×
10Conor McGregorSports5.24×
11Institute of technologyBusiness & Career5.12×
12Physical strengthSports4.91×
13Fitness and figure competitionSports4.83×
14JudoSports4.82×
15Natural bodybuildingSports4.48×
16Muscle & FitnessSports3.77×
17LA FitnessSports3.77×
18Men's FitnessSports3.47×
19Ultimate Fighting ChampionshipSports2.41×
20Planet FitnessSports2.40×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Tim Tam audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Tim Tam audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.46×
Risk AppetiteTHRILL1.94×
Sports ActivityPOWER1.93×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Tim Tam audience vs. the country average · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM1.03×
Luxury OrientationPREMIUM1.05×
Family OrientationCONSERVATISM1.06×
0×1.00× baseline2×
Appendix

Explore more audiences

More Chocolate & cookies audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Tim Tam over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/tim-tam-17594” · Methodology