A data profile of the people who buy, follow and care about Track and field in Australia — modelled from more than twelve digital signal sources. Track and field has an estimated audience of 2,301,695 people in Australia.
The average Track and field fan in Australia is 39.3 years old, balanced, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Queensland, Victoria.
Top brand affinities include Long-distance running, Gout Gout, Muscle & Fitness, with strongest over-indexing on Long-distance running (3.13× the country average).
Demographically, the Track and field audience skews balanced with an average age of 39.3, and over-indexes on personality traits such as Sports Activity, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Track and field fan in Australia is balanced, around 39.3 years old, with strong Sports Activity tendencies and a notable affinity for Long-distance running.
The key figures that characterise the Track and field profile in Australia.
48.4% are female, 51.6% are male, average age 39.3.
| Metric | Value |
|---|---|
| Female | 48.4% |
| Male | 51.6% |
| Average age | 39.3 |
| Estimated audience size | 2,301,695 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 20% |
of the worldwide Track and field audience comes from Australia.
| Country | Share |
|---|---|
| United States | 28.1% |
| Japan | 5.6% |
| United Kingdom | 4.9% |
Where the Track and field audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Queensland | ~700K | 1.27× | |
| 02 | Northern Territory | ~20K | 1.01× | |
| 03 | Australian Capital Territory | ~50K | 1.00× | |
| 04 | South Australia | ~200K | 0.99× | |
| 05 | Tasmania | ~50K | 0.98× | |
| 06 | Victoria | ~700K | 0.95× | |
| 07 | New South Wales | ~700K | 0.90× | |
| 08 | Western Australia | ~200K | 0.90× |
The strongest cross-interests of the Track and field audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Long-distance running | Sports | 3.13× | ||
| 02 | Cross country running | Sports | 2.70× | ||
| 03 | Half marathon | Sports | 2.70× | ||
| 04 | Gout Gout | Sports | 2.56× | ||
| 05 | Female bodybuilding | Sports | 2.39× | ||
| 06 | Crossfit Training | Sports | 2.34× | ||
| 07 | Athletic training | Sports | 2.28× | ||
| 08 | Natural bodybuilding | Sports | 2.22× | ||
| 09 | Karma yoga | Health | 2.21× | ||
| 10 | 5K run | Sports | 2.07× | ||
| 11 | Bicycle touring | Sports | 1.92× | ||
| 12 | Jogging | Sports | 1.80× | ||
| 13 | NBA playoffs | Sports | 1.76× | ||
| 14 | Bodybuilding & Fitness | Sports | 1.73× | ||
| 15 | Golf equipment | Sports | 1.72× | ||
| 16 | WNBA | Sports | 1.67× | ||
| 17 | Road running | Sports | 1.62× | ||
| 18 | Muscle & Fitness | Sports | 1.59× | ||
| 19 | Gymnastics | Sports | 1.51× | ||
| 20 | NBL | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 1.29× | |
| Mindfulness | BALANCE | 1.09× | |
| Patriotism | CONSERVATISM | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.90× | |
| Community Orientation | OPEN | 0.91× | |
| Urban Lifestyle | OPEN | 0.92× |
Track and field has an estimated audience of 2,301,695 people in Australia, concentrated in New South Wales and Queensland.
48.4% of Track and field fans are female, 51.6% are male, with an average age of 39.3 years.
Track and field fans show strongest brand affinity for Long-distance running (3.13×), Gout Gout (2.56×), and Muscle & Fitness (1.59×) over the country average.
Track and field fans in Australia are most concentrated in New South Wales (reach ~700K), Queensland (reach ~700K), and Victoria (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Track and field itself, the audience over-indexes on Gout Gout (2.56×), Muscle & Fitness (1.59×), Road running (1.62×), and Cross country running (2.7×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Track and field. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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